Is pig game profitable to sell on Amazon United States?

The niche generates $304K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (38/100).

How competitive is the pig game niche?

6 brands and 52 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in pig game?

Top complaints mined from reviews: Functionality-Overall, Fun/Entertainment Experience, Quality-Overall. The return rate is 1.7%.

When does demand for pig game peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the pig game niche?

Listings span $5.39–$40.98; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 11,541 reviews — the moat a new listing must climb.

pig game

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$18.97

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$5.39–$40.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$304K

$304K/yr · 440K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,541.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pig game is a $304K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pig game market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $379K–$474K; units × avg price
Conversion rate: 3.6%
Avg BSR: #595
Page quality: 0%
Prime: 88%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Goliath71%
Hasbro Gaming10%
TOMY6%
Pass the Pigs6%
Pressman3%
Lucky Egg3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -10.1% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top pig game search terms

pop the pig187K/yr -4.0%3.8% conv.
pop the pig game103K/yr -9.4%4.5% conv.
pig game47K/yr -14.5%6.2% conv.
piggy piggy game9K/yr +38.8%17.3% conv.
pop the pig game for kids22K/yr -32.1%5.1% conv.
piggy piggy9K/yr -33.6%12.0% conv.
pop pig6K/yr -19.5%2.1% conv.
piggy game7K/yr -36.8%7.6% conv.
dont pop the pig3K/yr +65.3%2.5% conv.
pig games for kids7K/yr -31.0%3.7% conv.

All search terms

Top pig game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pop The Pig (Bigger & Better) w/Greedy Granny Old Maid Card Game by Goliath Multi Color

Goliath$21.354.7★1,050 rev

Goliath Pop The Pig w/Bonus 24pc Puzzle (Amazon Exclusive)

Goliath$40.984.7★4,638 rev

Hasbro Gaming$5.394.7★741 rev

TOMY Pop Up Pirate Board Game - Family and Preschool Kids Games for Family Game Night - Winter Break Activities- Girls and Boys Games - 2-4 Players - Ages 4 Years and Up

TOMY$14.424.4★59,891 rev

Pass the Pigs Hilarious Pig Dice Game by Winning Moves Games USA

Pass the Pigs$15.444.8★10,907 rev

Newest

by launch date

Snort Funny The Oinkredible You Laugh You Lose Party Game | Family Games for Kids and Adults | 150 Challenge Cards 5 Pig Snouts & Mud Tokens | Funny Games for Friend & Family 4-8 Players Ages 8+

Lucky Egg$26.49558 rev

10mo ago

Hasbro Gaming$5.39741 rev

2y ago

Pop The Pig (Bigger & Better) w/Greedy Granny Old Maid Card Game by Goliath Multi Color

Goliath$21.351,050 rev

5y ago

Goliath Pop The Pig w/Bonus 24pc Puzzle (Amazon Exclusive)

Goliath$40.984,638 rev

7y ago

Goliath Greedy Granny - Take the Treats Dont Wake Granny Game

Goliath$13.365,835 rev

8y ago

What buyers say about pig game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience69%

“Fun for all”

Ease Of Use7%

“ease of use : yes”

Trivia Games3%

“A fun family game with so much laughter”

Gifting Purpose2%

“Good gift idea”

Value For Money2%

“well worth the money”

Portability1%

“The compact size also makes it easy to take on trips or keep stored without taking up much space”

Size-Overall1%

“so it fits perfectly in my purse without taking up much room”

Advertised Vs Actual Product1%

“The game is played exactly as you might suspect”

Quality-Overall1%

“The pigs are good quality”

Ease Of Cleaning1%

“CLEAN THOROUGHLY”

What buyers complain about

Functionality-Overall20%

“It doesn't function like it's supposed to”

Fun/Entertainment Experience18%

“Not funny at all”

Quality-Overall10%

“But quality control could be better”

Value For Money8%

“Its more expensive,”

Durability4%

“Breaks”

Size-Overall4%

“Does not fit back in the box”

Noise Level3%

“it does not make a noise when you laugh”

Choking3%

“Little pieces, beware of animals/kids choking or taking”

Instructions/User Manual/Troubleshooting3%

“didnt come with instructions”

Natural Resource Wastage2%

“What a waste”

Top return reasons

Functionality-Overall44%

Defective Material/Parts10%

Value For Money7%

Size-Overall6%

Fun/Entertainment Experience5%

Advertised Vs Actual Product5%

Product Condition4%

Mechanism Issues3%

Noise Level2%

Quality-Overall2%

Common questions

Is pig game profitable to sell on Amazon United States?: The niche generates $304K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (38/100).
How competitive is the pig game niche?: 6 brands and 52 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in pig game?: Top complaints mined from reviews: Functionality-Overall, Fun/Entertainment Experience, Quality-Overall. The return rate is 1.7%.
When does demand for pig game peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the pig game niche?: Listings span $5.39–$40.98; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 11,541 reviews — the moat a new listing must climb.