Is parks and rec profitable to sell on Amazon United States?

The niche generates $36K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).

How competitive is the parks and rec niche?

22 brands and 162 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 67% of demand.

When does demand for parks and rec peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the parks and rec niche?

Listings span $4.90–$54.41; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

parks and rec

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Competition

Great29%

top-5 click share — an open shelf

Review moat

Great302.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.25

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$4.90–$54.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$36K

$36K/yr · 105K searches

According to Flapen's Amazon United States niche tracking, parks and rec is a $36K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

parks and rec market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 1.9%
Avg BSR: #121,674
Page quality: 0%
Prime: 76%
Sponsored: 47%
Out of stock: 9.7%
Avg brand age: 54 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

162

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

29%

Top 20: 66%

Open market

30%

Funko32%
Treat Yo Self Funny Parks Rec Recreation Merch14%
NBC11%
Parks and Recreation5%
Silver Buffalo4%
Bioworld4%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -12.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top parks and rec search terms

parks and rec47K/yr -4.0%0.2% conv.
parks and rec merch28K/yr -23.8%0.9% conv.
parks and rec funko pop13K/yr -12.3%1.8% conv.
parks and rec gifts8K/yr -30.2%0.7% conv.
funko pop parks and rec4K/yr -4.2%1.6% conv.
parks and recreation funko pop2K/yr -17.1%1.0% conv.
parks and recreation merchandise3K/yr -5.9%0.0% conv.

All search terms

Top parks and rec products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Treat Yo Self Funny Parks Rec Recreation Hamburger Tote Bag

Treat Yo Self Funny Parks Rec Recreation Merch$18.980.0★0 rev

Funko Parks and Recreation POP | Ben Wyatt

Funko$9.094.8★110 rev

Bioworld Parks & Rec Sitcom Burt Macklin Mens Sleep Pajama Pants-XX-Large

Bioworld$22.994.0★5 rev

Funko Pop TV: Parks & Recreation 15th Anniversary - Leslie Knope in Wedding Dress - Parks and Recreation - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults

Funko$11.725.0★38 rev

Funko POP! TV: Parks and Recreation 15th - April Ludgate

Funko$12.585.0★36 rev

Newest

by launch date

Treat Yo Self Funny Parks Rec Recreation Hamburger Tote Bag

Treat Yo Self Funny Parks Rec Recreation Merch$18.980 rev

7mo ago

Parks & Recreation Lil Sebastian Comfort Colors T-Shirt - Officially Licensed - Medium Ivory

NBC$38.900 rev

1y ago

Parks & Recreation Lil Sebastian Comfort Colors T-Shirt - Officially Licensed - Large Ivory

NBC$39.950 rev

1y ago

Funko POP! TV: Parks and Recreation 15th - April Ludgate

Funko$12.5836 rev

2y ago

Funko POP! TV: Parks and Recreation 15th - Andy Radical

Funko$9.3427 rev

2y ago

What buyers say about parks and rec

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fits perfect”

Advertised Vs Actual Product17%

“Character description”

Material Quality17%

“Good material good stuff”

Washability8%

“Washes and wears well”

Shrinkage Resistance6%

“Even after a few washes the shirt did not shrink”

Quality-Overall6%

“Great quality, my husband loves it and wears it everywhere”

Value For Money6%

“Great value”

Fun/Entertainment Experience6%

“Fun for kids”

Gifting Purpose6%

“Great Gift and Value”

Top return reasons

Size-Overall29%

Quality-Overall9%

Material Quality9%

Color8%

Value For Money8%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Length6%

Thigh Fit4%

Chest Fit4%

Common questions

Is parks and rec profitable to sell on Amazon United States?: The niche generates $36K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).
How competitive is the parks and rec niche?: 22 brands and 162 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 67% of demand.
When does demand for parks and rec peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the parks and rec niche?: Listings span $4.90–$54.41; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.