Paw Patrol Magnetic Play Set
FailDemand is soft, at -25.0% this quarter, so Paw Patrol Magnetic Play Set is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $53K/yr84K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 45%top-5 click share · 9 brands · 91 sellers
Flapen Score
Paw Patrol Magnetic Play Set against its category
The dotted line is the Toys & Games average. Past it, Paw Patrol Magnetic Play Set is stronger. Inside it, weaker.
Market
The Paw Patrol Magnetic Play Set market on Amazon at a glance
Shoppers on Amazon United States searched for Paw Patrol Magnetic Play Set 84K times last year and spent an estimated $53K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $53Ka year
- Top search term
- melissa and doug paw patrol41K searches a year
02 · Price
A sale here is worth $21.31.
Listings sell for $21.31 on average, from $6.47 to $45.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.31 that is $2K to $5K a year per listing.
- Average price
- $21.31inside the $15 to $100 sweet spot
- Price range
- $6.47–$45.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #279 within Magnetic & Felt Playboards. It carries 2,272 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #279in Magnetic & Felt Playboards
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,272per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Paw Patrol Magnetic Play Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug PAW Patrol Wooden Magnetic Pretend Play (64 Pieces)
- Price
- $13.53
- Rating
- 4.8/5
- Reviews
- 2,446
- Age
- 5y ago

Melissa & Doug PAW Patrol Rescue Mission Wooden Dashboard Kids Activity Board Toddler Sensory Toys Pretend Play Driving Toy PAW Patrol Toys for Kids Ages 3+
- Price
- $30.76
- Rating
- 4.6/5
- Reviews
- 3,280
- Age
- 5y ago

Paw Patrol Magnetic Playset 75 Mix & Match Dress Up Magnets 2-in-1 Storage Tin & Play Space Fun Paw Patrol Toy for Kids 3 & Up Great Travel Activity for Kids and Toddlers Paw Patrol Activities
- Price
- $12.39
- Rating
- 4.5/5
- Reviews
- 3,856
- Age
- 2y ago

Melissa & Doug PAW Patrol Pup Pack Backpack Adventure-Ready PAW Patrol Toys for Kids with Whistle Binoculars & Mission Cards Preschool Toys for Girls & Boys Ages 3+
- Price
- $28.58
- Rating
- 4.7/5
- Reviews
- 5,352
- Age
- 5y ago

LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids
- Price
- $21.19
- Rating
- 4.7/5
- Reviews
- 451
- Age
- 5y ago

Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler
- Price
- $42.34
- Rating
- 4.6/5
- Reviews
- 432
- Age
- 3y ago

Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 6 Toddler
- Price
- $39.41
- Rating
- 4.6/5
- Reviews
- 432
- Age
- 3y ago

LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
- Price
- $13.35
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 1y ago

LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
Newest
by launch date
Skillmatics Search and Find PAW Patrol Reusable Preschool Activity
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 17,683
- Age
- 10mo ago

Melissa & Doug Sticker Wow! PAW Patrol Chase Stamper Toy and Activity Pad
- Price
- $9.25
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
- Price
- $7.56
- Rating
- 4.8/5
- Reviews
- 258
- Age
- 1y ago

Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
- Price
- $7.49
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago

LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
91
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 86%
Open market
3%
- Melissa & Doug62%
- Horizon Group USA11%
- LUV HER11%
- TCG Toys5%
- Crocs5%
- Skillmatics4%
- Open — no brand owns it (3 brands, 3%)
Demand
Paw Patrol Magnetic Play Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2× · 11 of 12 months tracked
Search terms
Top Paw Patrol Magnetic Play Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melissa and doug paw patrol41K/yr
- paw patrol melissa and doug18K/yr
- paw patrol magnets9K/yr
- paw patrol magnetic play set12K/yr
- paw patrol magnatiles4K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Magnetic Play Set
We read the reviews and the return reasons for every product selling here.
“I do think it is overpriced a bit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Magnetic Play Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








