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Pig

Pig shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 56Growth 34Conversion 31Competition 64Returns 89Price range 74Avg price 76Brand share 88Review moat 48Quality gap 22
This niche Category average · 3,143 niches

Is Pig profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pig is a $422K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Pig: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.9% over the last 90 days and 2.5% of searches end in a purchase.

$422K

revenue / yr

Units sold / yr30K
Search volume / yr+6.9%1.1M
Conversion rate2.5%
Avg price$15.45

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers33 · 97
Top-5 product click share47%
Open market53%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement88%
New entrants (1y)6· 3 succeeded
Avg rating4.7★
Avg reviews1,665

Top Pig products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$42K$84K$127K$169K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

97

Top-5 brand share

47%

Top 20: 83%

Top-5 click share

47%

Top 20: 83%

Open market

49%

  • Fisher-Price22%
  • YILANLAN8%
  • FunisFun7%
  • Jeasona6%
  • Aopuro4%
  • CHDGIOHA4%

Pig demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR2.5%Products33Brands33Top 5 Brands47%OOS Rate1.2%Rating4.7★Reviews1,665Avg BSR#2,945
60K40KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Pig search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pig407K/yr
  • pigs100K/yr
  • pig decor87K/yr
  • pig toys43K/yr
  • pig gifts79K/yr
  • pig stuff55K/yr
  • piggy bank toy45K/yr
  • pig gifts for women48K/yr
  • pig toy44K/yr
  • fisher price piggy bank31K/yr

What reviews say buyers love and hate about Pig

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience36%

So much fun

Quality-Overall10%

Good quality

Gifting Purpose7%

Cute gift

Size-Overall6%

great size

Ease Of Use6%

easy to open

What buyers complain about

74% of reviews
Size-Overall25%

But it doesn't fit babies. 1 years old

Noise Level9%

a few of the animal noises are wrong matched with the animal it describes

Value For Money8%

Come on Fisher price stop being cheap

Quality-Overall7%

Kind of cheap

Thickness7%

even though they are thin they surprisingly don't make me feel like I am slipping

Pig return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Value For Money
8%
3Functionality-Overall
7%
4Advertised Vs Actual Product
6%
5Product Condition
4%

Common Pig questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pig 56/100 on Amazon United States — Worth a look. The niche generates $422K/yr across 33 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +6.9% over the last 90 days.
Search demand for Pig on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.5× the quietest.