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Paw Patrol Sticker Book

Fail

The top 5 brands take 97% of clicks, so Paw Patrol Sticker Book is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$111K/yr70K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
74%top-5 click share · 7 brands · 32 sellers

Flapen Score

Paw Patrol Sticker Book against its category

The dotted line is the Toys & Games average. Past it, Paw Patrol Sticker Book is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Sticker Book market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Sticker Book 70K times last year and spent an estimated $111K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
15.9%
Market size, estimated
$111Ka year
Peak month
November3.5× the quietest month
Top search term
paw patrol sticker book44K searches a year

02 · Price

A sale here is worth $9.97.

Listings sell for $9.97 on average, from $4.65 to $21.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.97 that is $5K to $7K a year per listing.

Average price
$9.97under the $15 to $100 sweet spot
Price range
$4.65–$21.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #773 within Stickers. It carries 1,628 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#773in Stickers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,628per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Paw Patrol Sticker Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Brand 164%
  • Brand 226%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Paw Patrol Sticker Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Paw Patrol Sticker Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol sticker book44K/yr
  • paw patrol sticker wow11K/yr
  • sticker wow paw patrol9K/yr
  • paw patrol reusable sticker book4K/yr
  • melissa and doug sticker wow paw patrol2K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Sticker Book

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Size-Overall”
0.6%of orders come back
“To small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paw Patrol Sticker Book questions

Answered from the same tracked data.