play doh dentist
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.21avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$11.33–$20.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,498.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 49K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, play doh dentist is a $105K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
play doh dentist market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Crelloci50%
- Play-Doh32%
- Melissa & Doug11%
- Trulloyoo4%
- Lehoo Castle3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Top play doh dentist search terms
- playdoh dentist9K/yr
- play doh dentist9K/yr
- playdoh dentist set9K/yr
- dentist play doh7K/yr
- play doh dentist set5K/yr
- playdough dentist set4K/yr
- playdough dentist3K/yr
- playdoh dentist set for kids2K/yr
Top play doh dentist products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crelloci Dentist Color Dough Set Dental Tools Kit Drill and Fill Doctor DIY Playset Toys for Kids Toddlers 3 Years and Up Art & Craft Gift with Moulds Models 5 Non-Toxic Color
Crelloci$19.614.5★285 rev
Play-Doh Mini Doctor Drill n Fill Set
Play-Doh$11.334.5★269 rev
Melissa & Doug Super Smile Dentist Play Set 25-Piece Dentist Kit with Oversized Teeth Large Tools & Accessories Kids Toys for Girls & Boys 3+
Melissa & Doug$17.084.8★11,727 rev
Dentist Play Set for Toddlers 3-5 - Doctor Kit Pretend Play Toys Gifts
Trulloyoo$20.654.5★505 rev
Lehoo Castle Doctor Kit for Toddlers 3-5 Kids Dentist Play Set Toys for 4+ Year Old Girls Boys Pretend Play for Toddlers 2-4 Kids Doctor Playset Medical Kits for Boys 3+
Lehoo Castle$20.814.8★1,870 rev
Newest
by launch date
Play-Doh Donut Drop Shop Playset
Play-Doh$19.75336 rev
Dentist Play Set for Toddlers 3-5 - Doctor Kit Pretend Play Toys Gifts
Trulloyoo$20.65505 rev
Lehoo Castle Doctor Kit for Toddlers 3-5 Kids Dentist Play Set Toys for 4+ Year Old Girls Boys Pretend Play for Toddlers 2-4 Kids Doctor Playset Medical Kits for Boys 3+
Lehoo Castle$20.811,870 rev
Crelloci Dentist Color Dough Set Dental Tools Kit Drill and Fill Doctor DIY Playset Toys for Kids Toddlers 3 Years and Up Art & Craft Gift with Moulds Models 5 Non-Toxic Color
Crelloci$19.61285 rev
Melissa & Doug Super Smile Dentist Play Set 25-Piece Dentist Kit with Oversized Teeth Large Tools & Accessories Kids Toys for Girls & Boys 3+
Melissa & Doug$17.0811,727 rev
Trending
90-day click momentumPlay-Doh Donut Drop Shop Playset
Play-Doh$19.753.3★
Lehoo Castle Doctor Kit for Toddlers 3-5 Kids Dentist Play Set Toys for 4+ Year Old Girls Boys Pretend Play for Toddlers 2-4 Kids Doctor Playset Medical Kits for Boys 3+
Lehoo Castle$20.814.8★
Dentist Play Set for Toddlers 3-5 - Doctor Kit Pretend Play Toys Gifts
Trulloyoo$20.654.5★
Crelloci Dentist Color Dough Set Dental Tools Kit Drill and Fill Doctor DIY Playset Toys for Kids Toddlers 3 Years and Up Art & Craft Gift with Moulds Models 5 Non-Toxic Color
Crelloci$19.614.5★
Play-Doh Mini Doctor Drill n Fill Set
Play-Doh$11.334.5★
What buyers say about play doh dentist
What buyers praise and complain about, mined from review topics.What buyers love
“Hours of Fun”
“Its well made”
“it was a gift”
“Fun and educational”
“It's super durable”
“Worth the money”
“Great for toddlers”
“Its a good size”
“easy to use”
“Safe for kids”
What buyers complain about
“Never worked”
“Poor quality”
“not to put together”
“The item was not working”
“Very difficult instructions”
“Cant use it”
“The amount charged for this toy is outrageous considering how it does not work”
“Broke in seconds”
“Broken cranking mechanism not just once”
“It doesn't seem to keep the kids entertained for too long, either”
Top return reasons
Common questions
- Is play doh dentist profitable to sell on Amazon United States?
- The niche generates $105K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the play doh dentist niche?
- 5 brands and 91 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in play doh dentist?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.0%.
- When does demand for play doh dentist peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the play doh dentist niche?
- Listings span $11.33–$20.81; the average listing price is $18.21 (sweet spot $15–$100). The average incumbent carries 2,499 reviews — the moat a new listing must climb.