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Peaky Blinders

Fail

Demand is soft, at -64.8% this quarter, so Peaky Blinders is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$10K/yr70K searches / yr
90-day growth
-64.8%search demand this quarter
Competition
35%top-5 click share · 22 brands · 99 sellers

Flapen Score

Peaky Blinders against its category

The dotted line is the Toys & Games average. Past it, Peaky Blinders is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peaky Blinders market on Amazon at a glance

Shoppers on Amazon United States searched for Peaky Blinders 70K times last year and spent an estimated $10K. The top 5 brands take 67% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-64.8%
Conversion, latest week
0.5%
Market size, estimated
$10Ka year
Peak month
December5.4× the quietest month
Top search term
peaky blinders merchandise33K searches a year

02 · Price

A sale here is worth $24.92.

Listings sell for $24.92 on average, from $8.88 to $104.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.92 that is $0 to $2K a year per listing.

Average price
$24.92inside the $15 to $100 sweet spot
Price range
$8.88–$104.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #76,024 within Statues, Bobbleheads & Busts. It carries 1,165 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
58%
Out of stock, average day
14.6%
Average rank
#76,024in Statues, Bobbleheads & Busts
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,165per listing
Listings tracked
45

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Peaky Blinders products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$289$578$867$1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

99

Est. top-5 brand share

67%

Top 20: 99%

Est. top-5 click share

35%

Top 20: 76%

Open market

29%

  • Peaky Blinders34%
  • Funko15%
  • Senker Fashion6%
  • Pinstant6%
  • theory116%
  • TOP-EX4%

Demand

Peaky Blinders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Peaky Blinders search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peaky blinders merchandise33K/yr
  • peaky blinders funko pop8K/yr
  • peaky blinders merch11K/yr
  • peaky blinders gifts7K/yr
  • funko pop peaky blinders3K/yr
  • peaky blinders funko3K/yr
  • thomas shelby funko pop3K/yr
  • tommy shelby funko pop1K/yr
  • funko peaky blinders852/yr

Reviews and returns

What reviews say buyers love and hate about Peaky Blinders

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
7.2%of orders come back
“is too short”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Peaky Blinders questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data