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Parks and Rec

Fail

Shoppers spend an estimated $36K a year here, so Parks and Rec is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$36K/yr105K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
29%top-5 click share · 22 brands · 162 sellers

Flapen Score

Parks and Rec against its category

The dotted line is the Toys & Games average. Past it, Parks and Rec is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parks and Rec market on Amazon at a glance

Shoppers on Amazon United States searched for Parks and Rec 105K times last year and spent an estimated $36K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
1.9%
Market size, estimated
$36Ka year
Peak month
December3.5× the quietest month
Top search term
parks and rec47K searches a year

02 · Price

A sale here is worth $18.25.

Listings sell for $18.25 on average, from $4.90 to $54.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.25 that is $0 to $2K a year per listing.

Average price
$18.25inside the $15 to $100 sweet spot
Price range
$4.90–$54.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #121,674 within Statues, Bobbleheads & Busts. It carries 303 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
76%
Out of stock, average day
9.7%
Average rank
#121,674in Statues, Bobbleheads & Busts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
303per listing
Listings tracked
49

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Parks and Rec products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

162

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

29%

Top 20: 66%

Open market

30%

  • Brand 132%
  • Brand 214%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Parks and Rec search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Parks and Rec search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parks and rec47K/yr
  • parks and rec merch28K/yr
  • parks and rec funko pop13K/yr
  • parks and rec gifts8K/yr
  • funko pop parks and rec4K/yr
  • parks and recreation funko pop2K/yr
  • parks and recreation merchandise3K/yr

Reviews and returns

What reviews say buyers love and hate about Parks and Rec

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
1.7%of orders come back
“Fits perfect”
A buyer, on “Size-Overall”31% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Parks and Rec questions

Answered from the same tracked data.