Skip to content

Paw Patrol Costume Adult

Fail

Demand is soft, at -21.7% this quarter, so Paw Patrol Costume Adult is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$59K/yr71K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
42%top-5 click share · 17 brands · 60 sellers

Flapen Score

Paw Patrol Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Paw Patrol Costume Adult is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Costume Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Costume Adult 71K times last year and spent an estimated $59K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
4.5%
Market size, estimated
$59Ka year
Peak month
October20.4× the quietest month
Top search term
paw patrol party hats14K searches a year

02 · Price

A sale here is worth $18.30.

Listings sell for $18.30 on average, from $2.88 to $49.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.30 that is $2K to $5K a year per listing.

Average price
$18.30inside the $15 to $100 sweet spot
Price range
$2.88–$49.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,744 within Dress-Up Accessories. It carries 868 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
3.6%
Average rank
#1,744in Dress-Up Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
868per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Paw Patrol Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

60

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

12%

  • Brand 157%
  • Brand 212%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 12%)

Demand

Paw Patrol Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 20.4×

Search terms

Top Paw Patrol Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol party hats14K/yr
  • paw patrol masks13K/yr
  • piata de paw patrol12K/yr
  • paw patrol piata6K/yr
  • piata paw patrol5K/yr
  • paw patrol mask7K/yr
  • paw patrol birthday hat5K/yr
  • paw patrol birthday hats4K/yr
  • paw patrol masks for kids party4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Costume Adult

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
1.4%of orders come back
“wrong sizing”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paw Patrol Costume Adult questions

Answered from the same tracked data.