Is persona 5 figure profitable to sell on Amazon United States?

The niche generates $977K/yr across 71 tracked products. 22 of 37 products launched in the last 360 days are still selling. 90-day search growth is +74.8%. Flapen's verdict: Launch it (63/100).

How competitive is the persona 5 figure niche?

14 brands and 101 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in persona 5 figure?

Top complaints mined from reviews: Size-Overall, Value For Money, Assembly/Installation. The return rate is 0.5%.

When does demand for persona 5 figure peak?

Demand peaks in Jul; the busiest month runs 4.1× the quietest.

What does it cost to enter the persona 5 figure niche?

Listings span $16.73–$350.00; the average listing price is $81.22 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.

persona 5 figure

Launch it

A $977K/yr market growing +74.8% this quarter with returns at 0.5% — clears our launch bar.

Review moat

Incredible28.7

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$81.22

avg listing price — sweet spot $15–$100

Growth

Great+74.8%

90-day search growth — must beat 0% to launch

Market size

Great$977K

$977K/yr · 1.0M searches

Price range

Okay$16.73–$350.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, persona 5 figure is a $977K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Launch it — 63/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

persona 5 figure market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $812K–$1.0M; units × avg price
Conversion rate: 1.2%
Avg BSR: #6,509
Page quality: 0%
Prime: 77%
Sponsored: 23%
Out of stock: 23.0%
Avg brand age: 40 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

101

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

Ichibansho Figure69%
Good Smile Company11%
Max Factory5%
McFarlane Toys3%
Kotobukiya3%
Banpresto2%
Open — no brand owns it (8 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 4.1×

Open Trend

Top persona 5 figure search terms

ichibansho586K/yr +85.3%0.1% conv.
ichibansho figure132K/yr +104.2%0.1% conv.
persona figure59K/yr +44.5%0.2% conv.
persona 5 figure53K/yr +31.9%0.2% conv.
ichibansho naruto25K/yr +93.4%0.1% conv.
masterlise48K/yr +6.3%0.1% conv.
persona figures20K/yr +73.6%0.1% conv.
ichiban kuji22K/yr +11.5%0.1% conv.
naruto ichibansho11K/yr +78.3%0.1% conv.
persona 4 figure11K/yr +64.4%0.1% conv.

All search terms

Top persona 5 figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ichibansho Figure - Persona 5 Royal - Joker Collectbile Statue

Ichibansho Figure$96.714.8★23 rev

Ichibansho Figure - My Hero Academia - Izuku Midoriya -U.A. High School 1-A- Masterlise Collectible Statue

Ichibansho Figure$59.955.0★8 rev

Persona 3 Reload: P3R Protagonist Pop Up Parade PVC Figure

Good Smile Company$50.854.7★17 rev

Ichibansho Figure - Naruto Shippuden - Pain (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue

Ichibansho Figure$61.274.8★40 rev

Ichibansho Figure - Dragon Ball Z - Son Goten & Trunks (Battle of the Super Saiyan) Masterlise Collectbile Statue

Ichibansho Figure$75.214.6★39 rev

Newest

by launch date

Hiya Genuine License Game Characters 1: 12 Action Figures Kits Persona 5 Joker 5.9 in No Assembly Model Collectible Game Action Figures

Pipigirl$76.560 rev

2mo ago

Ichibansho Figure - Attack on Titan - Levi (Battle of Heaven and Earth) Collectible Statue

Ichibansho$59.370 rev

6mo ago

Ichibansho Figure - JoJos Bizarre Adventure - Jotaro Kujo (The Gathering of Stars) Masterlise Collectible Statue

Ichibansho Figure$54.030 rev

6mo ago

Ichibansho Figure - Jujutsu Kaisen - Hiromi Higuruma & Judgeman (Culling Game Arc -First-) Masterlise Expiece Collectible Statue

Ichibansho Figure$83.252 rev

7mo ago

Ichibansho Figure - My Hero Academia - Izuku Midoriya -U.A. High School 1-A- Masterlise Collectible Statue

Ichibansho Figure$59.958 rev

8mo ago

What buyers say about persona 5 figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality”

Value For Money20%

“Great price for product”

Collectibles12%

“Glad to finally add it to the collection”

Advertised Vs Actual Product8%

“Exactly as described”

Design-Overall8%

“Artistically is is amazing”

Size-Overall5%

“really good size”

Color4%

“the colors look great”

Durability2%

“Awesome and extremely durable”

Stitch/Finish/Polish2%

“the finish on the eyes are cleanly applied without any smudging or bleed”

Display-Overall1%

“not a bootleg at all, super easy to put together and to display”

What buyers complain about

Size-Overall31%

“This thing is huge”

Value For Money13%

“The aftermarket prices on this are absurd”

Assembly/Installation10%

“Assembly required”

Defective Material/Parts4%

“There's a slight flaw on the right”

Quality-Overall3%

“it may come with some quality control issues”

Color1%

“I didnt like the black stand”

Strength1%

“One of the building pieces on his base was also wobbly”

Stitch/Finish/Polish1%

“There are also very noticeable seams that are unsightly”

Thickness1%

“His face is much thinner”

Advertised Vs Actual Product1%

“it looks nothing like the pictures”

Top return reasons

Size-Overall25%

Value For Money25%

Defective Material/Parts24%

Quality-Overall12%

Scratch Resistance4%

Functionality-Overall2%

Shape/Style2%

Connectivity-Overall2%

Advertised Vs Actual Product2%

Product Condition2%

Common questions

Is persona 5 figure profitable to sell on Amazon United States?: The niche generates $977K/yr across 71 tracked products. 22 of 37 products launched in the last 360 days are still selling. 90-day search growth is +74.8%. Flapen's verdict: Launch it (63/100).
How competitive is the persona 5 figure niche?: 14 brands and 101 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in persona 5 figure?: Top complaints mined from reviews: Size-Overall, Value For Money, Assembly/Installation. The return rate is 0.5%.
When does demand for persona 5 figure peak?: Demand peaks in Jul; the busiest month runs 4.1× the quietest.
What does it cost to enter the persona 5 figure niche?: Listings span $16.73–$350.00; the average listing price is $81.22 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.