Is pin the tail on the donkey profitable to sell on Amazon United States?

The niche generates $356K/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the pin the tail on the donkey niche?

35 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in pin the tail on the donkey?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 2.3%.

When does demand for pin the tail on the donkey peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the pin the tail on the donkey niche?

Listings span $4.21–$38.27; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.

pin the tail on the donkey

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-19.1% this quarter) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$4.21–$38.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$356K

$356K/yr · 714K searches

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.77

avg listing price — sweet spot $15–$100

Review moat

Okay1,990.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pin the tail on the donkey is a $356K/yr Amazon United States market (714K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pin the tail on the donkey market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $294K–$353K; units × avg price
Conversion rate: 4.2%
Avg BSR: #750
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

37%

Top 20: 75%

Open market

43%

Hxezoc22%
ASTARON12%
JOYIN7%
Atiloy6%
EFCRBS5%
Unique5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top pin the tail on the donkey search terms

pin the tail on the donkey155K/yr -4.0%8.1% conv.
pin the tail game73K/yr -5.9%2.0% conv.
toddler party games42K/yr -17.3%0.6% conv.
pin the tail34K/yr -7.4%2.3% conv.
party activities27K/yr -11.5%0.2% conv.
juegos para cumpleaos de nios25K/yr -10.0%1.0% conv.
juegos para fiestas infantiles33K/yr -2.2%0.7% conv.
birthday activities25K/yr -32.8%0.1% conv.
party activities for kids33K/yr -51.5%0.4% conv.
1st birthday party games17K/yr +21.1%0.1% conv.

All search terms

Top pin the tail on the donkey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASTARON Pin The Tail on The Donkey Game with 30 Tail Stickers for Birthday Party Carnival Circus Supplies

ASTARON$8.014.7★1,762 rev

Hxezoc Pin The Tail On The Donkey Party Game with 50 Pcs Tails Large Mexican Donkey Games Poster for Kids Birthday Party Carnival Fiesta Party Supplies

Hxezoc$6.784.7★840 rev

Hxezoc Pin The Tail On The Donkey Party Game with 48 Pcs Tails Large Farm Donkey Games Poster for Kids Birthday Party Carnival Party Supplies

Hxezoc$5.854.6★180 rev

Atiloy Pin The Tail on The Donkey Party Game with 48 Pcs Tails Large Donkey Game Poster Pin The Tail Game for Kids Birthday Party Decorations Mexican Games Carnival Circus Party Supplies

Atiloy$5.314.8★257 rev

Ultimate Pin the Tail on the Donkey Party Game - Vibrant Colors Durable Material & Fun Design - Essential Classic Party Activity for All Ages

Unique$5.313.9★279 rev

Newest

by launch date

EFCRBS Granny Pants Yard Game for Kids(31.5 in *24 in) Outdoor Game(Small)

EFCRBS$26.97214 rev

10mo ago

EFCRBS Granny Pants Yard Game for Adults (40* 31.5 in) Outdoor Game(Large)

EFCRBS$26.81214 rev

10mo ago

Pin The Tail On The Donkey Party Game with Large Farm Donkey Games Poster 36 Pcs Tails for Birthday Party Farm Party Decorations Carnival Party Supplies

VOSINPADA$5.2435 rev

1y ago

WNSIRVY Pin The Tail On The Donkey Mexican Donkey Party Games Poster with 30 Pcs Tails Stickers for Kids Birthday Mexican Fiesta Carnival Party Favors

WNSIRVY$7.7390 rev

1y ago

Hxezoc Pin The Tail On The Horse Game with 30 Pcs Tails Large Pink Western Horse Games Poster for Girls Kids Western Birthday Party Carnival Party Supplies

Hxezoc$5.6984 rev

1y ago

What buyers say about pin the tail on the donkey

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience44%

“Fun for all”

Quality-Overall10%

“Good quality and arrived in time”

Value For Money7%

“Good price”

Size-Overall5%

“True to size”

Advertised Vs Actual Product4%

“As advertised”

Color4%

“Bright colors”

Durability4%

“They are very durable and last forever”

Gifting Purpose3%

“Cool gifts”

Ease Of Use2%

“Easy to use”

Assembly/Installation1%

“Easy to set up”

What buyers complain about

Size-Overall20%

“Very small bottles”

Quality-Overall12%

“Bad quality”

Smell7%

“They have a weird smell”

Thickness7%

“Needs to be twice as thick”

Inflation/Deflation5%

“Deflate quickly”

Durability3%

“One of the bags tore at first use”

Strength3%

“Flimsy”

Value For Money3%

“Very overpriced for that it is”

Advertised Vs Actual Product3%

“Very deceiving”

Material Quality2%

“Cheap materials”

Top return reasons

Size-Overall38%

Value For Money11%

Quality-Overall7%

Advertised Vs Actual Product7%

Functionality-Overall4%

Defective Material/Parts4%

Inflation/Deflation3%

Smell3%

Strength3%

Fun/Entertainment Experience3%

Common questions

Is pin the tail on the donkey profitable to sell on Amazon United States?: The niche generates $356K/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the pin the tail on the donkey niche?: 35 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in pin the tail on the donkey?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 2.3%.
When does demand for pin the tail on the donkey peak?: Demand peaks in Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the pin the tail on the donkey niche?: Listings span $4.21–$38.27; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.

pin the tail on the donkey

pin the tail on the donkey market data

Competition & brand share

Demand & seasonality

Top pin the tail on the donkey search terms

Top pin the tail on the donkey products on Amazon

Top sellers

Newest

Trending

What buyers say about pin the tail on the donkey

What buyers love

What buyers complain about

Top return reasons

Common questions

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