Paper Dolls

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

517K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

2.4%

Market size, estimated

$202Ka year

Peak month

December2.5× the quietest month

Top search term

paper dolls262K searches a year

Listings sell for $16.17 on average, from $6.81 to $30.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.17 that is $4K to $8K a year per listing.

Average price

$16.17inside the $15 to $100 sweet spot

Price range

$6.81–$30.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #180 within Paper & Magnetic Dolls. It carries 1,334 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

0.5%

Average rank

#180in Paper & Magnetic Dolls

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,334per listing

Listings tracked

37

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months