phase 10 card game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 870K searches
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,724.11avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.09–$17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phase 10 card game is a $1.1M/yr Amazon United States market (870K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
phase 10 card game market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Mattel Games78%
- Mattel13%
- LZC LADYS GIFT7%
- Orionix3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top phase 10 card game search terms
- phase 10 card game439K/yr
- phase 10247K/yr
- phase 10 cards21K/yr
- phase 10 dice game26K/yr
- phase 10 flip21K/yr
- phase 10 tiles30K/yr
- waterproof phase 10 cards7K/yr
- phase 10 dice12K/yr
- phase ten10K/yr
- phase ten card game9K/yr
Top phase 10 card game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
Mattel Games$11.504.8★19,840 rev
Mattel Games Phase 10 Card Game with 108 Cards Great Game for Kids Family or Adult Game Night Ages 7 Years and Older
Mattel Games$7.094.8★6,373 rev
Mattel Phase 10 Card Game - 2 Pack
Mattel$16.724.8★2,847 rev
LZC LADYS GIFT Phase 10 Score Board Acrylic Scoreboard for Phase 10 Card Game with 8 Colored Pegs
LZC LADYS GIFT$15.204.5★172 rev
Mattel Games Phase 10 Tiles Game Quick Family Rummy-Type Play with 32 Cards Featuring Unique Phases and Two Ways to Play for 2-6 Players
Mattel Games$15.904.7★103 rev
Newest
by launch dateMattel Games Phase 10 Tiles Game Quick Family Rummy-Type Play with 32 Cards Featuring Unique Phases and Two Ways to Play for 2-6 Players
Mattel Games$15.90103 rev
Phase 10 Score Board - 2025 Phase 10 Scoreboard Game Phase 10 Card Game Wooden Made with 8 Colored Pegs Phase 10 Scoreboard Round Tracker Board Card Games Night Table Score for Families Adults
Orionix$9.4097 rev
LZC LADYS GIFT Phase 10 Score Board Acrylic Scoreboard for Phase 10 Card Game with 8 Colored Pegs
LZC LADYS GIFT$15.20172 rev
Mattel Games Phase 10 Masters Classic Card Game Including 60 Phase Target Cards that Can Be Played in Any Order for 2 to 6 Players
Mattel Games$17.27248 rev
Mattel Games Set of 3 Card Games with UNO Phase 10 & ONO 99 Travel Fun for Kids & Family Night with Storage Tin Box (Amazon Exclusive)
Mattel Games$17.012,015 rev
Trending
90-day click momentumMattel Games Set of 3 Card Games with UNO Phase 10 & ONO 99 Travel Fun for Kids & Family Night with Storage Tin Box (Amazon Exclusive)
Mattel Games$17.014.8★
Mattel Games Phase 10 Masters Classic Card Game Including 60 Phase Target Cards that Can Be Played in Any Order for 2 to 6 Players
Mattel Games$17.274.7★
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
Mattel Games$11.504.8★
Mattel Phase 10 Card Game - 2 Pack
Mattel$16.724.8★
Mattel Phase 10 Card Game with Skip-Bo Card Game
Mattel$17.484.8★
What buyers say about phase 10 card game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“Easy to play”
“As advertised”
“Super fun card game”
“The quality of the cards is very good”
“Good value for the money”
“It was for a gift”
“They seem to be more durable”
“Easy to transport to family activities”
“CARDS WORKED WELL”
What buyers complain about
“They do not match what was advertised”
“nothing to exciting”
“Cards are low quality”
“They're barely a card stock thickness”
“The corners started wearing off right away”
“Theyre smaller than normal playing cards”
“not the proper instructions”
“Yellow color adapted by Mattel hard to read for >40 gang - can't find replacements with old color that was fine”
“Bad material”
“New design makes it difficult”
Top return reasons
Common questions
- Is phase 10 card game profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 9 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the phase 10 card game niche?
- 4 brands and 84 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in phase 10 card game?
- Top complaints mined from reviews: Advertised Vs Actual Product, Fun/Entertainment Experience, Quality-Overall. The return rate is 1.4%.
- When does demand for phase 10 card game peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the phase 10 card game niche?
- Listings span $7.09–$17.48; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 3,724 reviews — the moat a new listing must climb.