Paw Patrol Crafts
Paw Patrol Crafts shows low returns (1.0%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Is Paw Patrol Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Paw Patrol Crafts is a $136K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Paw Patrol Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.7% over the last 90 days and 8.5% of searches end in a purchase.
$136K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 51 products
Top Paw Patrol Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Scribble Scrubbie PAW Patrol Figurine Playset Customizable PAW Patrol Toys & Gifts for Toddlers Reusable Coloring Activity Ages 3+
- Price
- $10.06
- Rating
- 4.7/5
- Reviews
- 397
- Age
- 1y ago
Melissa & Doug PAW Patrol Craft Kit - 3 Decorate Your Own Pup Figurines for Boys and Girls PAW Patrol Painting Set Activity for Birthday Parties Ages 6+
- Price
- $13.73
- Rating
- 4.8/5
- Reviews
- 2,569
- Age
- 5y ago
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
- Price
- $7.56
- Rating
- 4.8/5
- Reviews
- 258
- Age
- 1y ago
Crayola PAW Patrol Art Kit (60+Pcs) Art Set for Kids PAW Patrol Toys & Gifts PAW Patrol Coloring Set Gift for Boys & Girls Ages 4+
- Price
- $18.12
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 2y ago
Trending
90-day click momentum
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
- Price
- $13.35
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 1y ago
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.53
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
Skillmatics Search and Find PAW Patrol Reusable Preschool Activity
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 17,683
- Age
- 10mo ago
Crayola Paw Patrol Color Wonder Metallic Mess Free Coloring Set Gift for Kids 3 4 5 6
- Price
- $8.48
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 4y ago
Newest
by launch dateSkillmatics Search and Find PAW Patrol Reusable Preschool Activity
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 17,683
- Age
- 10mo ago
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
- Price
- $21.66
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 11mo ago
Skillmatics Foil Fun PAW Patrol Mess-Free Art & Craft Kit for Kids
- Price
- $24.77
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago
Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad
- Price
- $7.56
- Rating
- 4.8/5
- Reviews
- 258
- Age
- 1y ago
Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy
- Price
- $7.49
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
84
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
29%
Top 20: 79%
Open market
7%
- Melissa & Doug32%
- Crayola22%
- Horizon Group USA14%
- LUV HER13%
- Skillmatics10%
- Lollipop3%
- Open — no brand owns it (7 brands, 7%)
Paw Patrol Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top Paw Patrol Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paw patrol crafts19K/yr
- paw patrol craft15K/yr
- paw patrol travel toys8K/yr
- paw patrol arts and crafts12K/yr
- paw patrol art8K/yr
- paw patrol sticker wow11K/yr
- sticker wow paw patrol9K/yr
- paw patrol painting kit for kids7K/yr
- paw patrol crafts for kids ages 3-55K/yr
- paw patrol activity set5K/yr
What reviews say buyers love and hate about Paw Patrol Crafts
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Fun for the whole family”
“Excellent gift”
“Very good quality set”
“fair price”
“Awesome great color”
What buyers complain about
64% of reviews“Not much in the kit for the price”
“it's not colorful”
“The markers are small”
“broke almost immediately”
“Less quality than Melissa and Doug”
Paw Patrol Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paw Patrol Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
