plastic cookie cutters
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good812.63avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$4.17–$27.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, plastic cookie cutters is a $39K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
plastic cookie cutters market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $29K–$35K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #1,006
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 5.5%
- Avg brand age
- 45 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
57
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
45%
Top 20: 89%
Open market
39%
- XIPEGPA20%
- Wilton13%
- Oun Nana12%
- BELMAKS6%
- Yomfut6%
- Jaeespon5%
Demand
Weekly Amazon search volume, last 28 weeks — -20.1% search growth over the last 90 days.Top plastic cookie cutters search terms
- plastic cookie cutters39K/yr
- plastic cookie cutters for kids9K/yr
- cookie cutters plastic9K/yr
- small cookie cutters for kids4K/yr
- toddler cookie cutters4K/yr
Top plastic cookie cutters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 PCS Cookie Cutter Set Multi-size Sandwich Fondant Cake Fruit Vegetable Shapes Cutter Set
XIPEGPA$9.844.6★297 rev
Oun Nana Dough Tools Set for Kids 20 PCS Dough Play Tools with Animal Cutters Rollilng Pins Rollers Random Color
Oun Nana$9.604.6★2,674 rev
Wilton 4-Piece Comfort Grip Cookie Cutter Set Assorted
Wilton$7.194.6★495 rev
108PCS Shape Cookie Cutters Bulk Big Plastic Baking Cookie Cutters Variety Pack for All Purpose Alphabet Numbers Animals Hearts and Other Shapes for Baking Bento Box Bakeware Holiday Birthday Party
BELMAKS$27.464.8★24 rev
XIPEGPA 12PCS Color Plastic Cookie Cutters Heart Star Triangle for Vegetable Fruit Cutters
XIPEGPA$9.554.6★278 rev
Newest
by launch date
LBUQSVF 9 PCS 1.5 In Mini Cookie Cutters Set for Kids Stainless Steel Small Sandwich Food Cutter Shapes Fun Shaped Tiny Dinosaur Heart Star Circle Flower for Lunch Fruit Vegetable Cheese Clay
LBUQSVF$6.3956 rev
108PCS Shape Cookie Cutters Bulk Big Plastic Baking Cookie Cutters Variety Pack for All Purpose Alphabet Numbers Animals Hearts and Other Shapes for Baking Bento Box Bakeware Holiday Birthday Party
BELMAKS$27.4624 rev
32Pcs Cookie Cutter Set Biscuit Cutters Shapes Multi-Size Sandwich Fondant Cake Fruit Vegetable Shapes Cutter Set Include Square Round Star Heart Flower Tree (6 Shapes)
Yomfut$11.9333 rev
22-Piece Mini Valentines Day Cookie Cutter Set Plastic
Crethinkaty$7.521 rev
Pack of 108 Cookie Cutters Kit Big Set of Plastic Cake Cookie Cutters Perfect Size Alphabet Numbers Holiday and Other Shapes for Baking Bento Box Bakeware for Holiday Birthday Party
Killer's Instinct Outdoors$27.0428 rev
Trending
90-day click momentum108PCS Shape Cookie Cutters Bulk Big Plastic Baking Cookie Cutters Variety Pack for All Purpose Alphabet Numbers Animals Hearts and Other Shapes for Baking Bento Box Bakeware Holiday Birthday Party
BELMAKS$27.464.8★
LBUQSVF 9 PCS 1.5 In Mini Cookie Cutters Set for Kids Stainless Steel Small Sandwich Food Cutter Shapes Fun Shaped Tiny Dinosaur Heart Star Circle Flower for Lunch Fruit Vegetable Cheese Clay
LBUQSVF$6.394.5★
Ateco Plain Edge Round Cutter Set in Graduated Sizes Durable Food-Safe Plastic 9 Pc Set Blue
Ateco$13.174.6★
22-Piece Mini Valentines Day Cookie Cutter Set Plastic
Crethinkaty$7.525.0★
HiempTru Cookie Cutter Set 24-Piece Mini Baking Molds 2in
HiempTru$18.074.8★
What buyers say about plastic cookie cutters
What buyers praise and complain about, mined from review topics.What buyers love
“Good sizes”
“Good quality”
“Easy and fun to use”
“Good value for the money”
“The shapes are nice”
“Had fun with these when baking with the kids”
“Theyre also easy to wash”
“durable”
“As advertised”
“Fairly sturdy”
What buyers complain about
“Not the sizes I needed”
“Not the best quality tools”
“The blade isn't very sharp at all”
“not durable”
“dirty items”
“thin”
“Description. Cheaply made not a very good description when ordering”
“Had a hard time getting them open because of that warping that happened on one end”
“A little flimsy”
“otherwise I would be concerned about rust”
Top return reasons
Common questions
- Is plastic cookie cutters profitable to sell on Amazon United States?
- The niche generates $39K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the plastic cookie cutters niche?
- 29 brands and 57 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in plastic cookie cutters?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sharpness. The return rate is 2.0%.
- What does it cost to enter the plastic cookie cutters niche?
- Listings span $4.17–$27.46; the average listing price is $11.66 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.