Paint Crayons
FailThe top 5 brands take 100% of clicks, so Paint Crayons is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $68K/yr36K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 36 sellers
Flapen Score
Paint Crayons against its category
The dotted line is the Toys & Games average. Past it, Paint Crayons is stronger. Inside it, weaker.
Market
The Paint Crayons market on Amazon at a glance
Shoppers on Amazon United States searched for Paint Crayons 36K times last year and spent an estimated $68K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 12.5%
- Market size, estimated
- $68Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- chunkies paint sticks23K searches a year
02 · Price
A sale here is worth $14.91.
Listings sell for $14.91 on average, from $7.54 to $35.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $14.91 that is $7K to $11K a year per listing.
- Average price
- $14.91under the $15 to $100 sweet spot
- Price range
- $7.54–$35.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Drawing & Painting Supplies. It carries 2,475 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Drawing & Painting Supplies
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 2,475per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Paint Crayons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 12 - Classic
- Price
- $13.32
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 10y ago

Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
- Price
- $29.31
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 2y ago

Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Classic
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 7y ago

Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 5y ago

JUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing
- Price
- $20.67
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 4y ago

JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass
- Price
- $8.57
- Rating
- 4.7/5
- Reviews
- 771
- Age
- 2y ago

Chunky Bulk 24 Pack Milk Chocolate with Peanuts and Raisins Individually Wrapped Candy Bars 33.6 Oz
- Price
- $35.92
- Rating
- 4.7/5
- Reviews
- 3,453
- Age
- 17y ago

Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
- Price
- $29.31
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 2y ago

TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 6,748
- Age
- 6y ago
Newest
by launch date
JUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing
- Price
- $20.67
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 2y ago

JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass
- Price
- $8.57
- Rating
- 4.7/5
- Reviews
- 771
- Age
- 2y ago

Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
- Price
- $29.31
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 2y ago

Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 4y ago

Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
36
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Ooly87%
- JUPITEARTH7%
- TBC The Best Crafts4%
- Chunky2%
Demand
Paint Crayons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Paint Crayons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chunkies paint sticks23K/yr
- chunkies7K/yr
- chunkies paint sticks for kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Paint Crayons
We read the reviews and the return reasons for every product selling here.
“They taste like they ate stale”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Crayons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








