paw patrol coloring book
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$230K$230K/yr · 185K searches
Price range
Okay$2.80–$21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,266.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol coloring book is a $230K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paw patrol coloring book market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $190K–$238K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #486
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 4.3%
- Avg brand age
- 42 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Nickelodeon39%
- Bendon27%
- Crayola19%
- LUV HER7%
- Horizon Group USA6%
- Skillmatics2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top paw patrol coloring book search terms
- paw patrol coloring book107K/yr
- paw patrol coloring23K/yr
- paw patrol coloring books for kids 3-519K/yr
- paw patrol activity13K/yr
- paw patrol coloring book ages 2-48K/yr
- paw patrol coloring books7K/yr
- coloring book paw patrol5K/yr
- coloring books paw patrol3K/yr
Top paw patrol coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Coloring Books - 2 Pack
Nickelodeon$7.034.7★3,340 rev
Paw Patrol Coloring Books for Kids 3-5 4-8 - 4pk Activity Bundle + Stickers
Bendon$14.244.7★465 rev
Crayola PAW Patrol Color Wonder Mess Free Coloring Set Metallic Markers & Paper PAW Patrol Toys Toddler Coloring Kit Travel Activity Gift for Kids 3+
Crayola$5.594.8★11,921 rev
Bendon Paw Patrol Jumbo Coloring Book
Bendon$4.954.0★423 rev
Crayola PAW Patrol Coloring Book (288pgs) Kids Coloring Book Pages & Stickers PAW Patrol Gift Travel Activity Toddler Toys 3+
Crayola$2.804.8★3,790 rev
Newest
by launch date
Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol
Skillmatics$21.664,213 rev
Crayola PAW Patrol Color Wonder Mess Free Coloring Set Metallic Markers & Paper PAW Patrol Toys Toddler Coloring Kit Travel Activity Gift for Kids 3+
Crayola$5.5911,921 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.53728 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.98728 rev
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$13.35190 rev
Trending
90-day click momentumLUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.534.8★
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$13.354.6★
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.984.8★
Bendon Paw Patrol Jumbo Coloring Book
Bendon$4.954.0★
Bendon Publishing Paw Patrol Lets Go Jumbo Color and Activity Book - 64 Pages
Bendon$4.544.6★
What buyers say about paw patrol coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Birthday present”
“My son loves it he enjoys seeing the colors”
“Worth it”
“Great activity for children”
“Decent size and big pictures”
“Easy and mess free”
“Better than expected”
“It is a perfect size for her little hands to hold”
“hold up well with repeated use”
“It is sturdy”
What buyers complain about
“Dollar store Is cheaper”
“No color at all”
“its actually huge”
“But I wish the pages were thicker”
“Less quality than Melissa and Doug”
“Misleading”
“The headband ear piece was broken with in a few days”
“3 out of 5 markers were dry and didnt work”
“The string not very strong”
“fragile”
Top return reasons
Common questions
- Is paw patrol coloring book profitable to sell on Amazon United States?
- The niche generates $230K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the paw patrol coloring book niche?
- 6 brands and 44 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in paw patrol coloring book?
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 0.5%.
- When does demand for paw patrol coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the paw patrol coloring book niche?
- Listings span $2.80–$21.66; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.