Phase 10 Card Game
brand-locked demand (top 5 brands take 100% of clicks) — Phase 10 Card Game doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Phase 10 Card Game profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Phase 10 Card Game is a $1.1M/yr Amazon United States market (870K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Phase 10 Card Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.7% over the last 90 days and 9.0% of searches end in a purchase.
$1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 9 products
Top Phase 10 Card Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
- Price
- $11.50
- Rating
- 4.8/5
- Reviews
- 19,840
- Age
- 6y ago
Mattel Games Phase 10 Card Game with 108 Cards Great Game for Kids Family or Adult Game Night Ages 7 Years and Older
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 6,373
- Age
- 10y ago
Mattel Phase 10 Card Game - 2 Pack
- Price
- $16.72
- Rating
- 4.8/5
- Reviews
- 2,847
- Age
- 8y ago
LZC LADYS GIFT Phase 10 Score Board Acrylic Scoreboard for Phase 10 Card Game with 8 Colored Pegs
- Price
- $15.20
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Mattel Games Phase 10 Tiles Game Quick Family Rummy-Type Play with 32 Cards Featuring Unique Phases and Two Ways to Play for 2-6 Players
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 1y ago
Trending
90-day click momentum
Mattel Games Set of 3 Card Games with UNO Phase 10 & ONO 99 Travel Fun for Kids & Family Night with Storage Tin Box (Amazon Exclusive)
- Price
- $17.01
- Rating
- 4.8/5
- Reviews
- 2,015
- Age
- 4y ago
Mattel Games Phase 10 Masters Classic Card Game Including 60 Phase Target Cards that Can Be Played in Any Order for 2 to 6 Players
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
- Price
- $11.50
- Rating
- 4.8/5
- Reviews
- 19,840
- Age
- 6y ago
Mattel Phase 10 Card Game - 2 Pack
- Price
- $16.72
- Rating
- 4.8/5
- Reviews
- 2,847
- Age
- 8y ago
Mattel Phase 10 Card Game with Skip-Bo Card Game
- Price
- $17.48
- Rating
- 4.8/5
- Reviews
- 1,822
- Age
- 10y ago
Newest
by launch dateMattel Games Phase 10 Tiles Game Quick Family Rummy-Type Play with 32 Cards Featuring Unique Phases and Two Ways to Play for 2-6 Players
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 1y ago
Phase 10 Score Board - 2025 Phase 10 Scoreboard Game Phase 10 Card Game Wooden Made with 8 Colored Pegs Phase 10 Scoreboard Round Tracker Board Card Games Night Table Score for Families Adults
- Price
- $9.40
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 1y ago
LZC LADYS GIFT Phase 10 Score Board Acrylic Scoreboard for Phase 10 Card Game with 8 Colored Pegs
- Price
- $15.20
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Mattel Games Phase 10 Masters Classic Card Game Including 60 Phase Target Cards that Can Be Played in Any Order for 2 to 6 Players
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Mattel Games Set of 3 Card Games with UNO Phase 10 & ONO 99 Travel Fun for Kids & Family Night with Storage Tin Box (Amazon Exclusive)
- Price
- $17.01
- Rating
- 4.8/5
- Reviews
- 2,015
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Mattel Games78%
- Mattel13%
- LZC LADYS GIFT7%
- Orionix3%
Phase 10 Card Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top Phase 10 Card Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phase 10 card game439K/yr
- phase 10247K/yr
- phase 10 cards21K/yr
- phase 10 dice game26K/yr
- phase 10 flip21K/yr
- phase 10 tiles30K/yr
- waterproof phase 10 cards7K/yr
- phase 10 dice12K/yr
- phase ten10K/yr
- phase ten card game9K/yr
What reviews say buyers love and hate about Phase 10 Card Game
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Fun for the whole family”
“Easy to play”
“As advertised”
“Super fun card game”
“The quality of the cards is very good”
What buyers complain about
100% of reviews“They do not match what was advertised”
“nothing to exciting”
“Cards are low quality”
“They're barely a card stock thickness”
“The corners started wearing off right away”
Phase 10 Card Game return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phase 10 Card Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
