Play Food

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

2.5%

Market size, estimated

$2.5Ma year

Peak month

December4.6× the quietest month

Top search term

play food948K searches a year

Listings sell for $22.21 on average, from $9.58 to $40.69. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $22.21 that is $44K to $56K a year per listing.

Average price

$22.21inside the $15 to $100 sweet spot

Price range

$9.58–$40.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$44K–$56K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #55 within Kitchen Toys. It carries 4,141 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#55in Kitchen Toys

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

4,141per listing

Listings tracked

47

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months