Pin the Tail on the Donkey

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.

Searches, last 12 months

714K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

4.2%

Market size, estimated

$356Ka year

Peak month

July2.0× the quietest month

Top search term

pin the tail on the donkey155K searches a year

Listings sell for $11.77 on average, from $4.21 to $38.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.77 that is $3K to $6K a year per listing.

Average price

$11.77under the $15 to $100 sweet spot

Price range

$4.21–$38.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #750 within Stickers. It carries 1,990 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#750in Stickers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,990per listing

Listings tracked

48

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months