Play Doh Extruder

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

5.0%

Market size, estimated

$56Ka year

Peak month

December2.6× the quietest month

Top search term

playdoh molds21K searches a year

Listings sell for $14.47 on average, from $6.61 to $44.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.47 that is $1K to $4K a year per listing.

Average price

$14.47under the $15 to $100 sweet spot

Price range

$6.61–$44.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Clay & Dough. It carries 2,630 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#133in Clay & Dough

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,630per listing

Listings tracked

29

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months