Is penny holder profitable to sell on Amazon United States?

The niche generates $89K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (45/100).

How competitive is the penny holder niche?

11 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in penny holder?

Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Quality-Overall. The return rate is 0.6%.

What does it cost to enter the penny holder niche?

Listings span $6.70–$46.38; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.

penny holder

Skip it

Soft demand (-11.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.81

avg listing price — sweet spot $15–$100

Price range

Great$6.70–$46.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great482.64

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$89K

$89K/yr · 97K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, penny holder is a $89K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

penny holder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 3.4%
Avg BSR: #38
Page quality: 0%
Prime: 96%
Sponsored: 39%
Out of stock: 1.8%
Avg brand age: 54 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

Whitman62%
MUDOR12%
Xxmbbjy9%
Uncle Paul6%
CollectHall3%
Qinkerlly2%
Open — no brand owns it (5 brands, 7%)

Demand

Weekly Amazon search volume, last 47 weeks — -11.7% search growth over the last 90 days.

Open Trend

Top penny holder search terms

penny book29K/yr -5.4%1.8% conv.
whitman25K/yr -10.1%1.2% conv.
whitman coin albums25K/yr -10.7%1.1% conv.
penny album9K/yr -6.0%3.0% conv.
penny collection10K/yr -44.3%0.3% conv.

All search terms

Top penny holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whitman US Lincoln Cent Coin Folder Four Volume Set 1909 - Date #s 9004 9030 9033 4004

Whitman$38.594.6★416 rev

MUDOR Pressed Penny Collection Book Album Holds 160 Coins Holder

MUDOR$9.414.7★690 rev

108 Pockets Pressed Penny Collecting Album BookSuitable for Work or Travel

Xxmbbjy$7.354.8★72 rev

Whitman US Washington Quarter Coin Folder Four Volume Set 1932 1998 #9018 9031 9040 9038

Whitman$38.814.7★340 rev

Whitman US Lincoln Cent Coin Album 1996 - 2024 (Printed Dates) with Bicentennial #2235

Whitman$29.774.7★240 rev

Newest

by launch date

Pressed Penny Album Book Holds 192 Coins Suitable for Travel and Home

Qinkerlly$8.643 rev

3mo ago

160 Pockets Pressed Penny Collecting Album Book 10 Sheets Collection pages

Xxmbbjy$8.2924 rev

8mo ago

Zhaoyao Pressed Penny Collecting Book Album Holds 144 Coins coin books Durable Plastic Coin Collection Album for Travel & Display Compact Souvenir Storage Case

Zhaoyao$8.0211 rev

9mo ago

108 Pockets Pressed Penny Collecting Album BookSuitable for Work or Travel

Xxmbbjy$7.3572 rev

11mo ago

CollectHall Mini Pressed Penny Book Penny Album Hold 108 Coins Black

CollectHall$8.42143 rev

1y ago

What buyers say about penny holder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall18%

“Delicious candy”

Value For Money12%

“Great Deal”

Collectibles11%

“Great item for any collector”

Quality-Overall11%

“It was very well made”

Gifting Purpose9%

“A traditional favorite perfect for gifting”

Advertised Vs Actual Product7%

“Exactly what I needed”

Freshness6%

“Nice and fresh”

Size-Overall5%

“Nice fit”

Ease Of Use3%

“simple to use”

Strength2%

“It's sturdy”

What buyers complain about

Taste-Overall19%

“Not very tasty”

Stale/Rotten/Spoiled16%

“STALE”

Quality-Overall10%

“Quality has gone downhill”

Size-Overall7%

“This box was HUGE”

Storage Temperature6%

“It was still a little melted”

Advertised Vs Actual Product5%

“Very deceitful”

Value For Money5%

“incredibly expensive”

Durability5%

“Just wish it held more”

Moist/Dry3%

“the cream that is in the candy is dry and clumpy”

Color Fading/Discoloration2%

“Chocolate was turning whitish color”

Top return reasons

Size-Overall55%

Advertised Vs Actual Product17%

Quality-Overall3%

Display-Overall2%

Color2%

Locking Mechanism2%

Material Quality2%

Maintenance And Repair2%