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piccolo action figure

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 35Growth 19Conversion 13Competition 95Returns 87Price range 41Avg price 95Brand share 40Review moat 67Quality gap 23

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$36.83

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good812.37

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$12.36–$218.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$170K

$170K/yr · 448K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, piccolo action figure is a $170K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

piccolo action figure market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$110K–$147K
units × avg price
Conversion rate
1.0%
Avg BSR
#4,645
Page quality
0%
Prime
97%
Sponsored
22%
Out of stock
6.3%
Avg brand age
37 months
Avg seller age
139 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

282

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

19%

Top 20: 53%

Open market

15%

  • Banpresto34%
  • Bandai Namco28%
  • Dragon Ball Z8%
  • TAMASHII NATIONS7%
  • Ichibansho Figure4%
  • BANDAI4%
  • Open — no brand owns it (10 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top piccolo action figure search terms

  • banpresto dragon ball44K/yr
  • dragon ball statue63K/yr
  • dragon ball evolve43K/yr
  • dragon ball z statue48K/yr
  • dragon ball evolve figures25K/yr
  • dragon ball banpresto24K/yr
  • jiren action figure19K/yr
  • ultra ego vegeta action figure13K/yr
  • dbz statue21K/yr
  • dragon ball z figure statue8K/yr
All search terms

Top piccolo action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$7K6%$10K8%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about piccolo action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Collectibles12%

“Great collectable and worth the money”

Value For Money11%

“Fair price”

Gifting Purpose8%

“Christmas gift”

Fun/Entertainment Experience7%

“Fun set”

Size-Overall7%

“hes also accurately sized”

Advertised Vs Actual Product6%

“As advertised”

Durability4%

“it still looks new after a year”

Design-Overall3%

“Great design”

Shape/Style2%

“Good shape”

What buyers complain about

Durability23%

“falls apart easily”

Quality-Overall22%

“not a good quality toy”

Size-Overall13%

“Larger than expected”

Strength7%

“Breaks so Easily”

Defective Material/Parts4%

“It might be missing a part”

Value For Money3%

“making it feel way more expensive”

Advertised Vs Actual Product3%

“Looks can be deceiving”

Ease Of Use2%

“the faceplates which is pretty frustrating to deal with”

Add-Ons/Attachments2%

“Bad accessories”

Grip2%

“Arms and legs come off easily”

Top return reasons

Defective Material/Parts22%
Size-Overall21%
Value For Money12%
Advertised Vs Actual Product7%
Durability5%
Quality-Overall4%
Degree Of Motion4%
Add-Ons/Attachments4%
Product Condition3%
Functionality-Overall3%

Common questions

Is piccolo action figure profitable to sell on Amazon United States?
The niche generates $170K/yr across 90 tracked products. 31 of 36 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (49/100).
How competitive is the piccolo action figure niche?
16 brands and 282 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in piccolo action figure?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.4%.
When does demand for piccolo action figure peak?
Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the piccolo action figure niche?
Listings span $12.36–$218.72; the average listing price is $36.83 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.