Playdoh Tub
brand-locked demand (top 5 brands take 100% of clicks) — Playdoh Tub doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Playdoh Tub profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Playdoh Tub is a $57K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Playdoh Tub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.2% over the last 90 days and 4.4% of searches end in a purchase.
$57K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Playdoh Tub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Orange Dough 3 lb. Resealable Bucket Toys for Kids Gift
- Price
- $12.63
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 6,055
- Age
- 11y ago
Crayola Dough Classpack - 8 Assorted Colors (48 Count) 3oz Kids Dough Classroom Supplies Teacher Must Haves Nontoxic Ages 3+
- Price
- $42.91
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 6y ago
Crayola Dough - Purple (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts
- Price
- $13.63
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Crayola Modeling Dough Blue Bulk Classroom & Art Supplies For Kids 3lb Resealable Bucket
- Price
- $13.28
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Trending
90-day click momentum
Crayola Dough - Red (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts
- Price
- $12.84
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 17y ago
Wolwefa Yellow Air Dry Clay 12 Packs Foam Clay Air Dry Foam Clay for Kids Moldable Super Light Weight Clay Perfect for Arts Crafts Classroom Teaching
- Price
- $8.26
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Crayola Dough - Purple (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts
- Price
- $13.63
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Crayola Modeling Clay 3/5 Ounce Packs Assorted Classic Colors Set of 8
- Price
- $5.45
- Rating
- 4.5/5
- Reviews
- 1,113
- Age
- 8y ago
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 6,055
- Age
- 11y ago
Newest
by launch dateWolwefa Yellow Air Dry Clay 12 Packs Foam Clay Air Dry Foam Clay for Kids Moldable Super Light Weight Clay Perfect for Arts Crafts Classroom Teaching
- Price
- $8.26
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 2y ago
Play-Doh 22 Pack Ultimate Color Variety Bulk Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $21.29
- Rating
- 4.9/5
- Reviews
- 1,311
- Age
- 2y ago
Crayola Silly Scents Dough 60pk x 1oz Easter Day Gifts & Party Favors Kids Toys for Party Favor Bags Modeling Clay Allergen-Friendly Non-Toxic Candy Creativity Alternative
- Price
- $24.40
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 3y ago
Colorations Wheat & Gluten-Free Dough 6 Classic Colors 1.5 lb Each
- Price
- $53.53
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Crayola83%
- Play-Doh12%
- Wolwefa2%
- Colorations2%
- ESSENSON1%
Playdoh Tub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Top Playdoh Tub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola dough17K/yr
- crayola play dough12K/yr
- yellow playdoh10K/yr
- modeling dough for kids4K/yr
- yellow playdough4K/yr
- playdough tub3K/yr
- playdoh tub4K/yr
- crayola playdoh2K/yr
- play doh tub2K/yr
What reviews say buyers love and hate about Playdoh Tub
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Cost effective”
“Fun for kids”
“Color was bright”
“Great quality for price point”
“Fun gift”
What buyers complain about
63% of reviews“Not White”
“doesnt dry well at all”
“breakable”
“Not easy to use”
“hard to get smooth”
Playdoh Tub return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playdoh Tub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
