Pennywise Toys
soft demand (-34.5% this quarter) — Pennywise Toys doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Pennywise Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Pennywise Toys is a $215K/yr Amazon United States market (847K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Pennywise Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.5% over the last 90 days and 0.9% of searches end in a purchase.
$215K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 62 products
Top Pennywise Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Noble Collection Bendable It Pennywise
- Price
- $21.85
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 1y ago
NECA 2017 IT: Pennywise - 8 Clothed Scale Action Figure
- Price
- $43.87
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 7y ago
Funko Pop Movies: It - Pennywise with Boat - (Styles May Vary) Collectible Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
- Price
- $13.55
- Rating
- 4.8/5
- Reviews
- 5,737
- Age
- 9y ago
NECA - Welcome to Derry - 7 Scale Action Figure - Ultimate Blood Pennywise
- Price
- $44.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Funko Pop! Movies: Pennywise - (1990) - IT - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $14.11
- Rating
- 4.9/5
- Reviews
- 254
- Age
- 9mo ago
Trending
90-day click momentum
IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
- Price
- $58.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
NECA - Welcome to Derry - 7 Scale Action Figure - Ultimate Blood Pennywise
- Price
- $44.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
- Price
- $15.27
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 5mo ago
IT - Teaser One Sheet Wall Poster 19L x 13W Premium Unframed Version
- Price
- $12.55
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago
Funko Pop! TV: Welcome to Derry - Pennywise - Amazon Exclusive - Collectible Vinyl Figure - Gift Idea - Official Product - Toys for Kids and Adults
- Price
- $23.06
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 6mo ago
Newest
by launch dateNECA - Welcome to Derry - 7 Scale Action Figure - Ultimate Blood Pennywise
- Price
- $44.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
- Price
- $15.27
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 5mo ago
Funko Pop! TV: Welcome to Derry - Pennywise - Amazon Exclusive - Collectible Vinyl Figure - Gift Idea - Official Product - Toys for Kids and Adults
- Price
- $23.06
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 6mo ago
IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
- Price
- $58.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $15.15
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
291
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
29%
Top 20: 69%
Open market
14%
- Funko44%
- NECA25%
- The Noble Collection7%
- Trends International4%
- TUBBZ3%
- Hyp2%
- Open — no brand owns it (16 brands, 14%)
Pennywise Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.1×
Top Pennywise Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pennywise action figures96K/yr
- pennywise funko pop93K/yr
- it funko pop96K/yr
- pennywise figure80K/yr
- it merch51K/yr
- it poster27K/yr
- neca pennywise42K/yr
- pennywise toys38K/yr
- pennywise doll22K/yr
- funko pop it32K/yr
What reviews say buyers love and hate about Pennywise Toys
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“great collectible item”
“Details are good”
“As pictured”
“Gift”
“To me worth it”
What buyers complain about
85% of reviews“it was quite hard”
“I don't even want to display this it is so bad”
“They are not the correct color or match the description”
“Because I fell in the balloon broke and half”
“It feels like theres cement inside”
Pennywise Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pennywise Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
