Playdoh 4 Pack
Playdoh 4 Pack shows demand growing +513.4% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Is Playdoh 4 Pack profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Playdoh 4 Pack is a $255K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Playdoh 4 Pack: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +513.4% over the last 90 days and 9.4% of searches end in a purchase.
$255K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Playdoh 4 Pack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play-Doh 4 Pack of Wild Non-Toxic Colors for Kids 2 Years and Up 4-Ounce Cans (Dark Blue Bright Green Orange Green)
- Price
- $9.20
- Rating
- 4.8/5
- Reviews
- 16,422
- Age
- 7y ago
PLAY-DOH 4-PACK OF SECONDARY COLORS Net WT 16oz
- Price
- $13.33
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8y ago
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 2y ago
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
- Price
- $15.65
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago
Play-Doh Tubs Assorted 25.4 x 6.3 x 7.1 Centimeters
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 4,520
- Age
- 10y ago
Trending
90-day click momentumPlay-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
- Price
- $15.65
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago
Spongebob Squarepants Dough 4-Pack Sensory Dough in Resealable Storage Containers with Character Impression Molded Lids Spongebob Toys Kids Party Favors
- Price
- $5.95
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 6mo ago
Hasbro Play-Doh B6509ES0 Pack of 4 Dark Blue Orange Neon Blue Neon Green
- Price
- $9.82
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9y ago
Purple Fushia Bright Blue Green Play-Doh 4-Pack of Colors 16oz Gift Set Gift Toy for Boys and Girls 1 pack of 4 cans
- Price
- $11.53
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 9y ago
Play-Doh HASB5517BAMZ 4-Pack of Colors Gift Set Bundle (12 Cans-48 Oz)
- Price
- $22.64
- Rating
- 4.7/5
- Reviews
- 2,314
- Age
- 11y ago
Newest
by launch dateSpongebob Squarepants Dough 4-Pack Sensory Dough in Resealable Storage Containers with Character Impression Molded Lids Spongebob Toys Kids Party Favors
- Price
- $5.95
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 6mo ago
Play-Doh Bulk 4 Pack Vibrant Colors 32 Colorful 3 Ounce Cans of Modeling Compound Kids Arts & Crafts Preschool Toys for Girls & Boys 3+
- Price
- $26.24
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago
Play-Doh Pack of 4 Shimmer Shine Clay - 4 Shimmering Colours 85g Each Toddler & Kid
- Price
- $13.35
- Rating
- 4.8/5
- Reviews
- 246
- Age
- 1y ago
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
- Price
- $15.65
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
125
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Play-Doh92%
- Playskool4%
- Leap Year3%
- Horizon Group USA1%
Playdoh 4 Pack demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 46.4×
Top Playdoh 4 Pack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- playdoh 4 pack74K/yr
- 4 pack playdoh42K/yr
- play doh 4 pack46K/yr
- playdough 4 pack24K/yr
- play dough 4 pack8K/yr
- 4 pack play doh5K/yr
- play-doh 4 pack4K/yr
- playdoh 2 pack5K/yr
- 4 pack playdough2K/yr
- play doh 2 pack3K/yr
What reviews say buyers love and hate about Playdoh 4 Pack
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good price point”
“Fun Toy”
“Beautiful colors”
“Good for the imagination”
“Very well made”
What buyers complain about
79% of reviews“Dries up if left out”
“pretty much paid for the lid everything else was a waste”
“It was really brittle”
“The texture was gross”
“you dont get all the colors to create all the SpongeBob characters”
Playdoh 4 Pack return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playdoh 4 Pack questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
