play doh 4 oz
Worth a lookShows demand growing +354.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+354.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Price range
Good$8.47–$26.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$447K$447K/yr · 308K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,845.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, play doh 4 oz is a $447K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
play doh 4 oz market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $567K–$709K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #426
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 38%
- Out of stock
- 0.8%
- Avg brand age
- 53 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
123
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Play-Doh95%
- Playskool3%
- Leap Year2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +354.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 18.9×
Top play doh 4 oz search terms
- playdoh 4 pack74K/yr
- 4 pack playdoh42K/yr
- play doh 4 pack46K/yr
- playdoh 4 oz14K/yr
- 4oz playdoh14K/yr
- playdough 4 pack24K/yr
- play doh 4 oz20K/yr
- 4 oz playdoh13K/yr
- playdoh 4oz17K/yr
- playdough 4 oz9K/yr
Top play doh 4 oz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
Play-Doh$10.064.8★2,225 rev
Play-Doh 4 Pack of Wild Non-Toxic Colors for Kids 2 Years and Up 4-Ounce Cans (Dark Blue Bright Green Orange Green)
Play-Doh$9.204.8★16,422 rev
PLAY-DOH 4-PACK OF SECONDARY COLORS Net WT 16oz
Play-Doh$13.334.6★149 rev
Hasbro Play Doh 4 Pack Hasbro Inc B5517
Play-Doh$9.214.7★120 rev
Play-Doh 4 Pack of 4 oz Cans Classic Colours
Play-Doh$10.554.7★4,188 rev
Newest
by launch date
Play-Doh Bulk 4 Pack Vibrant Colors 32 Colorful 3 Ounce Cans of Modeling Compound Kids Arts & Crafts Preschool Toys for Girls & Boys 3+
Play-Doh$26.2474 rev
Play-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
Play-Doh$15.65281 rev
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
Play-Doh$10.062,225 rev
Play-Doh 22 Pack Ultimate Color Variety Bulk Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)
Play-Doh$21.291,311 rev
Assorted 5Pk School Bus
Play-Doh$12.8152 rev
Trending
90-day click momentumPlay-Doh 4 Classic Colors Set of Modeling Compound 3 oz x4 Manual Activity and Artistic Creations Play-Doh Creative Kits for Kids
Play-Doh$15.654.8★
Hasbro Play-Doh B6509ES0 Pack of 4 Dark Blue Orange Neon Blue Neon Green
Play-Doh$9.824.8★
Purple Fushia Bright Blue Green Play-Doh 4-Pack of Colors 16oz Gift Set Gift Toy for Boys and Girls 1 pack of 4 cans
Play-Doh$11.534.6★
Play-Doh 12 Pack Celebration Compound Includes Confetti & Metallic Shine Assort. Colors Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 3+
Play-Doh$10.404.8★
Assorted 5Pk School Bus
Play-Doh$12.814.7★
What buyers say about play doh 4 oz
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for everyone”
“Great Value”
“Beautiful colors”
“Excellent Quality”
“Right size”
“The dough is soft”
“Good for the imagination”
“As advertised”
“the smell of play-doh is like non other”
“Highly recommend for teachers, day care, or just babysitting”
What buyers complain about
“The pale yellow was almost a melted consistency that stuck to everything”
“However, about 7 of them were dry and hard when I received them”
“It was really brittle”
“Used product selling as New Was purchased as New”
“It was really brittle”
“sticking everywhere”
“the playdoh itself was not very good”
“the 3 brown tones were moldy looking with a weird smell”
Top return reasons
Common questions
- Is play doh 4 oz profitable to sell on Amazon United States?
- The niche generates $447K/yr across 16 tracked products. 90-day search growth is +354.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the play doh 4 oz niche?
- 3 brands and 123 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in play doh 4 oz?
- Top complaints mined from reviews: Color, Moist/Dry, Hard Feel. The return rate is 0.7%.
- When does demand for play doh 4 oz peak?
- Demand peaks in Jul–Aug; the busiest month runs 18.9× the quietest.
- What does it cost to enter the play doh 4 oz niche?
- Listings span $8.47–$26.24; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 3,846 reviews — the moat a new listing must climb.