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Playdoh Bulk Classroom

Fail

The top 5 brands take 100% of clicks, so Playdoh Bulk Classroom is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$117K/yr61K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
74%top-5 click share · 3 brands · 53 sellers

Flapen Score

Playdoh Bulk Classroom against its category

The dotted line is the Toys & Games average. Past it, Playdoh Bulk Classroom is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playdoh Bulk Classroom market on Amazon at a glance

Shoppers on Amazon United States searched for Playdoh Bulk Classroom 61K times last year and spent an estimated $117K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
7.6%
Market size, estimated
$117Ka year
Peak month
August3.6× the quietest month
Top search term
playdoh bulk classroom23K searches a year

02 · Price

A sale here is worth $25.20.

Listings sell for $25.20 on average, from $10.06 to $53.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.20 that is $6K to $13K a year per listing.

Average price
$25.20inside the $15 to $100 sweet spot
Price range
$10.06–$53.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Clay & Dough. It carries 4,788 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Clay & Dough
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
4,788per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Playdoh Bulk Classroom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 34%

Demand

Playdoh Bulk Classroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Playdoh Bulk Classroom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playdoh bulk classroom23K/yr
  • bulk playdough15K/yr
  • playdoh 3 oz8K/yr
  • playdoh 24 pack4K/yr
  • bulk play dough4K/yr
  • playdoh 6 pack4K/yr
  • play doh 24 pack3K/yr
  • kiddy dough873/yr

Reviews and returns

What reviews say buyers love and hate about Playdoh Bulk Classroom

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
19%of negative reviews mention “Color”
0.9%of orders come back
“different colors than the normal packs at the store”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Playdoh Bulk Classroom questions

Answered from the same tracked data.