Play Jewelry for Toddlers 1-3
FailDemand is soft, at -21.9% this quarter, so Play Jewelry for Toddlers 1-3 is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $69K/yr167K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 21 sellers
Flapen Score
Play Jewelry for Toddlers 1-3 against its category
The dotted line is the Toys & Games average. Past it, Play Jewelry for Toddlers 1-3 is stronger. Inside it, weaker.
Market
The Play Jewelry for Toddlers 1-3 market on Amazon at a glance
Shoppers on Amazon United States searched for Play Jewelry for Toddlers 1-3 167K times last year and spent an estimated $69K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $69Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- play jewelry for girls 2-350K searches a year
02 · Price
A sale here is worth $13.51.
Listings sell for $13.51 on average, from $6.65 to $29.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.51 that is $0 to $1K a year per listing.
- Average price
- $13.51under the $15 to $100 sweet spot
- Price range
- $6.65–$29.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #101 within Dress-Up Accessories. It carries 1,303 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #101in Dress-Up Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,303per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Play Jewelry for Toddlers 1-3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
22%
- Brand 127%
- Brand 225%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Play Jewelry for Toddlers 1-3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Play Jewelry for Toddlers 1-3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- play jewelry for girls 2-350K/yr
- toddler play jewelry27K/yr
- play jewelry for toddlers 1-321K/yr
- toddler play jewelry age 2-417K/yr
- toddler jewelry age 212K/yr
- jewelry for toddlers 1-37K/yr
- dress up jewelry for 2 year old girls5K/yr
- kids play jewelry set for girls 2-47K/yr
- toddler girl necklace for 2 year old5K/yr
- toddler necklace and bracelet set5K/yr
Reviews and returns
What reviews say buyers love and hate about Play Jewelry for Toddlers 1-3
We read the reviews and the return reasons for every product selling here.
“It is larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Play Jewelry for Toddlers 1-3 questions
Answered from the same tracked data.








