Paint Your Own Stepping Stone
FailShoppers spend an estimated $31K a year here, so Paint Your Own Stepping Stone is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $31K/yr37K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 19 sellers
Flapen Score
Paint Your Own Stepping Stone against its category
The dotted line is the Toys & Games average. Past it, Paint Your Own Stepping Stone is stronger. Inside it, weaker.
Market
The Paint Your Own Stepping Stone market on Amazon at a glance
Shoppers on Amazon United States searched for Paint Your Own Stepping Stone 37K times last year and spent an estimated $31K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $31Ka year
- Peak month
- April6.5× the quietest month
- Top search term
- paint your own stepping stone13K searches a year
02 · Price
A sale here is worth $20.61.
Listings sell for $20.61 on average, from $8.08 to $39.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.61 that is $0 to $2K a year per listing.
- Average price
- $20.61inside the $15 to $100 sweet spot
- Price range
- $8.08–$39.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #115 within Craft Kits. It carries 6,897 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #115in Craft Kits
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,897per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Paint Your Own Stepping Stone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
19
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 99%
Open market
22%
- Brand 140%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Paint Your Own Stepping Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.5×
Search terms
Top Paint Your Own Stepping Stone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paint your own stepping stone13K/yr
- stepping stones to paint6K/yr
- paint stepping stones for kids7K/yr
- stepping stone painting kit for kids3K/yr
- paint your own stepping stones for kids5K/yr
- stepping stones for kids to paint2K/yr
- garden stones to paint for kids941/yr
Reviews and returns
What reviews say buyers love and hate about Paint Your Own Stepping Stone
We read the reviews and the return reasons for every product selling here.
“They break”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Your Own Stepping Stone questions
Answered from the same tracked data.








