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50

pikachu card

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 40Growth 33Conversion 39Competition 63Returns 99Price range 55Avg price 90Brand share 0Review moat 65Quality gap 50

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$21.15

avg listing price — sweet spot $15–$100

Review moat

Good893.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.90–$159.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$202K

$202K/yr · 305K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pikachu card is a $202K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 50/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pikachu card market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$169K–$212K
units × avg price
Conversion rate
3.1%
Avg BSR
#427
Page quality
0%
Prime
57%
Sponsored
50%
Out of stock
5.9%
Avg brand age
28 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

184

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

0%

  • Pokémon97%
  • Generic2%
  • Pokemon1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Top pikachu card search terms

  • pikachu card116K/yr
  • pikachu pokemon card47K/yr
  • pikachu cards32K/yr
  • pikachu illustrator card27K/yr
  • pokemon cards pikachu23K/yr
  • pikachu ex14K/yr
  • pokemon pikachu card15K/yr
  • pikachu illustrator9K/yr
  • pikachu pokemon cards11K/yr
  • pokemon card pikachu7K/yr
All search terms

Top pikachu card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pikachu card

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles37%

“Great collection”

Value For Money18%

“Great value”

Quality-Overall17%

“Great Quality for Price”

Advertised Vs Actual Product9%

“Exactly as shown”

Fun/Entertainment Experience5%

“Fun Set”

Gifting Purpose5%

“Purchased as a gift”

Suitability Beginner1%

“Good for beginners”

Shape/Style1%

“This card came in great shape”

Size-Overall1%

“this was a perfect fit”

Developmental Needs1%

“Great for a young kid”

What buyers complain about

Value For Money40%

“which was only worth less than half of the price I paid”

Advertised Vs Actual Product22%

“False advertisement”

Quality-Overall15%

“Wont get a lot of high quality cards”

Gifting Purpose4%

“I would not get if your looking to give as a gift”

Ethical Trade/Fair Trade3%

“It is a scam. Scam”

Product Condition3%

“Cards are used not new”

Fun/Entertainment Experience1%

“As a parent, its frustrating to spend money on something thats supposed to be fun and special, only to watch your child feel disappointed”

Certifications1%

“Low graded”

Texture/Consistency-Overall1%

“There was no texture on the cards”

Strength1%

“no strong cards”

Top return reasons

Advertised Vs Actual Product57%
Defective Material/Parts14%
Value For Money9%
Size-Overall6%
Quality-Overall4%
Color2%
Product Condition2%
Scratch Resistance2%
Gifting Purpose2%
Ethical Trade/Fair Trade1%

Common questions

Is pikachu card profitable to sell on Amazon United States?
The niche generates $202K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the pikachu card niche?
3 brands and 184 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pikachu card?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
When does demand for pikachu card peak?
Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the pikachu card niche?
Listings span $3.90–$159.17; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.