Playdoh 4 Pack

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +513.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

+513.4%

Conversion, latest week

9.4%

Market size, estimated

$255Ka year

Peak month

August46.4× the quietest month

Top search term

playdoh 4 pack74K searches a year

Listings sell for $12.69 on average, from $5.95 to $26.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $12.69 that is $19K to $25K a year per listing.

Average price

$12.69under the $15 to $100 sweet spot

Price range

$5.95–$26.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

0.8%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #490 within Clay & Dough. It carries 2,063 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

93%

Out of stock, average day

1.0%

Average rank

#490in Clay & Dough

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,063per listing

Listings tracked

15

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months