pig
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Good$5.95–$40.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$422K$422K/yr · 1.1M searches
Review moat
Okay1,664.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pig is a $422K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
pig market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $386K–$464K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #2,945
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.2%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
97
Top-5 brand share
47%
Top 20: 83%
Top-5 click share
47%
Top 20: 83%
Open market
49%
- Fisher-Price22%
- YILANLAN8%
- FunisFun7%
- Jeasona6%
- Aopuro4%
- CHDGIOHA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top pig search terms
- pig407K/yr
- pigs100K/yr
- pig decor87K/yr
- pig toys43K/yr
- pig gifts79K/yr
- pig stuff55K/yr
- piggy bank toy45K/yr
- pig gifts for women48K/yr
- pig toy44K/yr
- fisher price piggy bank31K/yr
Top pig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fisher-Price Baby & Toddler Toy Laugh & Learn Smart Stages Piggy Bank with Educational Songs & Phrases for Infants Ages 6+ Months (Amazon Exclusive)
Fisher-Price$18.254.8★18,430 rev
Womens Cute Pig Cartoon Animal Furry Winter Home Slippers (5.5/11 Pink numeric_5_point_5)
YILANLAN$20.974.5★918 rev
FunisFun Pig Socks with Magnetic Holding Hands Cute 3D Funny Animal Crazy Socks for Women Teen Girls (US Alpha One Size Regular Regular Pink)
FunisFun$7.954.2★14 rev
Jeasona Womens Pig Socks Pig Gifts for Piggy Lovers Fun Funny Cute
Jeasona$13.714.8★4,069 rev
Aopuro Cute Pig Women Animal Slippers Novelty Soft Plush House Shoes
Aopuro$23.294.4★300 rev
Newest
by launch dateFunisFun Pig Socks with Magnetic Holding Hands Cute 3D Funny Animal Crazy Socks for Women Teen Girls (US Alpha One Size Regular Regular Pink)
FunisFun$7.9514 rev
MMIUAEG Cute Puppy Dog Charm Keychains Heart-Shaped Buckle Horse Pig Cow Animal Pendant Keyring Keychain Pet Lover Gifts-Pig
MMIUAEG$5.953 rev
Solar Pig Statues Garden Decor Outdoor Statue with Light for Lawn Ornaments
Leekung$20.3048 rev
Piggy Bank for Kids Toddler Toys for 1 Year Old Girl Musical Number Counting & Color Learning Coin Bank Baby 6-9-12-18 Months Interactive Toys Christmas Birthday Gifts for Kids Girls Boys Age 1-3
Aigybobo$23.7577 rev
Musical Piggy Bank for Kids 1 Year Old Learning Toy with Coin Recognition
LACCHOUFEE$22.8795 rev
Trending
90-day click momentumFunisFun Pig Socks with Magnetic Holding Hands Cute 3D Funny Animal Crazy Socks for Women Teen Girls (US Alpha One Size Regular Regular Pink)
FunisFun$7.954.2★
O-WITZ Reusable Grocery Bags | Vibrant Tote Bag For Groceries Gym Office Beach Gear Toys & More | Washable Design With Large Handles For Maximum Convenience | Folds Into A Small Pouch Pig
O-WITZ$13.084.7★
MMIUAEG Cute Puppy Dog Charm Keychains Heart-Shaped Buckle Horse Pig Cow Animal Pendant Keyring Keychain Pet Lover Gifts-Pig
MMIUAEG$5.954.6★
Aopuro Cute Pig Women Animal Slippers Novelty Soft Plush House Shoes
Aopuro$23.294.4★
Solar Pig Statues Garden Decor Outdoor Statue with Light for Lawn Ornaments
Leekung$20.304.4★
What buyers say about pig
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun”
“Good quality”
“Cute gift”
“great size”
“easy to open”
“This is a soft cuddle pig”
“Great value”
“Kid friendly, educational, easy to use”
“doesn't break easily”
“same as pictures : yes”
What buyers complain about
“But it doesn't fit babies. 1 years old”
“a few of the animal noises are wrong matched with the animal it describes”
“Come on Fisher price stop being cheap”
“Kind of cheap”
“even though they are thin they surprisingly don't make me feel like I am slipping”
“it was used”
“Poor material”
“Toy does not work like it's supposed to”
“gets a little boring overtime”
“aren't that strong enough to push the coins down the hole”
Top return reasons
Common questions
- Is pig profitable to sell on Amazon United States?
- The niche generates $422K/yr across 33 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pig niche?
- 33 brands and 97 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in pig?
- Top complaints mined from reviews: Size-Overall, Noise Level, Value For Money. The return rate is 1.3%.
- When does demand for pig peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the pig niche?
- Listings span $5.95–$40.39; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 1,665 reviews — the moat a new listing must climb.