Paint Crayons
brand-locked demand (top 5 brands take 100% of clicks) — Paint Crayons doesn't clear our bar today.
Flapen Score
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Is Paint Crayons profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Paint Crayons is a $68K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Paint Crayons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.9% over the last 90 days and 12.5% of searches end in a purchase.
$68K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 10 products
Top Paint Crayons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 12 - Classic
- Price
- $13.32
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 10y ago
Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
- Price
- $29.31
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 2y ago
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Classic
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 7y ago
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 5y ago
JUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing
- Price
- $20.67
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 2y ago
Trending
90-day click momentum
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 4y ago
JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass
- Price
- $8.57
- Rating
- 4.7/5
- Reviews
- 771
- Age
- 2y ago
Chunky Bulk 24 Pack Milk Chocolate with Peanuts and Raisins Individually Wrapped Candy Bars 33.6 Oz
- Price
- $35.92
- Rating
- 4.7/5
- Reviews
- 3,453
- Age
- 17y ago
Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
- Price
- $29.31
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 2y ago
TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 6,748
- Age
- 6y ago
Newest
by launch dateJUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing
- Price
- $20.67
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 2y ago
JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass
- Price
- $8.57
- Rating
- 4.7/5
- Reviews
- 771
- Age
- 2y ago
Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
- Price
- $29.31
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 2y ago
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 4y ago
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 2,241
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Ooly87%
- JUPITEARTH7%
- TBC The Best Crafts4%
- Chunky2%
Paint Crayons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Paint Crayons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chunkies paint sticks23K/yr
- chunkies7K/yr
- chunkies paint sticks for kids6K/yr
What reviews say buyers love and hate about Paint Crayons
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“The colors are beautiful”
“Taste as good as I remembered”
“great quality”
“Worth the buy”
“Washes off of surfaces easily enough”
What buyers complain about
71% of reviews“They taste like they ate stale”
“Colors are not opaque/thin”
“Some of the cheaper ones have less product”
“Arrived totally melted”
“looks like paint on the paper”
Paint Crayons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paint Crayons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
