Penny Holder

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

3.4%

Market size, estimated

$89Ka year

Top search term

penny book29K searches a year

Listings sell for $26.81 on average, from $6.70 to $46.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $26.81 that is $3K to $7K a year per listing.

Average price

$26.81inside the $15 to $100 sweet spot

Price range

$6.70–$46.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #38 within Collectible Display & Storage. It carries 483 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

96%

Out of stock, average day

1.8%

Average rank

#38in Collectible Display & Storage

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

483per listing

Listings tracked

28

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months