Play Money for Kids

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-33.2%

Conversion, latest week

5.4%

Market size, estimated

$123Ka year

Peak month

August2.6× the quietest month

Top search term

learning money15K searches a year

Listings sell for $16.72 on average, from $5.50 to $33.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.72 that is $4K to $8K a year per listing.

Average price

$16.72inside the $15 to $100 sweet spot

Price range

$5.50–$33.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #83 within Money & Banking. It carries 2,626 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#83in Money & Banking

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,626per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months