Plastic Cookie Cutters
FailShoppers spend an estimated $39K a year here, so Plastic Cookie Cutters is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $39K/yr65K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 45%top-5 click share · 29 brands · 57 sellers
Flapen Score
Plastic Cookie Cutters against its category
The dotted line is the Toys & Games average. Past it, Plastic Cookie Cutters is stronger. Inside it, weaker.
Market
The Plastic Cookie Cutters market on Amazon at a glance
Shoppers on Amazon United States searched for Plastic Cookie Cutters 65K times last year and spent an estimated $39K. The top 5 brands take 56% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $39Ka year
- Top search term
- plastic cookie cutters39K searches a year
02 · Price
A sale here is worth $11.66.
Listings sell for $11.66 on average, from $4.17 to $27.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.66 that is $0 to $1K a year per listing.
- Average price
- $11.66under the $15 to $100 sweet spot
- Price range
- $4.17–$27.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,006 within Clay & Dough. It carries 813 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #1,006in Clay & Dough
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 813per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Plastic Cookie Cutters products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
25 PCS Cookie Cutter Set Multi-size Sandwich Fondant Cake Fruit Vegetable Shapes Cutter Set
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 6y ago

Oun Nana Dough Tools Set for Kids 20 PCS Dough Play Tools with Animal Cutters Rollilng Pins Rollers Random Color
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 2,674
- Age
- 6y ago

Wilton 4-Piece Comfort Grip Cookie Cutter Set Assorted
- Price
- $7.19
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 11y ago

108PCS Shape Cookie Cutters Bulk Big Plastic Baking Cookie Cutters Variety Pack for All Purpose Alphabet Numbers Animals Hearts and Other Shapes for Baking Bento Box Bakeware Holiday Birthday Party
- Price
- $27.46
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 4mo ago

XIPEGPA 12PCS Color Plastic Cookie Cutters Heart Star Triangle for Vegetable Fruit Cutters
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 6y ago
Trending
estimated 90-day click momentum
108PCS Shape Cookie Cutters Bulk Big Plastic Baking Cookie Cutters Variety Pack for All Purpose Alphabet Numbers Animals Hearts and Other Shapes for Baking Bento Box Bakeware Holiday Birthday Party
- Price
- $27.46
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 4mo ago

LBUQSVF 9 PCS 1.5 In Mini Cookie Cutters Set for Kids Stainless Steel Small Sandwich Food Cutter Shapes Fun Shaped Tiny Dinosaur Heart Star Circle Flower for Lunch Fruit Vegetable Cheese Clay
- Price
- $6.39
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 3mo ago

Ateco Plain Edge Round Cutter Set in Graduated Sizes Durable Food-Safe Plastic 9 Pc Set Blue
- Price
- $13.17
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 13y ago

22-Piece Mini Valentines Day Cookie Cutter Set Plastic
- Price
- $7.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HiempTru Cookie Cutter Set 24-Piece Mini Baking Molds 2in
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch date
LBUQSVF 9 PCS 1.5 In Mini Cookie Cutters Set for Kids Stainless Steel Small Sandwich Food Cutter Shapes Fun Shaped Tiny Dinosaur Heart Star Circle Flower for Lunch Fruit Vegetable Cheese Clay
- Price
- $6.39
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 3mo ago

108PCS Shape Cookie Cutters Bulk Big Plastic Baking Cookie Cutters Variety Pack for All Purpose Alphabet Numbers Animals Hearts and Other Shapes for Baking Bento Box Bakeware Holiday Birthday Party
- Price
- $27.46
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 4mo ago

32Pcs Cookie Cutter Set Biscuit Cutters Shapes Multi-Size Sandwich Fondant Cake Fruit Vegetable Shapes Cutter Set Include Square Round Star Heart Flower Tree (6 Shapes)
- Price
- $11.93
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

22-Piece Mini Valentines Day Cookie Cutter Set Plastic
- Price
- $7.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Pack of 108 Cookie Cutters Kit Big Set of Plastic Cake Cookie Cutters Perfect Size Alphabet Numbers Holiday and Other Shapes for Baking Bento Box Bakeware for Holiday Birthday Party
- Price
- $27.04
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
57
Est. top-5 brand share
56%
Top 20: 92%
Est. top-5 click share
45%
Top 20: 89%
Open market
39%
- XIPEGPA20%
- Wilton13%
- Oun Nana12%
- BELMAKS6%
- Yomfut6%
- Jaeespon5%
Demand
Plastic Cookie Cutters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6× · 7 of 12 months tracked
Search terms
Top Plastic Cookie Cutters search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plastic cookie cutters39K/yr
- plastic cookie cutters for kids9K/yr
- cookie cutters plastic9K/yr
- small cookie cutters for kids4K/yr
- toddler cookie cutters4K/yr
Reviews and returns
What reviews say buyers love and hate about Plastic Cookie Cutters
We read the reviews and the return reasons for every product selling here.
“Not the sizes I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastic Cookie Cutters questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








