paw patrol sticker book
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Okay1,627.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.65–$21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 70K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol sticker book is a $111K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paw patrol sticker book market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $80K–$100K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #773
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 3.6%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
1%
- Melissa & Doug64%
- Horizon Group USA26%
- Disney4%
- Bendon2%
- Skillmatics2%
- LUV HER2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -18.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top paw patrol sticker book search terms
- paw patrol sticker book44K/yr
- paw patrol sticker wow11K/yr
- sticker wow paw patrol9K/yr
- paw patrol reusable sticker book4K/yr
- melissa and doug sticker wow paw patrol2K/yr
Top paw patrol sticker book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horizon Group USA Puffy Sticker Playset for Kids Paw Patrol
Horizon Group USA$6.474.7★966 rev
Melissa & Doug Sticker Wow! PAW Patrol Chase Stamper Toy and Activity Pad
Melissa & Doug$9.254.7★181 rev
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
Melissa & Doug$7.564.8★258 rev
Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
Melissa & Doug$7.494.6★173 rev
Melissa & Doug PAW Patrol Restickable Puffy Stickers 3-Pack Adventure Bay Jakes Mountain Jungle
Melissa & Doug$11.214.8★1,047 rev
Newest
by launch date
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
Skillmatics$21.664,213 rev
Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
Bendon$6.0293 rev
Melissa & Doug Sticker Wow! PAW Patrol Chase Stamper Toy and Activity Pad
Melissa & Doug$9.25181 rev
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
Melissa & Doug$7.56258 rev
Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
Melissa & Doug$7.49173 rev
Trending
90-day click momentum
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.984.8★
Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
Bendon$6.024.7★
Paw Patrol Sticker Book Over 300+ - Perfect for Gifts Party Favor Goodies Reward Scrapbooking Stocking Stuffer Children Craft Classroom School for Kids Girls Boys Toddlers
Disney$4.654.6★
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
Skillmatics$21.664.7★
Melissa & Doug PAW Patrol Restickable Puffy Stickers - Big Pup Trucks Sticker Book Travel Activity Book Reusable PAW Patrol Stickers 3+ Gift for Boy or Girl 33322 One Size Multi
Melissa & Doug$12.384.5★
What buyers say about paw patrol sticker book
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for toddlers”
“Great birthday present”
“easy to use”
“Good quality for the price perfect for travel”
“Easy and mess free”
“awesome price”
“Size-wise, this is PERFECT for toddlers”
“First, lets talk adhesiveness. because this is genius:”
“As described”
“My son loves it he enjoys seeing the colors”
What buyers complain about
“To small”
“Overpriced”
“the adhesive on the stickers is not good”
“The pieces just kept falling off”
“Less quality than Melissa and Doug”
“we couldnt use it”
“makes a HUGE mess of them”
“My nieces and nephew LOVE these, however kids have no patience and sometimes their emotions and activity levels are through the roof so they will burn through these in a matter of minutes and then there will be no more”
“I wish they were reusable”
“It's too thin”
Top return reasons
Common questions
- Is paw patrol sticker book profitable to sell on Amazon United States?
- The niche generates $111K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the paw patrol sticker book niche?
- 7 brands and 32 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in paw patrol sticker book?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.6%.
- When does demand for paw patrol sticker book peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the paw patrol sticker book niche?
- Listings span $4.65–$21.66; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.