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Paw Patrol Crafts

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -20.7% this quarter, so Paw Patrol Crafts is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$136K/yr110K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
29%top-5 click share · 13 brands · 84 sellers

Flapen Score

Paw Patrol Crafts against its category

The dotted line is the Toys & Games average. Past it, Paw Patrol Crafts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Crafts 110K times last year and spent an estimated $136K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
8.5%
Market size, estimated
$136Ka year
Peak month
December4.9× the quietest month
Top search term
paw patrol crafts19K searches a year

02 · Price

A sale here is worth $14.60.

Listings sell for $14.60 on average, from $5.35 to $35.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.60 that is $1K to $4K a year per listing.

Average price
$14.60under the $15 to $100 sweet spot
Price range
$5.35–$35.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #379 within Craft Kits. It carries 2,337 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#379in Craft Kits
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,337per listing
Listings tracked
51

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paw Patrol Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

84

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 79%

Open market

7%

  • Brand 132%
  • Brand 222%
  • Brand 314%
  • Brand 413%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (7 brands, 7%)

Demand

Paw Patrol Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Paw Patrol Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol crafts19K/yr
  • paw patrol craft15K/yr
  • paw patrol travel toys8K/yr
  • paw patrol arts and crafts12K/yr
  • paw patrol art8K/yr
  • paw patrol sticker wow11K/yr
  • sticker wow paw patrol9K/yr
  • paw patrol painting kit for kids7K/yr
  • paw patrol crafts for kids ages 3-55K/yr
  • paw patrol activity set5K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Crafts

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Value For Money”
1.0%of orders come back
“Not much in the kit for the price”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paw Patrol Crafts questions

Answered from the same tracked data.