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Pig

Maybe

An estimated 1.3% of orders come back. But the products selling today already average 4.7★, so Pig is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$422K/yr1.1M searches / yr
90-day growth
+6.9%search demand this quarter
Competition
47%top-5 click share · 33 brands · 97 sellers

Flapen Score

Pig against its category

The dotted line is the Toys & Games average. Past it, Pig is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pig market on Amazon at a glance

Shoppers on Amazon United States searched for Pig 1.1M times last year and spent an estimated $422K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
2.5%
Market size, estimated
$422Ka year
Peak month
December3.5× the quietest month
Top search term
pig407K searches a year

02 · Price

A sale here is worth $15.45.

Listings sell for $15.45 on average, from $5.95 to $40.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $15.45 that is $8K to $12K a year per listing.

Average price
$15.45inside the $15 to $100 sweet spot
Price range
$5.95–$40.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #2,945 within Musical Toys. It carries 1,665 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#2,945in Musical Toys
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,665per listing
Listings tracked
33

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

97

Top-5 brand share

47%

Top 20: 83%

Top-5 click share

47%

Top 20: 83%

Open market

49%

  • Brand 122%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Pig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Pig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pig407K/yr
  • pigs100K/yr
  • pig decor87K/yr
  • pig toys43K/yr
  • pig gifts79K/yr
  • pig stuff55K/yr
  • piggy bank toy45K/yr
  • pig gifts for women48K/yr
  • pig toy44K/yr
  • fisher price piggy bank31K/yr

Reviews and returns

What reviews say buyers love and hate about Pig

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Size-Overall”
1.3%of orders come back
“But it doesn't fit babies. 1 years old”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pig questions

Answered from the same tracked data.