Phase 10 Card Game
FailThe top 5 brands take 100% of clicks, so Phase 10 Card Game is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $1.1M/yr870K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 84 sellers
Flapen Score
Phase 10 Card Game against its category
The dotted line is the Toys & Games average. Past it, Phase 10 Card Game is stronger. Inside it, weaker.
Market
The Phase 10 Card Game market on Amazon at a glance
Shoppers on Amazon United States searched for Phase 10 Card Game 870K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 870K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 870K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $1.1Ma year
- Peak month
- December3.8× the quietest month
- Top search term
- phase 10 card game439K searches a year
02 · Price
A sale here is worth $14.17.
Listings sell for $14.17 on average, from $7.09 to $17.48. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $14.17 that is $142K to $177K a year per listing.
- Average price
- $14.17under the $15 to $100 sweet spot
- Price range
- $7.09–$17.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $142K–$177K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Dedicated Deck Card Games. It carries 3,724 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #146in Dedicated Deck Card Games
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 3,724per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Phase 10 Card Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
- Price
- $11.50
- Rating
- 4.8/5
- Reviews
- 19,840
- Age
- 6y ago

Mattel Games Phase 10 Card Game with 108 Cards Great Game for Kids Family or Adult Game Night Ages 7 Years and Older
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 6,373
- Age
- 10y ago

Mattel Phase 10 Card Game - 2 Pack
- Price
- $16.72
- Rating
- 4.8/5
- Reviews
- 2,847
- Age
- 8y ago

LZC LADYS GIFT Phase 10 Score Board Acrylic Scoreboard for Phase 10 Card Game with 8 Colored Pegs
- Price
- $15.20
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago

Mattel Games Phase 10 Tiles Game Quick Family Rummy-Type Play with 32 Cards Featuring Unique Phases and Two Ways to Play for 2-6 Players
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Games Set of 3 Card Games with UNO Phase 10 & ONO 99 Travel Fun for Kids & Family Night with Storage Tin Box (Amazon Exclusive)
- Price
- $17.01
- Rating
- 4.8/5
- Reviews
- 2,015
- Age
- 4y ago

Mattel Games Phase 10 Masters Classic Card Game Including 60 Phase Target Cards that Can Be Played in Any Order for 2 to 6 Players
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
- Price
- $11.50
- Rating
- 4.8/5
- Reviews
- 19,840
- Age
- 6y ago

Mattel Phase 10 Card Game - 2 Pack
- Price
- $16.72
- Rating
- 4.8/5
- Reviews
- 2,847
- Age
- 8y ago

Mattel Phase 10 Card Game with Skip-Bo Card Game
- Price
- $17.48
- Rating
- 4.8/5
- Reviews
- 1,822
- Age
- 10y ago
Newest
by launch date
Mattel Games Phase 10 Tiles Game Quick Family Rummy-Type Play with 32 Cards Featuring Unique Phases and Two Ways to Play for 2-6 Players
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 1y ago

Phase 10 Score Board - 2025 Phase 10 Scoreboard Game Phase 10 Card Game Wooden Made with 8 Colored Pegs Phase 10 Scoreboard Round Tracker Board Card Games Night Table Score for Families Adults
- Price
- $9.40
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 1y ago

LZC LADYS GIFT Phase 10 Score Board Acrylic Scoreboard for Phase 10 Card Game with 8 Colored Pegs
- Price
- $15.20
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago

Mattel Games Phase 10 Masters Classic Card Game Including 60 Phase Target Cards that Can Be Played in Any Order for 2 to 6 Players
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Mattel Games Set of 3 Card Games with UNO Phase 10 & ONO 99 Travel Fun for Kids & Family Night with Storage Tin Box (Amazon Exclusive)
- Price
- $17.01
- Rating
- 4.8/5
- Reviews
- 2,015
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
84
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Mattel Games78%
- Mattel13%
- LZC LADYS GIFT7%
- Orionix3%
Demand
Phase 10 Card Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Phase 10 Card Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- phase 10 card game439K/yr
- phase 10247K/yr
- phase 10 cards21K/yr
- phase 10 dice game26K/yr
- phase 10 flip21K/yr
- phase 10 tiles30K/yr
- waterproof phase 10 cards7K/yr
- phase 10 dice12K/yr
- phase ten10K/yr
- phase ten card game9K/yr
Reviews and returns
What reviews say buyers love and hate about Phase 10 Card Game
We read the reviews and the return reasons for every product selling here.
“They do not match what was advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phase 10 Card Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








