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64

paint by numbers kit for kids

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 20Conversion 50Competition 78Returns 93Price range 60Avg price 78Brand share 84Review moat 73Quality gap 58

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Review moat

Good584.66

avg incumbent reviews — the moat a new listing must climb

Market size

Good$647K

$647K/yr · 1.0M searches

Price range

Good$8.25–$25.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, paint by numbers kit for kids is a $647K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

paint by numbers kit for kids market data

Units sold / yr
40K–50K
avg 500–750/product
Revenue / yr
$640K–$800K
units × avg price
Conversion rate
4.0%
Avg BSR
#79
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
4.2%
Avg brand age
29 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

35

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

37%

Top 20: 75%

Open market

45%

  • cviokrdu17%
  • goldentime11%
  • KOJEFCV9%
  • Arttoplus7%
  • amlivo6%
  • MXCFZX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Top paint by numbers kit for kids search terms

  • paint by numbers kit for kids521K/yr
  • kids paint by number73K/yr
  • paint by number for kids94K/yr
  • paint by numbers for kids71K/yr
  • paint by number kids45K/yr
  • paint by numbers kids25K/yr
  • kids paint by number kits age 8-1221K/yr
  • kids paint by numbers ages 4-824K/yr
  • paint by numbers for kids ages 8-1215K/yr
  • paint by number kits for kids13K/yr
All search terms

Top paint by numbers kit for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$19K6%$39K9%$58K12%$78K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about paint by numbers kit for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience39%

“Fun and Easy”

Gifting Purpose11%

“Birthday gift”

Ease Of Use6%

“Easy to use”

Engraving/Paint/Sublimation5%

“The paint was good”

Creativity5%

“Very Creative”

Quality-Overall4%

“Good quality”

Color4%

“Lots of colors”

Value For Money4%

“Worth it”

Brightness/Shine/Glow3%

“Glow in the dark”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall16%

“Rocks are very small”

Paint Quality13%

“Needs more paint”

Brightness/Shine/Glow9%

“No glow”

Color7%

“Very difficult to figure out what color to use”

Advertised Vs Actual Product5%

“Super misleading description and pictures”

Quality-Overall4%

“the overall quality of the kit was disappointing”

Gifting Purpose4%

“stuff that looks like super cheap gift”

Print Quality4%

“This kit was so terrible the print on the canvas was very unreadable and bunched together”

Value For Money3%

“A little expensive”

Hard Feel2%

“Too hard”

Top return reasons

Size-Overall21%
Paint Quality16%
Value For Money13%
Advertised Vs Actual Product12%
Gifting Purpose5%
Quality-Overall4%
Functionality-Overall4%
Weight Heavy3%
Hard Feel3%
Product Condition3%

Common questions

Is paint by numbers kit for kids profitable to sell on Amazon United States?
The niche generates $647K/yr across 44 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (64/100).
How competitive is the paint by numbers kit for kids niche?
31 brands and 35 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in paint by numbers kit for kids?
Top complaints mined from reviews: Size-Overall, Paint Quality, Brightness/Shine/Glow. The return rate is 1.1%.
When does demand for paint by numbers kit for kids peak?
Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the paint by numbers kit for kids niche?
Listings span $8.25–$25.24; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.