paint crayons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Price range
Good$7.54–$35.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,474.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 36K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paint crayons is a $68K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paint crayons market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Ooly87%
- JUPITEARTH7%
- TBC The Best Crafts4%
- Chunky2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top paint crayons search terms
- chunkies paint sticks23K/yr
- chunkies7K/yr
- chunkies paint sticks for kids6K/yr
Top paint crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 12 - Classic
Ooly$13.324.8★2,241 rev
Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
Ooly$29.314.8★2,241 rev
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Classic
Ooly$8.424.8★2,241 rev
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon
Ooly$7.544.8★2,241 rev
JUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing
JUPITEARTH$20.674.8★328 rev
Newest
by launch dateJUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing
JUPITEARTH$20.67328 rev
JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass
JUPITEARTH$8.57771 rev
Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
Ooly$29.312,241 rev
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel
Ooly$8.682,241 rev
Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon
Ooly$7.542,241 rev
Trending
90-day click momentumOoly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel
Ooly$8.684.8★
JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass
JUPITEARTH$8.574.7★
Chunky Bulk 24 Pack Milk Chocolate with Peanuts and Raisins Individually Wrapped Candy Bars 33.6 Oz
Chunky$35.924.7★
Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic
Ooly$29.314.8★
TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
TBC The Best Crafts$8.424.8★
What buyers say about paint crayons
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are beautiful”
“Taste as good as I remembered”
“great quality”
“Worth the buy”
“Washes off of surfaces easily enough”
“My toddler had so much fun with them”
“Easy to use”
“so they are pretty durable”
“They're nice and smooth”
“Great frozen”
What buyers complain about
“They taste like they ate stale”
“Colors are not opaque/thin”
“Some of the cheaper ones have less product”
“Arrived totally melted”
“looks like paint on the paper”
“the chocolate quality just isn't as good as it used to be”
“The SMELL”
“Chunky”
“they were much smaller than anticipated”
“they were hard as bricks”
Top return reasons
Common questions
- Is paint crayons profitable to sell on Amazon United States?
- The niche generates $68K/yr across 10 tracked products. 90-day search growth is -29.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the paint crayons niche?
- 4 brands and 36 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paint crayons?
- Top complaints mined from reviews: Taste-Overall, Color, Value For Money. The return rate is 0.9%.
- When does demand for paint crayons peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the paint crayons niche?
- Listings span $7.54–$35.92; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.