Penny Holder
soft demand (-11.7% this quarter) — Penny Holder doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Penny Holder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Penny Holder is a $89K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Penny Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.7% over the last 90 days and 3.4% of searches end in a purchase.
$89K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 28 products
Top Penny Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Whitman US Lincoln Cent Coin Folder Four Volume Set 1909 - Date #s 9004 9030 9033 4004
- Price
- $38.59
- Rating
- 4.6/5
- Reviews
- 416
- Age
- 5y ago
MUDOR Pressed Penny Collection Book Album Holds 160 Coins Holder
- Price
- $9.41
- Rating
- 4.7/5
- Reviews
- 690
- Age
- 3y ago
108 Pockets Pressed Penny Collecting Album BookSuitable for Work or Travel
- Price
- $7.35
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 11mo ago
Whitman US Washington Quarter Coin Folder Four Volume Set 1932 1998 #9018 9031 9040 9038
- Price
- $38.81
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 3y ago
Whitman US Lincoln Cent Coin Album 1996 - 2024 (Printed Dates) with Bicentennial #2235
- Price
- $29.77
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 17y ago
Trending
90-day click momentum
Pressed Penny Album Book Holds 192 Coins Suitable for Travel and Home
- Price
- $8.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Whitman US John F. Kennedy Half Dollar Coin Folder Four Volume Set #9699 9698 1938 4776
- Price
- $35.31
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 1y ago
160 Pockets Pressed Penny Collecting Album Book 10 Sheets Collection pages
- Price
- $8.29
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 8mo ago
108 Pockets Pressed Penny Collecting Album BookSuitable for Work or Travel
- Price
- $7.35
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 11mo ago
Whitman U.S. Jefferson Nickel Coin Folder Three Volume Set 1938 2023#s 9009 9039 9035
- Price
- $29.55
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3y ago
Newest
by launch datePressed Penny Album Book Holds 192 Coins Suitable for Travel and Home
- Price
- $8.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
160 Pockets Pressed Penny Collecting Album Book 10 Sheets Collection pages
- Price
- $8.29
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 8mo ago
Zhaoyao Pressed Penny Collecting Book Album Holds 144 Coins coin books Durable Plastic Coin Collection Album for Travel & Display Compact Souvenir Storage Case
- Price
- $8.02
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 9mo ago
108 Pockets Pressed Penny Collecting Album BookSuitable for Work or Travel
- Price
- $7.35
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 11mo ago
CollectHall Mini Pressed Penny Book Penny Album Hold 108 Coins Black
- Price
- $8.42
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
28
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
7%
- Whitman62%
- MUDOR12%
- Xxmbbjy9%
- Uncle Paul6%
- CollectHall3%
- Qinkerlly2%
- Open — no brand owns it (5 brands, 7%)
Penny Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Penny Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- penny book29K/yr
- whitman25K/yr
- whitman coin albums25K/yr
- penny album9K/yr
- penny collection10K/yr
What reviews say buyers love and hate about Penny Holder
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Delicious candy”
“Great Deal”
“Great item for any collector”
“It was very well made”
“A traditional favorite perfect for gifting”
What buyers complain about
78% of reviews“Not very tasty”
“STALE”
“Quality has gone downhill”
“This box was HUGE”
“It was still a little melted”
Penny Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
84%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Penny Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
