penny drop game
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$12.39–$28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Review moat
Good751.22avg incumbent reviews — the moat a new listing must climb
Market size
Good$341K$341K/yr · 220K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, penny drop game is a $341K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
penny drop game market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $346K–$432K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #1,159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Creative Crafthouse65%
- CBLKUS20%
- YIPPLE5%
- T one woods5%
- SWOOC3%
- WodGod2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Top penny drop game search terms
- penny drop game82K/yr
- penny game28K/yr
- penny drop23K/yr
- penny drop wooden box game29K/yr
- penny game wood box19K/yr
- coin drop game13K/yr
- the penny game6K/yr
- coin drop5K/yr
- penny drop game wood box3K/yr
- coin game4K/yr
Top penny drop game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Creative Crafthouse Penny Drop Size Medium from Fun Family or bar Game
Creative Crafthouse$18.844.8★2,425 rev
Creative Crafthouse Penny Drop Game Travel Edition Compact Dice Game for Family Fun Made in USA
Creative Crafthouse$17.784.8★176 rev
Penny Game - Fun Board Game Works with Coines Get Rid of Coins to Win Penny Game Wood Box for 2+ Players Simple + Strategic Dice Games
CBLKUS$12.394.5★470 rev
Creative Crafthouse Penny Drop Game Premium Version - The Original
Creative Crafthouse$28.924.8★2,673 rev
CBLKUS Penny Game Family Fun Board Game Drop Game Wood Box for 2-6 Players Premium Version
CBLKUS$16.374.7★178 rev
Newest
by launch dateCreative Crafthouse Penny Drop Game Travel Edition Compact Dice Game for Family Fun Made in USA
Creative Crafthouse$17.78176 rev
WodGod Wooden Coin Drop Game Drawer Design Penny Game with Dice and Plastic Coins Classic Board Games
WodGod$12.9738 rev
T one woods Coin Drop Game for Kids/Adult with dice and Wooden Box | Penny Game for Family Fun Coin Drop | Coin Drop Game for Family and Friends (Design-1)
T one woods$14.74275 rev
CBLKUS Penny Game Family Fun Board Game Drop Game Wood Box for 2-6 Players Premium Version
CBLKUS$16.37178 rev
Penny Game - Fun Board Game Works with Pennies Get Rid of Coins to Win Coin Game Wood Box for 2-6 Players Simple + Strategic Dice Games
YIPPLE$13.61157 rev
Trending
90-day click momentum
SWOOC Games - Coin Drop | Simple + Strategic Dice Games for Families with Coins Included for 2-6 Players | Works W/Pennies Too | Get Rid of Coins to Win | Board Games for Kids | Penny Game Wood Box
SWOOC$19.934.7★
Creative Crafthouse Penny Drop Game Travel Edition Compact Dice Game for Family Fun Made in USA
Creative Crafthouse$17.784.8★
CBLKUS Penny Game Family Fun Board Game Drop Game Wood Box for 2-6 Players Premium Version
CBLKUS$16.374.7★
Penny Game - Fun Board Game Works with Pennies Get Rid of Coins to Win Coin Game Wood Box for 2-6 Players Simple + Strategic Dice Games
YIPPLE$13.614.6★
WodGod Wooden Coin Drop Game Drawer Design Penny Game with Dice and Plastic Coins Classic Board Games
WodGod$12.974.6★
What buyers say about penny drop game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Easy to use”
“worth the money”
“Nice quality for small game”
“Nicely built”
“Easy to carry everywhere”
“I gave this to my granddaughter as a gift”
“Truly a fun game for the family”
“durability is good”
“made in USA”
What buyers complain about
“Cheaply made”
“I wished they were stained with colors or painted”
“It is cheap light material”
“Fell apart after playing twice”
“small”
“Not a sturdy feeling”
“I took off 1 star because I feel there should be a magnet or something to hold the lid close”
Top return reasons
Common questions
- Is penny drop game profitable to sell on Amazon United States?
- The niche generates $341K/yr across 9 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the penny drop game niche?
- 6 brands and 11 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in penny drop game?
- Top complaints mined from reviews: Quality-Overall, Color, Material Quality. The return rate is 1.2%.
- When does demand for penny drop game peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the penny drop game niche?
- Listings span $12.39–$28.92; the average listing price is $17.28 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.