Paw Patrol Coloring Book
brand-locked demand (top 5 brands take 98% of clicks) — Paw Patrol Coloring Book doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Paw Patrol Coloring Book profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Paw Patrol Coloring Book is a $230K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Paw Patrol Coloring Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.8% over the last 90 days and 13.1% of searches end in a purchase.
$230K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Paw Patrol Coloring Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paw Patrol Coloring Books - 2 Pack
- Price
- $7.03
- Rating
- 4.7/5
- Reviews
- 3,340
- Age
- 11y ago
Paw Patrol Coloring Books for Kids 3-5 4-8 - 4pk Activity Bundle + Stickers
- Price
- $14.24
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 9y ago
Crayola PAW Patrol Color Wonder Mess Free Coloring Set Metallic Markers & Paper PAW Patrol Toys Toddler Coloring Kit Travel Activity Gift for Kids 3+
- Price
- $5.59
- Rating
- 4.8/5
- Reviews
- 11,921
- Age
- 1y ago
Bendon Paw Patrol Jumbo Coloring Book
- Price
- $4.95
- Rating
- 4.0/5
- Reviews
- 423
- Age
- 7y ago
Crayola PAW Patrol Coloring Book (288pgs) Kids Coloring Book Pages & Stickers PAW Patrol Gift Travel Activity Toddler Toys 3+
- Price
- $2.80
- Rating
- 4.8/5
- Reviews
- 3,790
- Age
- 5y ago
Trending
90-day click momentum
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.53
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
- Price
- $13.35
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 1y ago
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
Bendon Paw Patrol Jumbo Coloring Book
- Price
- $4.95
- Rating
- 4.0/5
- Reviews
- 423
- Age
- 7y ago
Bendon Publishing Paw Patrol Lets Go Jumbo Color and Activity Book - 64 Pages
- Price
- $4.54
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7y ago
Newest
by launch date
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
- Price
- $21.66
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 11mo ago
Crayola PAW Patrol Color Wonder Mess Free Coloring Set Metallic Markers & Paper PAW Patrol Toys Toddler Coloring Kit Travel Activity Gift for Kids 3+
- Price
- $5.59
- Rating
- 4.8/5
- Reviews
- 11,921
- Age
- 1y ago
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.53
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 728
- Age
- 1y ago
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
- Price
- $13.35
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Nickelodeon39%
- Bendon27%
- Crayola19%
- LUV HER7%
- Horizon Group USA6%
- Skillmatics2%
Paw Patrol Coloring Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Paw Patrol Coloring Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paw patrol coloring book107K/yr
- paw patrol coloring23K/yr
- paw patrol coloring books for kids 3-519K/yr
- paw patrol activity13K/yr
- paw patrol coloring book ages 2-48K/yr
- paw patrol coloring books7K/yr
- coloring book paw patrol5K/yr
- coloring books paw patrol3K/yr
What reviews say buyers love and hate about Paw Patrol Coloring Book
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Birthday present”
“My son loves it he enjoys seeing the colors”
“Worth it”
“Great activity for children”
“Decent size and big pictures”
What buyers complain about
69% of reviews“Dollar store Is cheaper”
“No color at all”
“its actually huge”
“But I wish the pages were thicker”
“Less quality than Melissa and Doug”
Paw Patrol Coloring Book return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paw Patrol Coloring Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
