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Paint By Numbers for Kids Ages 4-8

Paint By Numbers for Kids Ages 4-8 shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46

Market size 30Growth 23Conversion 46Competition 83Returns 95Price range 63Avg price 77Brand share 85Review moat 73Quality gap 47
This niche Category average · 3,143 niches

Is Paint By Numbers for Kids Ages 4-8 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Paint By Numbers for Kids Ages 4-8 is a $132K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Paint By Numbers for Kids Ages 4-8: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.6% over the last 90 days and 3.7% of searches end in a purchase.

$132K

revenue / yr

Units sold / yr10K
Search volume / yr-4.6%229K
Conversion rate3.7%
Avg price$15.63

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers39 · 44
Top-5 product click share32%
Open market50%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement98%
New entrants (1y)18· 4 succeeded
Avg rating4.5★
Avg reviews569

Top Paint By Numbers for Kids Ages 4-8 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

44

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

32%

Top 20: 69%

Open market

46%

  • cviokrdu15%
  • goldentime11%
  • KOJEFCV11%
  • Arttoplus7%
  • MXCFZX5%
  • AILIBUT4%

Paint By Numbers for Kids Ages 4-8 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR3.7%Products56Brands39Top 5 Brands50%OOS Rate3.2%Rating4.5★Reviews569Avg BSR#71
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Paint By Numbers for Kids Ages 4-8 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids paint by number73K/yr
  • paint by number kids45K/yr
  • kids paint by numbers ages 4-824K/yr
  • paint by number kits for kids13K/yr
  • kids paint by numbers13K/yr
  • kids paint by number kits16K/yr
  • painting by numbers for kids11K/yr
  • paint by number canvas for kids9K/yr
  • kid paint by number5K/yr
  • number painting for kids6K/yr

What reviews say buyers love and hate about Paint By Numbers for Kids Ages 4-8

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience36%

Fun and Easy

Gifting Purpose10%

Birthday gift

Ease Of Use6%

Easy to use

Engraving/Paint/Sublimation5%

easy to paint

Color5%

Lots of colors

What buyers complain about

65% of reviews
Paint Quality14%

Needs more paint

Size-Overall14%

Small rocks

Color8%

Very difficult to figure out what color to use

Brightness/Shine/Glow7%

No glow

Quality-Overall6%

the overall quality of the kit was disappointing

Paint By Numbers for Kids Ages 4-8 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Value For Money
14%
3Paint Quality
13%
4Advertised Vs Actual Product
13%
5Quality-Overall
6%

Common Paint By Numbers for Kids Ages 4-8 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint By Numbers for Kids Ages 4-8 58/100 on Amazon United States — Worth a look. The niche generates $132K/yr across 56 tracked products. 4 of 18 products launched in the last 360 days are still selling. Search demand moved -4.6% over the last 90 days.
Search demand for Paint By Numbers for Kids Ages 4-8 on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.