Is pikachu figure profitable to sell on Amazon United States?

The niche generates $35K/yr across 28 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (38/100).

How competitive is the pikachu figure niche?

10 brands and 317 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in pikachu figure?

Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.4%.

When does demand for pikachu figure peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 69.1× the quietest.

What does it cost to enter the pikachu figure niche?

Listings span $8.18–$49.43; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.

pikachu figure

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.02

avg listing price — sweet spot $15–$100

Price range

Great$8.18–$49.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,511.93

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$35K

$35K/yr · 86K searches

According to Flapen's Amazon United States niche tracking, pikachu figure is a $35K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pikachu figure market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,066
Page quality: 0%
Prime: 96%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

317

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

Funko40%
Pokémon19%
BANDAI19%
タカラトミー(TAKARA TOMY)8%
Jazwares5%
HOFSM.COM Hall of Fame Sports Memorabilia3%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 69.1×

Open Trend

Top pikachu figure search terms

pikachu figure23K/yr +6.9%1.8% conv.
pikachu funko pop23K/yr -19.9%4.9% conv.
pikachu action figure7K/yr +80.3%1.8% conv.
pikachu figurine8K/yr -5.3%3.1% conv.
funko pop pikachu8K/yr -17.6%3.3% conv.
pikachu figures4K/yr +29.4%1.9% conv.
pikachu funko5K/yr -18.6%5.4% conv.
pikachu robot4K/yr -6.3%0.1% conv.
pikachu action figures4K/yr -53.0%2.6% conv.

All search terms

Top pikachu figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! Premium: Pokemon - Pikachu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display

Funko$17.124.9★218 rev

BANDAI Hobby - Pokmon - Pikachu Pokmon Model Kit

BANDAI$9.744.6★24 rev

Funko POP! Games: Pokmon - Pikachu (Waving)

Funko$14.054.8★10,181 rev

Pokmon Bandai 8 Battle Figures Pack of 8 Pikachu Figures JW2604

Pokémon$22.854.8★76 rev

Funko Pop! Games: Pokemon - Pikachu - (Sitting) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display

Funko$14.534.8★2,182 rev

Newest

by launch date

Ground Up Pikachu Kids Slides for Boys & Girls Pokemon Sandals Officially Licensed Waterproof Lightweight Shoes for Beach Pool and Everyday Wear Cushioned Comfortable Slip On

Ground Up$23.9619 rev

5mo ago

Ground Up Pikachu Kids Slides for Boys & Girls Pokemon Sandals Officially Licensed Waterproof Lightweight Shoes for Beach Pool and Everyday Wear Cushioned Comfortable Slip On

Ground Up$24.2719 rev

5mo ago

PKM Pikachu #553 (Waving) Funko POP! Games Figurine Bundle with HOFSM Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$24.490 rev

5mo ago

PKM Pikachu #842 (Sitting) Funko POP! Games Figurine Bundle with HOFSM Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$24.890 rev

5mo ago

6Pcs Pokemon Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans

Slinsmei$22.7525 rev

5mo ago

What buyers say about pikachu figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The build quality is solid for the price”

Fun/Entertainment Experience14%

“Cute little toys”

Gifting Purpose9%

“Its a gift for our family”

Value For Money8%

“its not expensive”

Advertised Vs Actual Product8%

“Exactly as i needed”

Collectibles7%

“Charming Additions to Any Collection”

Size-Overall7%

“decent size”

Display-Overall4%

“Looks good displayed in my room”

Design-Overall4%

“The details are nice”

Durability3%

“Cute and durable”

What buyers complain about

Value For Money18%

“A little pricey”

Durability13%

“they break off easily”

Size-Overall13%

“Just Watch the Sizing”

Quality-Overall7%

“Cheaply made”

Product Condition4%

“The toys looked used”

Balance/Stability4%

“Quaxly Wont Stand”

Fun/Entertainment Experience4%

“Not that interesting”

Strength2%

“Pikachus looks fragile too”

Color2%

“My eevee is a bright orange not brown like it should be”

Display-Overall2%

“as a collector I can't really display these”

Top return reasons

Size-Overall51%

Value For Money12%

Advertised Vs Actual Product8%

Defective Material/Parts4%

Product Condition4%

Gifting Purpose4%

Quality-Overall3%

Color3%

Material Quality2%

Scratch Resistance1%

Common questions

Is pikachu figure profitable to sell on Amazon United States?: The niche generates $35K/yr across 28 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (38/100).
How competitive is the pikachu figure niche?: 10 brands and 317 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in pikachu figure?: Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.4%.
When does demand for pikachu figure peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 69.1× the quietest.
What does it cost to enter the pikachu figure niche?: Listings span $8.18–$49.43; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.

pikachu figure

pikachu figure market data

Competition & brand share

Demand & seasonality

Top pikachu figure search terms

Top pikachu figure products on Amazon

Top sellers

Newest

Trending

What buyers say about pikachu figure

What buyers love

What buyers complain about

Top return reasons

Common questions

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