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Paw Patrol Stickers

Fail

Demand is soft, at -30.4% this quarter, so Paw Patrol Stickers is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$290K/yr291K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 43 sellers

Flapen Score

Paw Patrol Stickers against its category

The dotted line is the Toys & Games average. Past it, Paw Patrol Stickers is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Stickers 291K times last year and spent an estimated $290K. The top 5 brands take 69% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
10.5%
Market size, estimated
$290Ka year
Peak month
February1.6× the quietest month
Top search term
paw patrol stickers244K searches a year

02 · Price

A sale here is worth $9.48.

Listings sell for $9.48 on average, from $4.52 to $18.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $9.48 that is $12K to $14K a year per listing.

Average price
$9.48under the $15 to $100 sweet spot
Price range
$4.52–$18.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$14K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,572 within Stickers. It carries 403 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,572in Stickers
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
403per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Paw Patrol Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

43

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

24%

  • Brand 122%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 66%

Demand

Paw Patrol Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Paw Patrol Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol stickers244K/yr
  • paw patrol stickers for kids 2-411K/yr
  • paw patrol sticker13K/yr
  • stickers paw patrol7K/yr
  • paw patrol stickers large5K/yr
  • paw patrol vinyl stickers4K/yr
  • paw patrol stickers for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Stickers

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
39%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Very tiny stickers”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paw Patrol Stickers questions

Answered from the same tracked data.