Playdoh Valentines
brand-locked demand (top 5 brands take 100% of clicks) — Playdoh Valentines doesn't clear our bar today.
Flapen Score
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Is Playdoh Valentines profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Playdoh Valentines is a $738K/yr Amazon United States market (613K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Playdoh Valentines: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.7% over the last 90 days and 6.7% of searches end in a purchase.
$738K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 7 products
Top Playdoh Valentines products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $15.64
- Rating
- 4.9/5
- Reviews
- 17,339
- Age
- 5y ago
Play-Doh Ultimate Color Collection 65-Pack of 1-oz Cans Includes Sparkle Confetti & Color Burst Back to School Classroom Supplies Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $20.25
- Rating
- 4.8/5
- Reviews
- 9,958
- Age
- 6y ago
Play-Doh Party Favor Pack Bulk 24 Pack of Modeling Compound with Cutters Classroom Supplies for Arts & Crafts Birthday Gifts & Prize Toys for Kids Ages 3+ (Amazon Exclusive)
- Price
- $21.51
- Rating
- 4.9/5
- Reviews
- 1,288
- Age
- 2y ago
BONNYCO Play Dough Set with Molds and Goody Bags Pack 16 Party Favors for Kids Age 3-9. Bulk Gifts Kids Toys Mini Birthday Games Stocking Stuffers Arts and Crafts Kit for Classroom
- Price
- $20.16
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 11mo ago
Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 717
- Age
- 1y ago
Trending
90-day click momentum
Paw Patrol Dough Party Pack 25-Pack Includes Colorful Sensory Doughs 6 Colors 2 oz. Each Reusable Toys Party Favors for Kids Travel Toys 3 Year Old Boy Toy Sensory Play
- Price
- $13.03
- Rating
- 4.7/5
- Reviews
- 1,202
- Age
- 2y ago
BONNYCO Play Dough Set with Molds and Goody Bags Pack 16 Party Favors for Kids Age 3-9. Bulk Gifts Kids Toys Mini Birthday Games Stocking Stuffers Arts and Crafts Kit for Classroom
- Price
- $20.16
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 11mo ago
Play-Doh Ultimate Color Collection 65-Pack of 1-oz Cans Includes Sparkle Confetti & Color Burst Back to School Classroom Supplies Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $20.25
- Rating
- 4.8/5
- Reviews
- 9,958
- Age
- 6y ago
Crayola Silly Scents Dough 60pk x 1oz Easter Day Gifts & Party Favors Kids Toys for Party Favor Bags Modeling Clay Allergen-Friendly Non-Toxic Candy Creativity Alternative
- Price
- $24.40
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 3y ago
Play-Doh Party Favor Pack Bulk 24 Pack of Modeling Compound with Cutters Classroom Supplies for Arts & Crafts Birthday Gifts & Prize Toys for Kids Ages 3+ (Amazon Exclusive)
- Price
- $21.51
- Rating
- 4.9/5
- Reviews
- 1,288
- Age
- 2y ago
Newest
by launch dateBONNYCO Play Dough Set with Molds and Goody Bags Pack 16 Party Favors for Kids Age 3-9. Bulk Gifts Kids Toys Mini Birthday Games Stocking Stuffers Arts and Crafts Kit for Classroom
- Price
- $20.16
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 11mo ago
Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 717
- Age
- 1y ago
Paw Patrol Dough Party Pack 25-Pack Includes Colorful Sensory Doughs 6 Colors 2 oz. Each Reusable Toys Party Favors for Kids Travel Toys 3 Year Old Boy Toy Sensory Play
- Price
- $13.03
- Rating
- 4.7/5
- Reviews
- 1,202
- Age
- 2y ago
Play-Doh Party Favor Pack Bulk 24 Pack of Modeling Compound with Cutters Classroom Supplies for Arts & Crafts Birthday Gifts & Prize Toys for Kids Ages 3+ (Amazon Exclusive)
- Price
- $21.51
- Rating
- 4.9/5
- Reviews
- 1,288
- Age
- 2y ago
Crayola Silly Scents Dough 60pk x 1oz Easter Day Gifts & Party Favors Kids Toys for Party Favor Bags Modeling Clay Allergen-Friendly Non-Toxic Candy Creativity Alternative
- Price
- $24.40
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Play-Doh88%
- BONNYCO6%
- Crayola3%
- Horizon Group USA3%
- Open — no brand owns it (0%)
Playdoh Valentines demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top Playdoh Valentines search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mini playdoh194K/yr
- playdoh party favors77K/yr
- play doh party favors41K/yr
- playdough party favors41K/yr
- mini playdoh party favors53K/yr
- small playdoh30K/yr
- mini playdough28K/yr
- mini play doh27K/yr
- playdoh mini22K/yr
- play doh mini15K/yr
What reviews say buyers love and hate about Playdoh Valentines
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“The variety of colors were great”
“Good deal”
“GREAT GIFT”
“Perfect toy”
“Great Size”
What buyers complain about
70% of reviews“Larger than expected”
“Hard to open”
“different colors than the normal packs at the store”
“Received a clearly used and retaped box and am missing one of the containers of playdoh”
“the dough is dried out”
Playdoh Valentines return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playdoh Valentines questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
