Skip to content

Parks and Rec

a small market ($36K/yr) — Parks and Rec doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 9Growth 19Conversion 23Competition 86Returns 82Price range 79Avg price 83Brand share 64Review moat 85Quality gap 18
This niche Category average · 3,143 niches

Is Parks and Rec profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Parks and Rec is a $36K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Parks and Rec: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.2% over the last 90 days and 1.9% of searches end in a purchase.

$36K

revenue / yr

Units sold / yr3K
Search volume / yr-12.2%105K
Conversion rate1.9%
Avg price$18.25

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers22 · 162
Top-5 product click share29%
Open market33%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement47%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews303

Top Parks and Rec products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

$0$360$719$1K$1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

22 falling

Sellers

162

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

29%

Top 20: 66%

Open market

30%

  • Funko32%
  • Treat Yo Self Funny Parks Rec Recreation Merch14%
  • NBC11%
  • Parks and Recreation5%
  • Silver Buffalo4%
  • Bioworld4%

Parks and Rec demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR1.9%Products49Brands22Top 5 Brands67%OOS Rate9.7%Rating4.7★Reviews303Avg BSR#121,674
7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Parks and Rec search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • parks and rec47K/yr
  • parks and rec merch28K/yr
  • parks and rec funko pop13K/yr
  • parks and rec gifts8K/yr
  • funko pop parks and rec4K/yr
  • parks and recreation funko pop2K/yr
  • parks and recreation merchandise3K/yr

What reviews say buyers love and hate about Parks and Rec

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Size-Overall31%

Fits perfect

Advertised Vs Actual Product17%

Character description

Material Quality17%

Good material good stuff

Washability8%

Washes and wears well

Shrinkage Resistance6%

Even after a few washes the shirt did not shrink

Parks and Rec return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Quality-Overall
9%
3Material Quality
9%
4Color
8%
5Value For Money
8%

Common Parks and Rec questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parks and Rec 48/100 on Amazon United States — Skip it. The niche generates $36K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -12.2% over the last 90 days.
Search demand for Parks and Rec on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.5× the quietest.