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Playhouse Tent

Fail

Buyers convert on only 0.3% of searches, so Playhouse Tent is a Fail.

Flapen Score
30
30 / 100
Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46
Market size
$26K/yr93K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
61%top-5 click share · 15 brands · 31 sellers

Flapen Score

Playhouse Tent against its category

The dotted line is the Toys & Games average. Past it, Playhouse Tent is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playhouse Tent market on Amazon at a glance

Shoppers on Amazon United States searched for Playhouse Tent 93K times last year and spent an estimated $26K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
0.3%
Market size, estimated
$26Ka year
Peak month
December5.0× the quietest month
Top search term
baby house16K searches a year

02 · Price

A sale here is worth $83.01.

Listings sell for $83.01 on average, from $12.23 to $254.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.01 that is $0 to $8K a year per listing.

Average price
$83.01inside the $15 to $100 sweet spot
Price range
$12.23–$254.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Early Development & Activity Toys. It carries 3,554 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#86in Early Development & Activity Toys
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,554per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Playhouse Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

31

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • Brand 123%
  • Brand 218%
  • Brand 316%
  • Brand 413%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (9 brands, 17%)

Demand

Playhouse Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Playhouse Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby house16K/yr
  • baby play house14K/yr
  • foam playhouse6K/yr
  • casitas para nios8K/yr
  • mini house for kids6K/yr
  • foam play house4K/yr
  • indoor play house for toddlers 1-35K/yr
  • baby play house indoor5K/yr
  • small play house4K/yr
  • club house for kids indoor9K/yr

Reviews and returns

What reviews say buyers love and hate about Playhouse Tent

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Strength”
3.9%of orders come back
“Not sturdy”
A buyer, on “Strength”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Playhouse Tent questions

Answered from the same tracked data.