Play Doh 4 Oz
Play Doh 4 Oz shows demand growing +354.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Is Play Doh 4 Oz profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Play Doh 4 Oz is a $447K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Play Doh 4 Oz: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +354.3% over the last 90 days and 10.2% of searches end in a purchase.
$447K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 16 products
Top Play Doh 4 Oz products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 2y ago
Play-Doh 4 Pack of Wild Non-Toxic Colors for Kids 2 Years and Up 4-Ounce Cans (Dark Blue Bright Green Orange Green)
- Price
- $9.20
- Rating
- 4.8/5
- Reviews
- 16,422
- Age
- 7y ago
PLAY-DOH 4-PACK OF SECONDARY COLORS Net WT 16oz
- Price
- $13.33
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8y ago
Hasbro Play Doh 4 Pack Hasbro Inc B5517
- Price
- $9.21
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 10y ago
Play-Doh 4 Pack of 4 oz Cans Classic Colours
- Price
- $10.55
- Rating
- 4.7/5
- Reviews
- 4,188
- Age
- 9y ago
Trending
90-day click momentum
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
- Price
- $15.65
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago
Hasbro Play-Doh B6509ES0 Pack of 4 Dark Blue Orange Neon Blue Neon Green
- Price
- $9.82
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9y ago
Purple Fushia Bright Blue Green Play-Doh 4-Pack of Colors 16oz Gift Set Gift Toy for Boys and Girls 1 pack of 4 cans
- Price
- $11.53
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 9y ago
Play-Doh 12 Pack Celebration Compound Includes Confetti & Metallic Shine Assort. Colors Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 3+
- Price
- $10.40
- Rating
- 4.8/5
- Reviews
- 949
- Age
- 2y ago
Assorted 5Pk School Bus
- Price
- $12.81
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 2y ago
Newest
by launch date
Play-Doh Bulk 4 Pack Vibrant Colors 32 Colorful 3 Ounce Cans of Modeling Compound Kids Arts & Crafts Preschool Toys for Girls & Boys 3+
- Price
- $26.24
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
- Price
- $15.65
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 2y ago
Play-Doh 22 Pack Ultimate Color Variety Bulk Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $21.29
- Rating
- 4.9/5
- Reviews
- 1,311
- Age
- 2y ago
Assorted 5Pk School Bus
- Price
- $12.81
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
123
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Play-Doh95%
- Playskool3%
- Leap Year2%
Play Doh 4 Oz demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 18.9×
Top Play Doh 4 Oz search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- playdoh 4 pack74K/yr
- 4 pack playdoh42K/yr
- play doh 4 pack46K/yr
- playdoh 4 oz14K/yr
- 4oz playdoh14K/yr
- playdough 4 pack24K/yr
- play doh 4 oz20K/yr
- 4 oz playdoh13K/yr
- playdoh 4oz17K/yr
- playdough 4 oz9K/yr
What reviews say buyers love and hate about Play Doh 4 Oz
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Fun for everyone”
“Great Value”
“Beautiful colors”
“Excellent Quality”
“Right size”
What buyers complain about
87% of reviews“The pale yellow was almost a melted consistency that stuck to everything”
“However, about 7 of them were dry and hard when I received them”
“It was really brittle”
“Used product selling as New Was purchased as New”
“It was really brittle”
Play Doh 4 Oz return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Play Doh 4 Oz questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
