Pin the Tail on the Donkey
Pin the Tail on the Donkey shows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-19.1% this quarter) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Pin the Tail on the Donkey profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Pin the Tail on the Donkey is a $356K/yr Amazon United States market (714K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Pin the Tail on the Donkey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.1% over the last 90 days and 4.2% of searches end in a purchase.
$356K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 48 products
Top Pin the Tail on the Donkey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ASTARON Pin The Tail on The Donkey Game with 30 Tail Stickers for Birthday Party Carnival Circus Supplies
- Price
- $8.01
- Rating
- 4.7/5
- Reviews
- 1,762
- Age
- 4y ago
Hxezoc Pin The Tail On The Donkey Party Game with 50 Pcs Tails Large Mexican Donkey Games Poster for Kids Birthday Party Carnival Fiesta Party Supplies
- Price
- $6.78
- Rating
- 4.7/5
- Reviews
- 840
- Age
- 3y ago
Hxezoc Pin The Tail On The Donkey Party Game with 48 Pcs Tails Large Farm Donkey Games Poster for Kids Birthday Party Carnival Party Supplies
- Price
- $5.85
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 2y ago
Atiloy Pin The Tail on The Donkey Party Game with 48 Pcs Tails Large Donkey Game Poster Pin The Tail Game for Kids Birthday Party Decorations Mexican Games Carnival Circus Party Supplies
- Price
- $5.31
- Rating
- 4.8/5
- Reviews
- 257
- Age
- 2y ago
Ultimate Pin the Tail on the Donkey Party Game - Vibrant Colors Durable Material & Fun Design - Essential Classic Party Activity for All Ages
- Price
- $5.31
- Rating
- 3.9/5
- Reviews
- 279
- Age
- 18y ago
Trending
90-day click momentum
EFCRBS Granny Pants Yard Game for Kids(31.5 in *24 in) Outdoor Game(Small)
- Price
- $26.97
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 10mo ago
EFCRBS Granny Pants Yard Game for Adults (40* 31.5 in) Outdoor Game(Large)
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 10mo ago
GOLDGE 28 Piece Outdoor Games Kit for Kids Includes Potato Sack Race Bags
- Price
- $20.38
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 4y ago
Atiloy Pin The Tail on The Donkey Party Game with 48 Pcs Tails Large Donkey Game Poster Pin The Tail Game for Kids Birthday Party Decorations Mexican Games Carnival Circus Party Supplies
- Price
- $5.31
- Rating
- 4.8/5
- Reviews
- 257
- Age
- 2y ago
JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)
- Price
- $9.87
- Rating
- 4.5/5
- Reviews
- 3,697
- Age
- 7y ago
Newest
by launch dateEFCRBS Granny Pants Yard Game for Kids(31.5 in *24 in) Outdoor Game(Small)
- Price
- $26.97
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 10mo ago
EFCRBS Granny Pants Yard Game for Adults (40* 31.5 in) Outdoor Game(Large)
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 10mo ago
Pin The Tail On The Donkey Party Game with Large Farm Donkey Games Poster 36 Pcs Tails for Birthday Party Farm Party Decorations Carnival Party Supplies
- Price
- $5.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 1y ago
WNSIRVY Pin The Tail On The Donkey Mexican Donkey Party Games Poster with 30 Pcs Tails Stickers for Kids Birthday Mexican Fiesta Carnival Party Favors
- Price
- $7.73
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago
Hxezoc Pin The Tail On The Horse Game with 30 Pcs Tails Large Pink Western Horse Games Poster for Girls Kids Western Birthday Party Carnival Party Supplies
- Price
- $5.69
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
35 falling
Sellers
71
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
37%
Top 20: 75%
Open market
43%
- Hxezoc22%
- ASTARON12%
- JOYIN7%
- Atiloy6%
- EFCRBS5%
- Unique5%
Pin the Tail on the Donkey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.0×
Top Pin the Tail on the Donkey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pin the tail on the donkey155K/yr
- pin the tail game73K/yr
- toddler party games42K/yr
- pin the tail34K/yr
- party activities27K/yr
- juegos para cumpleaos de nios25K/yr
- juegos para fiestas infantiles33K/yr
- birthday activities25K/yr
- party activities for kids33K/yr
- 1st birthday party games17K/yr
What reviews say buyers love and hate about Pin the Tail on the Donkey
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Fun for all”
“Good quality and arrived in time”
“Good price”
“True to size”
“As advertised”
What buyers complain about
65% of reviews“Very small bottles”
“Bad quality”
“They have a weird smell”
“Needs to be twice as thick”
“Deflate quickly”
Pin the Tail on the Donkey return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pin the Tail on the Donkey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
