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Pig Game

brand-locked demand (top 5 brands take 97% of clicks) — Pig Game doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46

Market size 51Growth 20Conversion 46Competition 9Returns 80Price range 73Avg price 85Brand share 8Review moat 21Quality gap 32
This niche Category average · 3,143 niches

Is Pig Game profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pig Game is a $304K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.

Pig Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.1% over the last 90 days and 3.6% of searches end in a purchase.

$304K

revenue / yr

Units sold / yr25K
Search volume / yr-10.1%440K
Conversion rate3.6%
Avg price$18.97

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 52
Top-5 product click share89%
Open market3%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews11,541

Top Pig Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

$0$46K$91K$137K$182K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Goliath71%
  • Hasbro Gaming10%
  • TOMY6%
  • Pass the Pigs6%
  • Pressman3%
  • Lucky Egg3%
  • Open — no brand owns it (0%)

Pig Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume440KCVR3.6%Products8Brands6Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews11,541Avg BSR#595
25K15KPrime Day '25Holiday '25Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Top Pig Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pop the pig187K/yr
  • pop the pig game103K/yr
  • pig game47K/yr
  • piggy piggy game9K/yr
  • pop the pig game for kids22K/yr
  • piggy piggy9K/yr
  • pop pig6K/yr
  • piggy game7K/yr
  • dont pop the pig3K/yr
  • pig games for kids7K/yr

What reviews say buyers love and hate about Pig Game

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Fun/Entertainment Experience69%

Fun for all

Ease Of Use7%

ease of use : yes

Trivia Games3%

A fun family game with so much laughter

Gifting Purpose2%

Good gift idea

Value For Money2%

well worth the money

What buyers complain about

75% of reviews
Functionality-Overall20%

It doesn't function like it's supposed to

Fun/Entertainment Experience18%

Not funny at all

Quality-Overall10%

But quality control could be better

Value For Money8%

Its more expensive,

Durability4%

Breaks

Pig Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
44%
2Defective Material/Parts
10%
3Value For Money
7%
4Size-Overall
6%
5Fun/Entertainment Experience
5%

Common Pig Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pig Game 38/100 on Amazon United States — Skip it. The niche generates $304K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.
Search demand for Pig Game on Amazon United States peaks in Jan–Feb–Nov–Dec, where the busiest month runs 4.1× the quietest.