Pixie

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months

424K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

1.8%

Market size, estimated

$199Ka year

Peak month

December4.1× the quietest month

Top search term

pixie71K searches a year

Listings sell for $26.03 on average, from $10.00 to $63.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.03 that is $7K to $13K a year per listing.

Average price

$26.03inside the $15 to $100 sweet spot

Price range

$10.00–$63.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.3%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #703 within Dolls. It carries 1,832 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

77%

Out of stock, average day

17.3%

Average rank

#703in Dolls

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,832per listing

Listings tracked

31

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months