Is paint by numbers for kids ages 4-8 profitable to sell on Amazon United States?

The niche generates $132K/yr across 56 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the paint by numbers for kids ages 4-8 niche?

39 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in paint by numbers for kids ages 4-8?

Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.0%.

When does demand for paint by numbers for kids ages 4-8 peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the paint by numbers for kids ages 4-8 niche?

Listings span $8.25–$26.44; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.

paint by numbers for kids ages 4-8

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$15.63

avg listing price — sweet spot $15–$100

Review moat

Good569.27

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.25–$26.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$132K

$132K/yr · 229K searches

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, paint by numbers for kids ages 4-8 is a $132K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

paint by numbers for kids ages 4-8 market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $125K–$156K; units × avg price
Conversion rate: 3.7%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 3.2%
Avg brand age: 27 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

32%

Top 20: 69%

Open market

46%

cviokrdu15%
goldentime11%
KOJEFCV11%
Arttoplus7%
MXCFZX5%
AILIBUT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top paint by numbers for kids ages 4-8 search terms

kids paint by number73K/yr -10.8%2.9% conv.
paint by number kids45K/yr +1.3%2.3% conv.
kids paint by numbers ages 4-824K/yr -19.5%2.9% conv.
paint by number kits for kids13K/yr +4.2%1.9% conv.
kids paint by numbers13K/yr +14.0%2.9% conv.
kids paint by number kits16K/yr -4.6%1.1% conv.
painting by numbers for kids11K/yr -11.5%2.0% conv.
paint by number canvas for kids9K/yr -16.4%1.9% conv.
kid paint by number5K/yr +10.7%3.2% conv.
number painting for kids6K/yr +13.8%2.4% conv.

All search terms

Top paint by numbers for kids ages 4-8 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 Pack Paint by Numbers Kit for Kids with Frame - Wooden Easel Animal Paint by Numbers for Kids Ages 4 8 12 Easy Owl Cat Sloth Zebra Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch

cviokrdu$16.574.5★103 rev

KOJEFCV 4 Pack Cartoon Paint by Number for Kids with Wooden Frame-Paint by Numbers for Kids Ages 4-8-12 DIY Paints with Numbers Easy Acrylic Oil Painting Kits for Home Wall Decor (8X8inch)

KOJEFCV$16.954.7★295 rev

Arttoplus 4 Pack Paint by Numbers Kit for Kids with Frame Cute Animals Kids Paint by Numbers Ages 4-6-8 with Wooden Easel Easy DIY Acrylic Oil Painting by Number for Gift Home Wall Decor(8x8 inch)

Arttoplus$16.524.4★59 rev

goldentime 6 Pack 8x8inch Paint by Numbers Kit for Kids Predrawn Canvas for Painting with Unicorn Butterfly & More Includes 18 Acrylic Paints 6 Brushes & Easels Easy Art Supplies for Kids 4-8-12

goldentime$19.014.5★297 rev

MXCFZX 4 Pack Paint by Numbers for Kids - Paint by Number for Kids Beginners Easy Acrylic Watercolor Paint Numbers Canvas Arts for Kid Ages 4-8 Oil Painting by Number Kits for Decoration 8x8 frameless

MXCFZX$12.064.4★192 rev

Newest

by launch date

jackinthebox Paint by Numbers Unicorn Craft Activity for Girls for Ages 69

jackinthebox$20.5433 rev

1mo ago

4 Pack Paint by Numbers Kit for Kids Easy Kid Paint by Number Kits Ages 8-12 Beach DIY Painting Kits for Kids Age 4-8 Beginner Paint by Number Canvas with Frame Children Color by Numbers Kit 8x8 Inch

amlivo$25.2436 rev

8mo ago

4 Pack Paint by Numbers Kit for Kids Easy Kid Paint by Number Kits Ages 8-12 Animal DIY Painting Kits for Kids Age 4-8 Beginner Paint by Number Canvas with Frame Children Color by Numbers Kit 8x8 Inch

amlivo$25.1636 rev

8mo ago

4 Pack Framed Paint by Numbers Kit for Kids & Adults Beginners Easy Sunset Landscape Paint by Numbers Kits with Canvas Paints Brushes Acrylic Oil Painting Arts and Crafts for Wall Decor 8 x 8 Inch

Fotasmua$15.89384 rev

9mo ago

Mandun Paint by Numbers Kit for Kids with Frame Soccer Paint by Numbers Ages 4-8-12 Craft Kts for Kids for Wall Art Decor Gifts 7.8x7.8 inch (with Frame Easel)

Mandun$11.7889 rev

11mo ago

What buyers say about paint by numbers for kids ages 4-8

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience36%

“Fun and Easy”

Gifting Purpose10%

“Birthday gift”

Ease Of Use6%

“Easy to use”

Engraving/Paint/Sublimation5%

“easy to paint”

Color5%

“Lots of colors”

Quality-Overall5%

“has great reviews”

Creativity5%

“Very Creative”

Value For Money4%

“Worth it”

Mess Free3%

“Mess free”

Ease Of Cleaning2%

“Easy clean up”

What buyers complain about

Paint Quality14%

“Needs more paint”

Size-Overall14%

“Small rocks”

Color8%

“Very difficult to figure out what color to use”

Brightness/Shine/Glow7%

“No glow”

Quality-Overall6%

“the overall quality of the kit was disappointing”

Advertised Vs Actual Product4%

“Super misleading description and pictures”

Print Quality4%

“This kit was so terrible the print on the canvas was very unreadable and bunched together”

Value For Money3%

“A little expensive”

Gifting Purpose3%

“stuff that looks like super cheap gift”

Mess Free3%

“made a mess on their hands”

Top return reasons

Size-Overall21%

Value For Money14%

Paint Quality13%

Advertised Vs Actual Product13%

Quality-Overall6%

Gifting Purpose5%

Functionality-Overall3%

Weight Heavy3%

Color2%

Product Condition2%

Common questions

Is paint by numbers for kids ages 4-8 profitable to sell on Amazon United States?: The niche generates $132K/yr across 56 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the paint by numbers for kids ages 4-8 niche?: 39 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in paint by numbers for kids ages 4-8?: Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.0%.
When does demand for paint by numbers for kids ages 4-8 peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the paint by numbers for kids ages 4-8 niche?: Listings span $8.25–$26.44; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.