Play Plates and Dishes for Kids
FailShoppers spend an estimated $23K a year here, so Play Plates and Dishes for Kids is a Fail.
- Flapen Score
- 43 / 100Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 4643
- Market size
- $23K/yr43K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 51%top-5 click share · 25 brands · 29 sellers
Flapen Score
Play Plates and Dishes for Kids against its category
The dotted line is the Toys & Games average. Past it, Play Plates and Dishes for Kids is stronger. Inside it, weaker.
Market
The Play Plates and Dishes for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Play Plates and Dishes for Kids 43K times last year and spent an estimated $23K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $23Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- play kitchen plates and bowls set15K searches a year
02 · Price
A sale here is worth $21.67.
Listings sell for $21.67 on average, from $7.72 to $30.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.67 that is $0 to $2K a year per listing.
- Average price
- $21.67inside the $15 to $100 sweet spot
- Price range
- $7.72–$30.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #202 within Kitchen Toys. It carries 1,046 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #202in Kitchen Toys
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,046per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Play Plates and Dishes for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
29
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
51%
Top 20: 92%
Open market
39%
- Brand 116%
- Brand 213%
- Brand 311%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Play Plates and Dishes for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Play Plates and Dishes for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- play kitchen plates and bowls set15K/yr
- play kitchen plates11K/yr
- toy plates6K/yr
- play plates6K/yr
- kids play plates and bowls sets5K/yr
Reviews and returns
What reviews say buyers love and hate about Play Plates and Dishes for Kids
We read the reviews and the return reasons for every product selling here.
“they are large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Play Plates and Dishes for Kids questions
Answered from the same tracked data.








