paw patrol crafts
Worth a lookShows low returns (1.0%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$5.35–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,337.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 110K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol crafts is a $136K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paw patrol crafts market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #379
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 51%
- Out of stock
- 6.7%
- Avg brand age
- 38 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
84
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
29%
Top 20: 79%
Open market
7%
- Melissa & Doug32%
- Crayola22%
- Horizon Group USA14%
- LUV HER13%
- Skillmatics10%
- Lollipop3%
- Open — no brand owns it (7 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top paw patrol crafts search terms
- paw patrol crafts19K/yr
- paw patrol craft15K/yr
- paw patrol travel toys8K/yr
- paw patrol arts and crafts12K/yr
- paw patrol art8K/yr
- paw patrol sticker wow11K/yr
- sticker wow paw patrol9K/yr
- paw patrol painting kit for kids7K/yr
- paw patrol crafts for kids ages 3-55K/yr
- paw patrol activity set5K/yr
Top paw patrol crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Scribble Scrubbie PAW Patrol Figurine Playset Customizable PAW Patrol Toys & Gifts for Toddlers Reusable Coloring Activity Ages 3+
Crayola$10.064.7★397 rev
Melissa & Doug PAW Patrol Craft Kit - 3 Decorate Your Own Pup Figurines for Boys and Girls PAW Patrol Painting Set Activity for Birthday Parties Ages 6+
Melissa & Doug$13.734.8★2,569 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.984.8★728 rev
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
Melissa & Doug$7.564.8★258 rev
Crayola PAW Patrol Art Kit (60+Pcs) Art Set for Kids PAW Patrol Toys & Gifts PAW Patrol Coloring Set Gift for Boys & Girls Ages 4+
Crayola$18.124.8★37 rev
Newest
by launch date
Skillmatics Search and Find PAW Patrol Reusable Preschool Activity
Skillmatics$34.9117,683 rev
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
Skillmatics$21.664,213 rev
Skillmatics Foil Fun PAW Patrol Mess-Free Art & Craft Kit for Kids
Skillmatics$24.7733 rev
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
Melissa & Doug$7.56258 rev
Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
Melissa & Doug$7.49173 rev
Trending
90-day click momentum
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$13.354.6★
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.534.8★
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.984.8★
Skillmatics Search and Find PAW Patrol Reusable Preschool Activity
Skillmatics$34.914.7★
Crayola Paw Patrol Color Wonder Metallic Mess Free Coloring Set Gift for Kids 3 4 5 6
Crayola$8.484.5★
What buyers say about paw patrol crafts
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“Excellent gift”
“Very good quality set”
“fair price”
“Awesome great color”
“Perfect size for him to travel with”
“Very easy to use”
“No mess”
“They are durable”
“Very fun, and creative”
What buyers complain about
“Not much in the kit for the price”
“it's not colorful”
“The markers are small”
“broke almost immediately”
“Less quality than Melissa and Doug”
“the glue stick didnt work at all”
“Cheap material”
“The compass and whistle dont actually work”
“we couldnt use it”
“Not as described”
Top return reasons
Common questions
- Is paw patrol crafts profitable to sell on Amazon United States?
- The niche generates $136K/yr across 51 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the paw patrol crafts niche?
- 13 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in paw patrol crafts?
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 1.0%.
- When does demand for paw patrol crafts peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the paw patrol crafts niche?
- Listings span $5.35–$35.00; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.