Is pick up sticks profitable to sell on Amazon United States?

The niche generates $150K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).

How competitive is the pick up sticks niche?

12 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in pick up sticks?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.

When does demand for pick up sticks peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the pick up sticks niche?

Listings span $5.91–$16.15; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 2,514 reviews — the moat a new listing must climb.

pick up sticks

Skip it

Prices mostly outside the sweet spot ($5.91–$16.15) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,513.54

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$150K

$150K/yr · 216K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.11

avg listing price — sweet spot $15–$100

Price range

Bad$5.91–$16.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pick up sticks is a $150K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pick up sticks market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $137K–$182K; units × avg price
Conversion rate: 7.6%
Avg BSR: #390
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.4%
Avg brand age: 60 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

Toysmith21%
Pressman21%
Point Games16%
TriMagic8%
ZeeDix7%
Continuum Games7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top pick up sticks search terms

pick up sticks107K/yr +3.4%7.6% conv.
pick up sticks original game23K/yr +2.0%8.0% conv.
pickup sticks19K/yr -2.4%5.2% conv.
pickup sticks game14K/yr +1.2%8.9% conv.
pick up sticks game12K/yr +19.7%8.3% conv.
mikado10K/yr +20.2%1.8% conv.
palitos chinos para jugar10K/yr +6.8%5.0% conv.
pick up sticks game for kids8K/yr -17.7%9.8% conv.
sticks game6K/yr -9.6%2.2% conv.
pick-up sticks3K/yr -12.0%3.4% conv.

All search terms

Top pick up sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toysmith Neato Pick-Up Sticks Classic Skill Game Assorted 41 Pieces

Toysmith$9.654.5★2,798 rev

Pressman Giant Pick Up Sticks - Classic Game from Yesterday Thats Fun Today Yellow One Size Fits All

Pressman$6.964.3★23,895 rev

Hi-Q Jumbo Pick Up Sticks Game: 41 Brightly Colored Plastic 9.5 Pick up Sticks in Storage Can for All Ages!

Point Games$10.124.5★842 rev

Point Games Hi-Q Pick Up Sticks Game: 41 Brightly Colored Plastic 7 Pick up Sticks in Storage Can for All Ages!

Point Games$7.604.5★842 rev

TriMagic Wooden Pick Up Sticks Original Game Set in Gift Box Pickup Sticks Game for Kids and Adults 41-Piece Classic Pick Up Stix Vintage Old Fashioned Toys for Family Nostalgic Toys from 50s 60s

TriMagic$16.154.4★19 rev

Newest

by launch date

TriMagic Wooden Pick Up Sticks Original Game Set in Gift Box Pickup Sticks Game for Kids and Adults 41-Piece Classic Pick Up Stix Vintage Old Fashioned Toys for Family Nostalgic Toys from 50s 60s

TriMagic$16.1519 rev

10mo ago

ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls

ZeeDix$8.97555 rev

2y ago

Continuum Games Way Back Toys Pick Up Sticks 30 Colorful Wooden and Easy

Continuum Games$8.93604 rev

3y ago

Gonoelec 41 Piece 12 Inch Bamboo Pick Up Sticks Game Classic Table Game Fun Family Board Game Gift for Adults and Kids

Gonoelec$7.08170 rev

3y ago

Point Games Hi-Q Pick Up Sticks Game: 41 Brightly Colored Plastic 7 Pick up Sticks in Storage Can for All Ages!

Point Games$7.60842 rev

5y ago

What buyers say about pick up sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience49%

“Fun game”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product7%

“As Advertised”

Color6%

“nice colors”

Value For Money4%

“great price”

Storage Capacity2%

“Game and storage”

Weight Light2%

“The jacks are very lightweight”

Ease Of Use2%

“easy to use”

Educational-Overall2%

“Great for a Middle school science lesson”

Durability2%

“Durable and vibrant”

What buyers complain about

Size-Overall26%

“These are for Little people- didnt know they were made this small- TOO SMALL- ugh”

Quality-Overall15%

“Inexpensive product and cheaply made”

Thickness13%

“Too light and too thick”

Functionality-Overall8%

“Not Sure They Work Well For Playing the Game”

Adhesion/Stickiness8%

“The stick ends are not as shown”

Hard Feel4%

“very rough not very smooth”

Value For Money4%

“Not really worth sending back as the cost was relatively cheap”

Instructions/User Manual/Troubleshooting3%

“The instruction paper is a nightmare”

Top return reasons

Size-Overall39%

Quality-Overall11%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Material Quality5%

Functionality-Overall4%

Adhesion/Stickiness4%

Strength4%

Thickness3%

Value For Money3%

Common questions

Is pick up sticks profitable to sell on Amazon United States?: The niche generates $150K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
How competitive is the pick up sticks niche?: 12 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in pick up sticks?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.
When does demand for pick up sticks peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the pick up sticks niche?: Listings span $5.91–$16.15; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 2,514 reviews — the moat a new listing must climb.