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60

plastic leis

Worth a look

Shows a sweet-spot price point ($18.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 83Conversion 78Competition 49Returns 74Price range 77Avg price 84Brand share 57Review moat 61Quality gap 76

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Growth

Great+81.1%

90-day search growth — must beat 0% to launch

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.36–$43.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,074.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$24K

$24K/yr · 16K searches

According to Flapen's Amazon United States niche tracking, plastic leis is a $24K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

plastic leis market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$23K–$28K
units × avg price
Conversion rate
7.7%
Avg BSR
#4,250
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
9.5%
Avg brand age
37 months
Avg seller age
211 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

25%

  • Elcoho34%
  • Arrowom20%
  • OHOME7%
  • Lewtemi6%
  • JOYIN5%
  • The Dreidel Company4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.1% search growth over the last 90 days.
900700Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 5.1×

Top plastic leis search terms

  • plastic leis11K/yr
  • plastic leis bulk3K/yr
  • plastic lei2K/yr
All search terms

Top plastic leis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about plastic leis

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Beautiful colors”

Value For Money18%

“Great value”

Quality-Overall16%

“Great variety”

Fun/Entertainment Experience7%

“Colorful and Fun”

Advertised Vs Actual Product5%

“As advertised”

Durability3%

“held up well”

Size-Overall3%

“Good size”

Material Quality2%

“The leis themselves are made with very vibrantly colored material, although its very thin and loosely woven”

Weight Light1%

“The flowers are lightweight”

Brightness/Shine/Glow1%

“The bright colors are very cheerful”

What buyers complain about

Quality-Overall32%

“Average Quality”

Durability6%

“Breaks easily”

Value For Money6%

“The price was low”

Strength5%

“And the flowers were very brittle to the touch”

Material Quality4%

“Also, made of super crappy materials”

Smell4%

“Bad smell”

Advertised Vs Actual Product4%

“They are nothing like the picture”

Allergies3%

“They also kind of itch when they touch your skin”

Color2%

“And the colors aren't even that great either”

Wrinkles2%

“that they arrived wrinkled”

Top return reasons

Quality-Overall29%
Value For Money19%
Advertised Vs Actual Product10%
Material Quality8%
Color7%
Size-Overall7%
Thin3%
Defective Material/Parts3%
Durability2%
Strength2%

Common questions

Is plastic leis profitable to sell on Amazon United States?
The niche generates $24K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +81.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the plastic leis niche?
16 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in plastic leis?
Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 2.1%.
When does demand for plastic leis peak?
Demand peaks in May–Jun; the busiest month runs 5.1× the quietest.
What does it cost to enter the plastic leis niche?
Listings span $6.36–$43.97; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.