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Play Sink

Maybe

The products selling today average only 4.0★. But demand is soft, at -10.9% this quarter, so Play Sink is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$782K/yr746K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
61%top-5 click share · 19 brands · 37 sellers

Flapen Score

Play Sink against its category

The dotted line is the Toys & Games average. Past it, Play Sink is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Play Sink market on Amazon at a glance

Shoppers on Amazon United States searched for Play Sink 746K times last year and spent an estimated $782K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 746K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $782K a year.

Searches, last 12 months
746K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
3.3%
Market size, estimated
$782Ka year
Peak month
December3.1× the quietest month
Top search term
play sink161K searches a year

02 · Price

A sale here is worth $32.09.

Listings sell for $32.09 on average, from $23.55 to $62.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $32.09 that is $32K to $40K a year per listing.

Average price
$32.09inside the $15 to $100 sweet spot
Price range
$23.55–$62.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$32K–$40K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #123 within Kitchen Toys. It carries 2,568 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#123in Kitchen Toys
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
2,568per listing
Listings tracked
29

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Play Sink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 91%

Open market

19%

  • Brand 150%
  • Brand 210%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Play Sink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Play Sink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • play sink161K/yr
  • play sink with running water133K/yr
  • toddler sink50K/yr
  • toy sink43K/yr
  • kids sink with running water39K/yr
  • play sink for toddlers 1-337K/yr
  • kids play sink31K/yr
  • sink toy29K/yr
  • water sink toy18K/yr
  • kids sink28K/yr

Reviews and returns

What reviews say buyers love and hate about Play Sink

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Durability”
3.4%of orders come back
“Does not last”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Play Sink questions

Answered from the same tracked data.