peaky blinders
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.92avg listing price — sweet spot $15–$100
Price range
Great$8.88–$104.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,164.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 70K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peaky blinders is a $10K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
peaky blinders market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $19K–$25K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #76,024
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 49%
- Out of stock
- 14.6%
- Avg brand age
- 45 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
99
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
35%
Top 20: 76%
Open market
29%
- Peaky Blinders34%
- Funko15%
- Senker Fashion6%
- Pinstant6%
- theory116%
- TOP-EX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.8% search growth over the last 90 days.Peak months: Mar, Apr, Dec · busiest ÷ quietest = 5.4×
Top peaky blinders search terms
- peaky blinders merchandise33K/yr
- peaky blinders funko pop8K/yr
- peaky blinders merch11K/yr
- peaky blinders gifts7K/yr
- funko pop peaky blinders3K/yr
- peaky blinders funko3K/yr
- thomas shelby funko pop3K/yr
- tommy shelby funko pop1K/yr
- funko peaky blinders852/yr
Top peaky blinders products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peaky Blinders Portraits Grid T-Shirt Grey XL
Peaky Blinders$20.565.0★11 rev
Peaky Blinders Pajamas Womens Ladies T-Shirt & Leggings Bottoms PJ Set X-Large Grey
Peaky Blinders$22.374.4★103 rev
theory11 Peaky Blinders Playing Cards Premium Officially Licensed Deck Luxury Collectible Cards with Antique Gold Foil & Tactile Embossing for Fans & Card Players
theory11$12.815.0★50 rev
Senker Fashion 2 Pieces Newsboy Cap for Men
Senker Fashion$16.584.4★3,037 rev
Peaky Blinders Dressing Gown Men Adults Garrison Tailor Black Pjs Robe Large
Peaky Blinders$44.994.7★169 rev
Newest
by launch date
Peaky Blinders Razor Blade Shelby TV Show By the Order Of Small Heath Birmingham 1919 Guns 1.2 Enamel Pin Badge
Pinstant$14.962 rev
theory11 Peaky Blinders Playing Cards Premium Officially Licensed Deck Luxury Collectible Cards with Antique Gold Foil & Tactile Embossing for Fans & Card Players
theory11$12.8150 rev
Penzedu Vintage Metal Tin Sign Creative Funny Novelty by Order of The Peaky Fucking Blinders Retro Poster Plaque Wall Art Decor for Man Cave Cafes Store Club Home Living Room Garden Bedroom 8x12 in
Penzedu$8.883 rev
Taidor Mens Denim Cotton Newsboy Cap Ivy Gatsby Driving Hunting Cabbie Hat Coffee
Taidor$14.83256 rev
Peaky Blinders Unisex Adult The Shelby Brothers T-Shirt (L) (Black)
Peaky Blinders$18.1417 rev
Trending
90-day click momentumPeaky Blinders Unisex Adult Portrait Grid Cotton T-Shirt (L) (Charcoal Grey)
Peaky Blinders$20.715.0★
Peaky Blinders Razor Blade Shelby TV Show By the Order Of Small Heath Birmingham 1919 Guns 1.2 Enamel Pin Badge
Pinstant$14.965.0★
Wonderful Fashion Mens Herringbone Tweed Wool Blend Snap Front Newsboy Hat (DK.Grey LXL)
Wonderful Fashion$12.634.3★
TOP-EX Mens 100% Linen Flat Cap Summer Ivy Newsboy Hat Natural Beige M/L
TOP-EX$23.014.5★
Taidor Mens Denim Cotton Newsboy Cap Ivy Gatsby Driving Hunting Cabbie Hat Coffee
Taidor$14.834.6★
What buyers say about peaky blinders
What buyers praise and complain about, mined from review topics.What buyers love
“fit accurate”
“The cards are great quality”
“GREAT PRICE TOO”
“as advertised”
“Very comfortable”
“Awesome cards”
“this one is comfortable with good quality material”
“Colors are great”
“lightweight”
“Great design”
What buyers complain about
“is too short”
“Very cheap quality”
“It came with a weird crease because it was shrinkwrapped for shipment”
“A bit snug”
“The card stock is fairly thin”
“the frame is cheap plastic”
“the switchboard would not work or play sounds on an iPad”
“Flimsy and cheap”
“Im not usually a very good gift buyer”
“It's a little on the heavy side for summer wear”
Top return reasons
Common questions
- Is peaky blinders profitable to sell on Amazon United States?
- The niche generates $10K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the peaky blinders niche?
- 22 brands and 99 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in peaky blinders?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 7.2% — above our launch gate.
- When does demand for peaky blinders peak?
- Demand peaks in Mar–Apr–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the peaky blinders niche?
- Listings span $8.88–$104.41; the average listing price is $24.92 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.