Paw Patrol Sticker Book
FailThe top 5 brands take 97% of clicks, so Paw Patrol Sticker Book is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $111K/yr70K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 32 sellers
Flapen Score
Paw Patrol Sticker Book against its category
The dotted line is the Toys & Games average. Past it, Paw Patrol Sticker Book is stronger. Inside it, weaker.
Market
The Paw Patrol Sticker Book market on Amazon at a glance
Shoppers on Amazon United States searched for Paw Patrol Sticker Book 70K times last year and spent an estimated $111K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $111Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- paw patrol sticker book44K searches a year
02 · Price
A sale here is worth $9.97.
Listings sell for $9.97 on average, from $4.65 to $21.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.97 that is $5K to $7K a year per listing.
- Average price
- $9.97under the $15 to $100 sweet spot
- Price range
- $4.65–$21.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #773 within Stickers. It carries 1,628 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #773in Stickers
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,628per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Paw Patrol Sticker Book products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Horizon Group USA Puffy Sticker Playset for Kids Paw Patrol
- Price
- $6.47
- Rating
- 4.7/5
- Reviews
- 966
- Age
- 2y ago

Melissa & Doug Sticker Wow! PAW Patrol Chase Stamper Toy and Activity Pad
- Price
- $9.25
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
- Price
- $7.56
- Rating
- 4.8/5
- Reviews
- 258
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
- Price
- $7.49
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago

Melissa & Doug PAW Patrol Restickable Puffy Stickers 3-Pack Adventure Bay Jakes Mountain Jungle
- Price
- $11.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 5y ago
Trending
estimated 90-day click momentum
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago

Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
- Price
- $6.02
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 1y ago

Paw Patrol Sticker Book Over 300+ - Perfect for Gifts Party Favor Goodies Reward Scrapbooking Stocking Stuffer Children Craft Classroom School for Kids Girls Boys Toddlers
- Price
- $4.65
- Rating
- 4.6/5
- Reviews
- 603
- Age
- 6y ago

Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
- Price
- $21.66
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 11mo ago

Melissa & Doug PAW Patrol Restickable Puffy Stickers - Big Pup Trucks Sticker Book Travel Activity Book Reusable PAW Patrol Stickers 3+ Gift for Boy or Girl 33322 One Size Multi
- Price
- $12.38
- Rating
- 4.5/5
- Reviews
- 1,617
- Age
- 4y ago
Newest
by launch date
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
- Price
- $21.66
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 11mo ago

Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers
- Price
- $6.02
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Chase Stamper Toy and Activity Pad
- Price
- $9.25
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
- Price
- $7.56
- Rating
- 4.8/5
- Reviews
- 258
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
- Price
- $7.49
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
32
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
1%
- Melissa & Doug64%
- Horizon Group USA26%
- Disney4%
- Bendon2%
- Skillmatics2%
- LUV HER2%
- Open — no brand owns it (1 brand, 1%)
Demand
Paw Patrol Sticker Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Paw Patrol Sticker Book search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paw patrol sticker book44K/yr
- paw patrol sticker wow11K/yr
- sticker wow paw patrol9K/yr
- paw patrol reusable sticker book4K/yr
- melissa and doug sticker wow paw patrol2K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Sticker Book
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Sticker Book questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








