Play Doh 4 Oz

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +354.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

+354.3%

Conversion, latest week

10.2%

Market size, estimated

$447Ka year

Peak month

August18.9× the quietest month

Top search term

playdoh 4 pack74K searches a year

Listings sell for $14.17 on average, from $8.47 to $26.24. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $14.17 that is $28K to $35K a year per listing.

Average price

$14.17under the $15 to $100 sweet spot

Price range

$8.47–$26.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$28K–$35K

Returns

0.7%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #426 within Clay & Dough. It carries 3,846 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

94%

Out of stock, average day

0.8%

Average rank

#426in Clay & Dough

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,846per listing

Listings tracked

16

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months