Paper Airplane

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

6.1%

Market size, estimated

$251Ka year

Peak month

December7.5× the quietest month

Top search term

paper airplane kit155K searches a year

Listings sell for $13.70 on average, from $6.58 to $55.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $13.70 that is $21K to $27K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$6.58–$55.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$21K–$27K

Returns

1.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Craft Kits. It carries 1,812 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#84in Craft Kits

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,812per listing

Listings tracked

20

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months