Playing Cards

Shoppers searched for this 8.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months

8.7M

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

7.3%

Market size, estimated

$6.0Ma year

Peak month

December2.3× the quietest month

Top search term

playing cards3.3M searches a year

Listings sell for $9.33 on average, from $3.62 to $22.79. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At $9.33 that is $93K to $117K a year per listing.

Average price

$9.33under the $15 to $100 sweet spot

Price range

$3.62–$22.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

10,000–12,500

Revenue per listing a year

$93K–$117K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #20 within Standard Playing Card Decks. It carries 5,479 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#20in Standard Playing Card Decks

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

5,479per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months