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Plastic Cookie Cutters

Fail

Shoppers spend an estimated $39K a year here, so Plastic Cookie Cutters is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$39K/yr65K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
45%top-5 click share · 29 brands · 57 sellers

Flapen Score

Plastic Cookie Cutters against its category

The dotted line is the Toys & Games average. Past it, Plastic Cookie Cutters is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Cookie Cutters market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Cookie Cutters 65K times last year and spent an estimated $39K. The top 5 brands take 56% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
5.2%
Market size, estimated
$39Ka year
Top search term
plastic cookie cutters39K searches a year

02 · Price

A sale here is worth $11.66.

Listings sell for $11.66 on average, from $4.17 to $27.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.66 that is $0 to $1K a year per listing.

Average price
$11.66under the $15 to $100 sweet spot
Price range
$4.17–$27.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,006 within Clay & Dough. It carries 813 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#1,006in Clay & Dough
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
813per listing
Listings tracked
32

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Plastic Cookie Cutters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

57

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

45%

Top 20: 89%

Open market

39%

  • Brand 120%
  • Brand 213%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Plastic Cookie Cutters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Plastic Cookie Cutters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic cookie cutters39K/yr
  • plastic cookie cutters for kids9K/yr
  • cookie cutters plastic9K/yr
  • small cookie cutters for kids4K/yr
  • toddler cookie cutters4K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Cookie Cutters

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
49%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Not the sizes I needed”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plastic Cookie Cutters questions

Answered from the same tracked data.