Playdoh Tools

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

6.6%

Market size, estimated

$1.4Ma year

Peak month

December2.8× the quietest month

Top search term

playdoh tools368K searches a year

Listings sell for $16.91 on average, from $6.37 to $37.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $16.91 that is $42K to $51K a year per listing.

Average price

$16.91inside the $15 to $100 sweet spot

Price range

$6.37–$37.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$42K–$51K

Returns

1.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #141 within Clay & Dough. It carries 2,638 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#141in Clay & Dough

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,638per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months