Plastic Cookie Cutters
FailShoppers spend an estimated $39K a year here, so Plastic Cookie Cutters is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $39K/yr65K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 45%top-5 click share · 29 brands · 57 sellers
Flapen Score
Plastic Cookie Cutters against its category
The dotted line is the Toys & Games average. Past it, Plastic Cookie Cutters is stronger. Inside it, weaker.
Market
The Plastic Cookie Cutters market on Amazon at a glance
Shoppers on Amazon United States searched for Plastic Cookie Cutters 65K times last year and spent an estimated $39K. The top 5 brands take 56% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $39Ka year
- Top search term
- plastic cookie cutters39K searches a year
02 · Price
A sale here is worth $11.66.
Listings sell for $11.66 on average, from $4.17 to $27.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.66 that is $0 to $1K a year per listing.
- Average price
- $11.66under the $15 to $100 sweet spot
- Price range
- $4.17–$27.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,006 within Clay & Dough. It carries 813 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #1,006in Clay & Dough
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 813per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Plastic Cookie Cutters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
57
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
45%
Top 20: 89%
Open market
39%
- Brand 120%
- Brand 213%
- Brand 312%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Plastic Cookie Cutters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6× · 7 of 12 months tracked
Search terms
Top Plastic Cookie Cutters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic cookie cutters39K/yr
- plastic cookie cutters for kids9K/yr
- cookie cutters plastic9K/yr
- small cookie cutters for kids4K/yr
- toddler cookie cutters4K/yr
Reviews and returns
What reviews say buyers love and hate about Plastic Cookie Cutters
We read the reviews and the return reasons for every product selling here.
“Not the sizes I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastic Cookie Cutters questions
Answered from the same tracked data.








