playdoh 4 pack
Worth a lookShows demand growing +513.4% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+513.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Price range
Good$5.95–$26.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$255K$255K/yr · 214K searches
Review moat
Okay2,062.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, playdoh 4 pack is a $255K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
playdoh 4 pack market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $317K–$381K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #490
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 40%
- Out of stock
- 1.0%
- Avg brand age
- 51 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
125
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Play-Doh92%
- Playskool4%
- Leap Year3%
- Horizon Group USA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +513.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 46.4×
Top playdoh 4 pack search terms
- playdoh 4 pack74K/yr
- 4 pack playdoh42K/yr
- play doh 4 pack46K/yr
- playdough 4 pack24K/yr
- play dough 4 pack8K/yr
- 4 pack play doh5K/yr
- play-doh 4 pack4K/yr
- playdoh 2 pack5K/yr
- 4 pack playdough2K/yr
- play doh 2 pack3K/yr
Top playdoh 4 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Play-Doh 4 Pack of Wild Non-Toxic Colors for Kids 2 Years and Up 4-Ounce Cans (Dark Blue Bright Green Orange Green)
Play-Doh$9.204.8★16,422 rev
PLAY-DOH 4-PACK OF SECONDARY COLORS Net WT 16oz
Play-Doh$13.334.6★149 rev
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
Play-Doh$10.064.8★2,225 rev
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
Play-Doh$15.654.8★281 rev
Play-Doh Tubs Assorted 25.4 x 6.3 x 7.1 Centimeters
Play-Doh$11.504.7★4,520 rev
Newest
by launch date
Spongebob Squarepants Dough 4-Pack Sensory Dough in Resealable Storage Containers with Character Impression Molded Lids Spongebob Toys Kids Party Favors
Horizon Group USA$5.9598 rev
Play-Doh Bulk 4 Pack Vibrant Colors 32 Colorful 3 Ounce Cans of Modeling Compound Kids Arts & Crafts Preschool Toys for Girls & Boys 3+
Play-Doh$26.2474 rev
Play-Doh Pack of 4 Shimmer Shine Clay - 4 Shimmering Colours 85g Each Toddler & Kid
Play-Doh$13.35246 rev
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
Play-Doh$15.65281 rev
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
Play-Doh$10.062,225 rev
Trending
90-day click momentumPlay-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
Play-Doh$15.654.8★
Spongebob Squarepants Dough 4-Pack Sensory Dough in Resealable Storage Containers with Character Impression Molded Lids Spongebob Toys Kids Party Favors
Horizon Group USA$5.954.1★
Hasbro Play-Doh B6509ES0 Pack of 4 Dark Blue Orange Neon Blue Neon Green
Play-Doh$9.824.8★
Purple Fushia Bright Blue Green Play-Doh 4-Pack of Colors 16oz Gift Set Gift Toy for Boys and Girls 1 pack of 4 cans
Play-Doh$11.534.6★
Play-Doh HASB5517BAMZ 4-Pack of Colors Gift Set Bundle (12 Cans-48 Oz)
Playskool$22.644.7★
What buyers say about playdoh 4 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good price point”
“Fun Toy”
“Beautiful colors”
“Good for the imagination”
“Very well made”
“Right size”
“Its playdoh, its awesome, not hard, very squishy and foldable”
“GREAT FOR KIDS”
“Always a great kids toy plus love that classic smell”
“Great for prizes”
What buyers complain about
“Dries up if left out”
“pretty much paid for the lid everything else was a waste”
“It was really brittle”
“The texture was gross”
“you dont get all the colors to create all the SpongeBob characters”
“It was really brittle”
“the playdoh itself was not very good”
Top return reasons
Common questions
- Is playdoh 4 pack profitable to sell on Amazon United States?
- The niche generates $255K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +513.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the playdoh 4 pack niche?
- 4 brands and 125 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in playdoh 4 pack?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Hard Feel. The return rate is 0.8%.
- When does demand for playdoh 4 pack peak?
- Demand peaks in Jul–Aug; the busiest month runs 46.4× the quietest.
- What does it cost to enter the playdoh 4 pack niche?
- Listings span $5.95–$26.24; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 2,063 reviews — the moat a new listing must climb.