Is playdoh tub profitable to sell on Amazon United States?

The niche generates $57K/yr across 21 tracked products. 90-day search growth is -3.2%. Flapen's verdict: Skip it (39/100).

How competitive is the playdoh tub niche?

5 brands and 75 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in playdoh tub?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.1%.

When does demand for playdoh tub peak?

Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the playdoh tub niche?

Listings span $5.45–$76.41; the average listing price is $22.00 (sweet spot $15–$100). The average incumbent carries 5,044 reviews — the moat a new listing must climb.

playdoh tub

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$22.00

avg listing price — sweet spot $15–$100

Price range

Great$5.45–$76.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,043.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 58K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, playdoh tub is a $57K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

playdoh tub market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $66K–$88K; units × avg price
Conversion rate: 4.4%
Avg BSR: #99
Page quality: 0%
Prime: 95%
Sponsored: 48%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Crayola83%
Play-Doh12%
Wolwefa2%
Colorations2%
ESSENSON1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Open Trend

Top playdoh tub search terms

crayola dough17K/yr -20.4%1.6% conv.
crayola play dough12K/yr +63.4%1.5% conv.
yellow playdoh10K/yr -21.1%0.9% conv.
modeling dough for kids4K/yr -8.2%0.9% conv.
yellow playdough4K/yr +0.7%0.7% conv.
playdough tub3K/yr +8.5%2.4% conv.
playdoh tub4K/yr -17.8%2.8% conv.
crayola playdoh2K/yr +10.5%0.9% conv.
play doh tub2K/yr -13.4%2.1% conv.

All search terms

Top playdoh tub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Orange Dough 3 lb. Resealable Bucket Toys for Kids Gift

Crayola$12.634.4★1,811 rev

Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up

Crayola$8.824.6★6,055 rev

Crayola Dough Classpack - 8 Assorted Colors (48 Count) 3oz Kids Dough Classroom Supplies Teacher Must Haves Nontoxic Ages 3+

Crayola$42.914.5★143 rev

Crayola Dough - Purple (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts

Crayola$13.634.4★1,811 rev

Crayola Modeling Dough Blue Bulk Classroom & Art Supplies For Kids 3lb Resealable Bucket

Crayola$13.284.4★1,811 rev

Newest

by launch date

Wolwefa Yellow Air Dry Clay 12 Packs Foam Clay Air Dry Foam Clay for Kids Moldable Super Light Weight Clay Perfect for Arts Crafts Classroom Teaching

Wolwefa$8.26189 rev

1y ago

Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)

Play-Doh$10.062,225 rev

2y ago

Play-Doh 22 Pack Ultimate Color Variety Bulk Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)

Play-Doh$21.291,311 rev

2y ago

Crayola Silly Scents Dough 60pk x 1oz Easter Day Gifts & Party Favors Kids Toys for Party Favor Bags Modeling Clay Allergen-Friendly Non-Toxic Candy Creativity Alternative

Crayola$24.40373 rev

3y ago

Colorations Wheat & Gluten-Free Dough 6 Classic Colors 1.5 lb Each

Colorations$53.5353 rev

3y ago

What buyers say about playdoh tub

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Cost effective”

Fun/Entertainment Experience14%

“Fun for kids”

Color13%

“Color was bright”

Quality-Overall8%

“Great quality for price point”

Gifting Purpose7%

“Fun gift”

Ease Of Use7%

“Easy to use”

Size-Overall6%

“Perfect size”

Educational-Overall3%

“Great for classrooms”

Creativity3%

“Great for family fun and creativity”

Soft Feel2%

“It is soft”

What buyers complain about

Color13%

“Not White”

Moist/Dry11%

“doesnt dry well at all”

Durability8%

“breakable”

Ease Of Use7%

“Not easy to use”

Hard Feel5%

“hard to get smooth”

Product Condition5%

“used when it arrived”

Size-Overall5%

“run big”

Adhesion/Stickiness4%

“It is somewhat rather sticky”

Quality-Overall3%

“Garbage”

Texture/Consistency-Overall3%

“Odd texture”

Top return reasons

Size-Overall17%

Value For Money17%

Moist/Dry13%

Material Quality12%

Color7%

Advertised Vs Actual Product5%

Hard Feel4%

Functionality-Overall3%

Smell3%