paw patrol bath toy
Worth a lookShows low returns (1.2%), but soft demand (+1.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.85–$48.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$299K$299K/yr · 377K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,804.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol bath toy is a $299K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paw patrol bath toy market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $245K–$294K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #590
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 66%
- Out of stock
- 14.3%
- Avg brand age
- 39 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
126
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
13%
- SwimWays40%
- Paw Patrol23%
- LUV HER8%
- Ginsey7%
- Nickelodeon4%
- Crocs4%
- Open — no brand owns it (10 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.7×
Top paw patrol bath toy search terms
- paw patrol bath toys128K/yr
- paw patrol pool toys39K/yr
- paw patrol water toys28K/yr
- paw patrol pool11K/yr
- paw patrol aqua pups25K/yr
- paw patrol beach toys8K/yr
- paw patrol swim toys7K/yr
- aqua pups18K/yr
- aqua pups paw patrol toys16K/yr
- paw patrol finger puppets14K/yr
Top paw patrol bath toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SwimWays PAW Patrol Zoom-A-Rays Water Toys Kids Pool & Diving Toys PAW Patrol Party Accessories for Kids Aged 5 & Up 2-Pack
SwimWays$11.224.5★4,399 rev
SwimWays Paw Patrol Paddlin Pups Pool Toys & Outdoor Games Bath Toys & Pool Party Supplies for Kids Aged 4 & Up No Batteries Required Chase
SwimWays$15.604.2★1,837 rev
SwimWays Paw Patrol Paddlin Pups Pool Toys & Outdoor Games Bath Toys & Pool Party Supplies for Kids Aged 4 & Up No Batteries Required Skye
SwimWays$13.144.2★1,161 rev
SwimWays PAW Patrol Floatin Figures Pool Toys 2-Pack for Ages 3+
SwimWays$19.894.7★281 rev
Paw Patrol Adventure Bay Bath Playset with Light-up Chase Vehicle Bath Toy for Kids Aged 3 and up
Paw Patrol$28.924.5★2,511 rev
Newest
by launch date
Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Tub Works$15.74552 rev
Paw Patrol Sea Patroller Vehicle with Chase and Shark Figure
Paw Patrol$26.91100 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.98728 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.53728 rev
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$13.35190 rev
Trending
90-day click momentum
Nickelodeon Paw Patrol Sandal water shoes for Kids Girls - Skye Everest Beach Pool Open Toe Slip-on Waterproof Slides with Backstrap - Pink (size 11-12 Little Kid)
Nickelodeon$22.114.6★
Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids
Paw Patrol$21.194.7★
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler
Crocs$42.344.6★
Nickelodeon Paw Patrol Sandal water shoes for Kids Girls - Skye Everest Beach Pool Open Toe Slip-on Waterproof Slides with Backstrap - Pink (size 5-6 toddler)
Nickelodeon$21.354.6★
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.534.8★
What buyers say about paw patrol bath toy
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Good Quality”
“True to size”
“Worth it”
“Adorable gift”
“Quality and Durability”
“They all light up very bright”
“Colorfully bright”
“As advertised”
“They are softer than I thought they would be which is perfect :”
What buyers complain about
“Small balls”
“Cheap quality”
“Too expensive”
“Can break easily”
“it doesnt work very well”
“The tub toys are not water proof”
“Glitter issues”
“the valve was malfunctioning”
“Has water leak between the tank”
“Not as pictured”
Top return reasons
Common questions
- Is paw patrol bath toy profitable to sell on Amazon United States?
- The niche generates $299K/yr across 58 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the paw patrol bath toy niche?
- 16 brands and 126 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in paw patrol bath toy?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.2%.
- When does demand for paw patrol bath toy peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the paw patrol bath toy niche?
- Listings span $6.85–$48.03; the average listing price is $19.62 (sweet spot $15–$100). The average incumbent carries 1,805 reviews — the moat a new listing must climb.