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Pick Up Sticks

prices mostly outside the sweet spot ($5.91–$16.15) — Pick Up Sticks doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 32Growth 28Conversion 77Competition 32Returns 87Price range 11Avg price 26Brand share 53Review moat 40Quality gap 53
This niche Category average · 3,143 niches

Is Pick Up Sticks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pick Up Sticks is a $150K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Pick Up Sticks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.5% over the last 90 days and 7.6% of searches end in a purchase.

$150K

revenue / yr

Units sold / yr20K
Search volume / yr+2.5%216K
Conversion rate7.6%
Avg price$9.11

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers12 · 27
Top-5 product click share66%
Open market27%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews2,514

Top Pick Up Sticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$15K$30K$45K$60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

  • Toysmith21%
  • Pressman21%
  • Point Games16%
  • TriMagic8%
  • ZeeDix7%
  • Continuum Games7%

Pick Up Sticks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume216KCVR7.6%Products13Brands12Top 5 Brands73%OOS Rate0.4%Rating4.4★Reviews2,514Avg BSR#390
10K6KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Pick Up Sticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pick up sticks107K/yr
  • pick up sticks original game23K/yr
  • pickup sticks19K/yr
  • pickup sticks game14K/yr
  • pick up sticks game12K/yr
  • mikado10K/yr
  • palitos chinos para jugar10K/yr
  • pick up sticks game for kids8K/yr
  • sticks game6K/yr
  • pick-up sticks3K/yr

What reviews say buyers love and hate about Pick Up Sticks

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Fun/Entertainment Experience49%

Fun game

Quality-Overall12%

Good quality

Advertised Vs Actual Product7%

As Advertised

Color6%

nice colors

Value For Money4%

great price

What buyers complain about

82% of reviews
Size-Overall26%

These are for Little people- didnt know they were made this small- TOO SMALL- ugh

Quality-Overall15%

Inexpensive product and cheaply made

Thickness13%

Too light and too thick

Functionality-Overall8%

Not Sure They Work Well For Playing the Game

Adhesion/Stickiness8%

The stick ends are not as shown

Pick Up Sticks return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Quality-Overall
11%
3Advertised Vs Actual Product
7%
4Defective Material/Parts
5%
5Material Quality
5%

Common Pick Up Sticks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pick Up Sticks 45/100 on Amazon United States — Skip it. The niche generates $150K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.5% over the last 90 days.
Search demand for Pick Up Sticks on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.