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Paw Patrol Bath Toy

Maybe

An estimated 1.2% of orders come back. But demand is soft, at +1.3% this quarter, so Paw Patrol Bath Toy is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Market size
$299K/yr377K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
35%top-5 click share · 16 brands · 126 sellers

Flapen Score

Paw Patrol Bath Toy against its category

The dotted line is the Toys & Games average. Past it, Paw Patrol Bath Toy is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Bath Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Bath Toy 377K times last year and spent an estimated $299K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.0%
Market size, estimated
$299Ka year
Peak month
June2.7× the quietest month
Top search term
paw patrol bath toys128K searches a year

02 · Price

A sale here is worth $19.62.

Listings sell for $19.62 on average, from $6.85 to $48.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $19.62 that is $5K to $10K a year per listing.

Average price
$19.62inside the $15 to $100 sweet spot
Price range
$6.85–$48.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #590 within Bath Toys. It carries 1,805 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
98%
Out of stock, average day
14.3%
Average rank
#590in Bath Toys
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,805per listing
Listings tracked
58

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Paw Patrol Bath Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

126

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

13%

  • Brand 140%
  • Brand 223%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 13%)

Demand

Paw Patrol Bath Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Paw Patrol Bath Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol bath toys128K/yr
  • paw patrol pool toys39K/yr
  • paw patrol water toys28K/yr
  • paw patrol pool11K/yr
  • paw patrol aqua pups25K/yr
  • paw patrol beach toys8K/yr
  • paw patrol swim toys7K/yr
  • aqua pups18K/yr
  • aqua pups paw patrol toys16K/yr
  • paw patrol finger puppets14K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Bath Toy

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Small balls”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paw Patrol Bath Toy questions

Answered from the same tracked data.