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Paw Patrol Costume Adult

soft demand (-21.7% this quarter) — Paw Patrol Costume Adult doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 15Growth 14Conversion 54Competition 72Returns 87Price range 74Avg price 83Brand share 33Review moat 66Quality gap 38
This niche Category average · 3,143 niches

Is Paw Patrol Costume Adult profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Paw Patrol Costume Adult is a $59K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.

Paw Patrol Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.7% over the last 90 days and 4.5% of searches end in a purchase.

$59K

revenue / yr

Units sold / yr4K
Search volume / yr-21.7%71K
Conversion rate4.5%
Avg price$18.30

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers17 · 60
Top-5 product click share42%
Open market15%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement72%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews868

Top Paw Patrol Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

60

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

12%

  • Unique57%
  • LUV HER12%
  • Tstars10%
  • Amscan3%
  • Glad3%
  • ABG Accessories3%
  • Open — no brand owns it (11 brands, 12%)

Paw Patrol Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR4.5%Products36Brands17Top 5 Brands85%OOS Rate3.6%Rating4.5★Reviews868Avg BSR#1,744
35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 20.4×

Top Paw Patrol Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paw patrol party hats14K/yr
  • paw patrol masks13K/yr
  • piata de paw patrol12K/yr
  • paw patrol piata6K/yr
  • piata paw patrol5K/yr
  • paw patrol mask7K/yr
  • paw patrol birthday hat5K/yr
  • paw patrol birthday hats4K/yr
  • paw patrol masks for kids party4K/yr

What reviews say buyers love and hate about Paw Patrol Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall17%

The headband and jewelry is great quality

Size-Overall10%

They are a good size for kids

Advertised Vs Actual Product10%

True to image

Gifting Purpose9%

Great birthday present

Fun/Entertainment Experience8%

Fun game

What buyers complain about

79% of reviews
Size-Overall40%

wrong sizing

Value For Money9%

Not worth it

Quality-Overall7%

Very cheap quality

Durability5%

These are not meant to last a long time

Strength5%

small and flimsy

Paw Patrol Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Value For Money
15%
3Length
6%
4Advertised Vs Actual Product
6%
5Quality-Overall
4%

Common Paw Patrol Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paw Patrol Costume Adult 48/100 on Amazon United States — Skip it. The niche generates $59K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.7% over the last 90 days.
Search demand for Paw Patrol Costume Adult on Amazon United States peaks in Sep–Oct, where the busiest month runs 20.4× the quietest.