paw patrol stickers
Skip itSoft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great403.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$290K$290K/yr · 291K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Price range
Okay$4.52–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol stickers is a $290K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paw patrol stickers market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $284K–$379K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #1,572
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 5.1%
- Avg brand age
- 37 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
43
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
24%
- Disney22%
- Bendon16%
- Horizon Group USA11%
- GRAPHICS & MORE11%
- Nickelodeon9%
- Unique6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top paw patrol stickers search terms
- paw patrol stickers244K/yr
- paw patrol stickers for kids 2-411K/yr
- paw patrol sticker13K/yr
- stickers paw patrol7K/yr
- paw patrol stickers large5K/yr
- paw patrol vinyl stickers4K/yr
- paw patrol stickers for kids6K/yr
Top paw patrol stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Sticker Book Over 300+ - Perfect for Gifts Party Favor Goodies Reward Scrapbooking Stocking Stuffer Children Craft Classroom School for Kids Girls Boys Toddlers
Disney$4.654.6★603 rev
Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
Bendon$6.024.7★93 rev
Horizon Group USA Puffy Sticker Playset for Kids Paw Patrol
Horizon Group USA$6.474.7★966 rev
PAW Patrol 50ct Vinyl L Deluxe Stickers Variety Tablet Indoor/Outdoor
GRAPHICS & MORE$13.184.8★97 rev
Paw Patrol Stickers Party Favors for Boys & Girls 12 Pack Bundle
Nickelodeon$8.464.8★222 rev
Newest
by launch date
Fun Express 1 1/2 PAW Patrol Character Sticker Roll 100 Pieces
Fun Express$10.3228 rev
Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
Bendon$6.0293 rev
SmileMakers PAW Patrol Signature Stickers Multicolor Paper 2.5 Inches Square Shape 100 Count Made in USA
SmileMakers$11.8518 rev
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
Melissa & Doug$7.56258 rev
PAW Patrol to The Rescue 50ct Vinyl L Deluxe Tablet Indoor/Outdoor
GRAPHICS & MORE$12.8811 rev
Trending
90-day click momentum
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.984.8★
PAW Patrol to The Rescue 50ct Vinyl L Deluxe Tablet Indoor/Outdoor
GRAPHICS & MORE$12.884.4★
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
Melissa & Doug$7.564.8★
Fun Express 1 1/2 PAW Patrol Character Sticker Roll 100 Pieces
Fun Express$10.324.7★
Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
Bendon$6.024.7★
What buyers say about paw patrol stickers
What buyers praise and complain about, mined from review topics.What buyers love
“This is such a cool toy”
“Excellent quality”
“Gift given”
“Size is accurate”
“sticks good”
“Engagement and Ease of Use”
“Awesome great color”
“Good value for money”
“they are very durable I love it because it last a long time the sticky”
“Great for kids”
What buyers complain about
“Very tiny stickers”
“the adhesive on the stickers is not good”
“Lasted a couple days”
“I find it expensive for what you get”
“Talk about shrinkflation”
“Said it was 4 sheets but only 2 folded in half”
“Low quality”
“we couldnt use it”
“Potential Choking Hazard”
“the seam was unraveling”
Top return reasons
Common questions
- Is paw patrol stickers profitable to sell on Amazon United States?
- The niche generates $290K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the paw patrol stickers niche?
- 13 brands and 43 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in paw patrol stickers?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Durability. The return rate is 0.8%.
- When does demand for paw patrol stickers peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the paw patrol stickers niche?
- Listings span $4.52–$18.96; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.