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Paw Patrol Coloring Book

Fail

The top 5 brands take 98% of clicks, so Paw Patrol Coloring Book is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$230K/yr185K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
78%top-5 click share · 6 brands · 44 sellers

Flapen Score

Paw Patrol Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Paw Patrol Coloring Book is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Coloring Book 185K times last year and spent an estimated $230K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
13.1%
Market size, estimated
$230Ka year
Peak month
December3.3× the quietest month
Top search term
paw patrol coloring book107K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $2.80 to $21.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $9.52 that is $12K to $14K a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$2.80–$21.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #486 within Craft Kits. It carries 3,267 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#486in Craft Kits
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,267per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Paw Patrol Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

44

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 227%
  • Brand 319%
  • Brand 47%
  • Brand 56%
  • Brand 62%

Demand

Paw Patrol Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Paw Patrol Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol coloring book107K/yr
  • paw patrol coloring23K/yr
  • paw patrol coloring books for kids 3-519K/yr
  • paw patrol activity13K/yr
  • paw patrol coloring book ages 2-48K/yr
  • paw patrol coloring books7K/yr
  • coloring book paw patrol5K/yr
  • coloring books paw patrol3K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Coloring Book

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
13%of negative reviews mention “Value For Money”
0.5%of orders come back
“Dollar store Is cheaper”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paw Patrol Coloring Book questions

Answered from the same tracked data.