Skip to content

Persona 5 Figure

Persona 5 Figure clears our launch bar: a $977K/yr market growing +74.8% this quarter with returns at 0.5%.

Flapen Score

63
Launch it

Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46

Market size 77Growth 81Conversion 15Competition 90Returns 97Price range 25Avg price 82Brand share 24Review moat 99Quality gap 21
This niche Category average · 3,143 niches

Is Persona 5 Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Persona 5 Figure is a $977K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Launch it — 63/100.

Persona 5 Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +74.8% over the last 90 days and 1.2% of searches end in a purchase.

$977K

revenue / yr

Units sold / yr13K
Search volume / yr+74.8%1.0M
Conversion rate1.2%
Avg price$81.22

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers14 · 101
Top-5 product click share25%
Open market10%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement23%
New entrants (1y)37· 22 succeeded
Avg rating4.7★
Avg reviews29

Top Persona 5 Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

$0$29K$59K$88K$117K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

14 falling

Sellers

101

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

8%

  • Ichibansho Figure69%
  • Good Smile Company11%
  • Max Factory5%
  • McFarlane Toys3%
  • Kotobukiya3%
  • Banpresto2%
  • Open — no brand owns it (8 brands, 8%)

Persona 5 Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR1.2%Products71Brands14Top 5 Brands90%OOS Rate23.0%Rating4.7★Reviews29Avg BSR#6,509
40K30KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 4.1×

Top Persona 5 Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ichibansho586K/yr
  • ichibansho figure132K/yr
  • persona figure59K/yr
  • persona 5 figure53K/yr
  • ichibansho naruto25K/yr
  • masterlise48K/yr
  • persona figures20K/yr
  • ichiban kuji22K/yr
  • naruto ichibansho11K/yr
  • persona 4 figure11K/yr

What reviews say buyers love and hate about Persona 5 Figure

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

Great quality

Value For Money20%

Great price for product

Collectibles12%

Glad to finally add it to the collection

Advertised Vs Actual Product8%

Exactly as described

Design-Overall8%

Artistically is is amazing

What buyers complain about

67% of reviews
Size-Overall31%

This thing is huge

Value For Money13%

The aftermarket prices on this are absurd

Assembly/Installation10%

Assembly required

Defective Material/Parts4%

There's a slight flaw on the right

Quality-Overall3%

it may come with some quality control issues

Persona 5 Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Value For Money
25%
3Defective Material/Parts
24%
4Quality-Overall
12%
5Scratch Resistance
4%

Common Persona 5 Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Persona 5 Figure 63/100 on Amazon United States — Launch it. The niche generates $977K/yr across 71 tracked products. 22 of 37 products launched in the last 360 days are still selling. Search demand moved +74.8% over the last 90 days.
Search demand for Persona 5 Figure on Amazon United States peaks in Jul, where the busiest month runs 4.1× the quietest.