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Penny Sleeves

Maybe

Buyers convert on 15.5% of searches. But the products selling today already average 4.8★, so Penny Sleeves is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$3.4M/yr2.0M searches / yr
90-day growth
+7.7%search demand this quarter
Competition
56%top-5 click share · 15 brands · 134 sellers

Flapen Score

Penny Sleeves against its category

The dotted line is the Toys & Games average. Past it, Penny Sleeves is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penny Sleeves market on Amazon at a glance

Shoppers on Amazon United States searched for Penny Sleeves 2.0M times last year and spent an estimated $3.4M. The top 5 brands take 74% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
15.5%
Market size, estimated
$3.4Ma year
Peak month
April2.0× the quietest month
Top search term
penny sleeves947K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $3.13 to $31.22. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $11.14 that is $111K to $139K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$3.13–$31.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
$111K–$139K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #58 within Collectible Display & Storage. It carries 3,929 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#58in Collectible Display & Storage
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
3,929per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Penny Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

134

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

20%

  • Brand 136%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Penny Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Penny Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penny sleeves947K/yr
  • penny sleeves for trading cards288K/yr
  • penny sleeves for pokemon cards110K/yr
  • ultra pro126K/yr
  • ultra pro penny sleeves91K/yr
  • ultra pro card sleeves119K/yr
  • ultra pro sleeves52K/yr
  • penny sleeve34K/yr
  • pokemon penny sleeves29K/yr
  • card penny sleeves31K/yr

Reviews and returns

What reviews say buyers love and hate about Penny Sleeves

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.5%of orders come back
“To big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Penny Sleeves questions

Answered from the same tracked data.