Skip to content

Pickle Rick

Pickle Rick shows low returns (0.9%), but weak search conversion (1.1%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 15Growth 47Conversion 14Competition 78Returns 96Price range 88Avg price 95Brand share 38Review moat 59Quality gap 23
This niche Category average · 3,143 niches

Is Pickle Rick profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pickle Rick is a $60K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Pickle Rick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.8% over the last 90 days and 1.1% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr4K
Search volume / yr+17.8%213K
Conversion rate1.1%
Avg price$25.48

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers18 · 156
Top-5 product click share37%
Open market18%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement49%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews1,159

Top Pickle Rick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$2K$4K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

156

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 69%

Open market

16%

  • Funko41%
  • RICK AND MORTY20%
  • Franco9%
  • Hyp9%
  • Good Luck Sock3%
  • SDCC2%
  • Open — no brand owns it (12 brands, 16%)

Pickle Rick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume213KCVR1.1%Products57Brands18Top 5 Brands82%OOS Rate5.8%Rating4.6★Reviews1,159Avg BSR#29,699
12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.9×

Top Pickle Rick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rick and morty funko pop69K/yr
  • pickle rick77K/yr
  • pickle rick plush24K/yr
  • funko pop rick and morty17K/yr
  • rick and morty funko9K/yr
  • funko rick and morty4K/yr
  • rick funko pop3K/yr
  • morty funko pop5K/yr
  • pickle rick pillow4K/yr

What reviews say buyers love and hate about Pickle Rick

What buyers mention most, as a share of all reviews.

What buyers love

60% of reviews
Quality-Overall10%

Good quality

Size-Overall8%

Good size

Fun/Entertainment Experience7%

Rick Dog Toy is awesome

Design-Overall7%

The design is cute

Smell6%

smells Devine of cucumber

What buyers complain about

58% of reviews
Size-Overall11%

Wrong size

Quality-Overall11%

Unfortunately, the audio quality is where things fall apart

Smell10%

it randomly started smelling

Audio Quality8%

Sound quality not very good

Compatibility-Overall3%

We've had a little trouble getting them to sync

Pickle Rick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Smell
18%
3Quality-Overall
8%
4Functionality-Overall
7%
5Advertised Vs Actual Product
7%

Common Pickle Rick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pickle Rick 50/100 on Amazon United States — Worth a look. The niche generates $60K/yr across 57 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +17.8% over the last 90 days.
Search demand for Pickle Rick on Amazon United States peaks in Dec, where the busiest month runs 3.9× the quietest.