paint by number for kids
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great482.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.06avg listing price — sweet spot $15–$100
Price range
Good$7.70–$25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 129K searches
According to Flapen's Amazon United States niche tracking, paint by number for kids is a $75K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
paint by number for kids market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 5.8%
- Avg brand age
- 23 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
47
Top-5 brand share
44%
Top 20: 81%
Top-5 click share
28%
Top 20: 64%
Open market
51%
- cviokrdu16%
- goldentime9%
- KOJEFCV8%
- Arttoplus7%
- amlivo5%
- MXCFZX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top paint by number for kids search terms
- paint by number for kids94K/yr
- paint by numbers kids25K/yr
- paint by number for kids ages 8-1210K/yr
Top paint by number for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Pack Paint by Numbers Kit for Kids with Frame - Wooden Easel Animal Paint by Numbers for Kids Ages 4 8 12 Easy Owl Cat Sloth Zebra Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch
cviokrdu$16.574.5★103 rev
KOJEFCV 4 Pack Cartoon Paint by Number for Kids with Wooden Frame-Paint by Numbers for Kids Ages 4-8-12 DIY Paints with Numbers Easy Acrylic Oil Painting Kits for Home Wall Decor (8X8inch)
KOJEFCV$16.954.7★295 rev
Arttoplus 4 Pack Paint by Numbers Kit for Kids with Frame Cute Animals Kids Paint by Numbers Ages 4-6-8 with Wooden Easel Easy DIY Acrylic Oil Painting by Number for Gift Home Wall Decor(8x8 inch)
Arttoplus$16.524.4★59 rev
cviokrdu 4 Pack Paint by Numbers Kit for Kids with Frame - Wooden Easel Flowers Paint by Numbers for Kids Ages 4 8 12 Easy Flower Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch
cviokrdu$16.144.5★103 rev
CarlonLin Framed 4 Pack Paint by Number for Kids Paint by Numbers for Kids Ages 8-12 Paint by Numbers Kits Children Beginner DIY Acrylic Oil Painting for Home Wall Decor (8x8inch)
CarlonLin$16.494.4★254 rev
Newest
by launch date
jackinthebox Paint by Numbers Unicorn Craft Activity for Girls for Ages 69
jackinthebox$20.5433 rev
4 Pack Paint by Numbers Kit for Kids Easy Kid Paint by Number Kits Ages 8-12 Beach DIY Painting Kits for Kids Age 4-8 Beginner Paint by Number Canvas with Frame Children Color by Numbers Kit 8x8 Inch
amlivo$25.2436 rev
bleihum 4 Pack Paint by Numbers Kit for Kids with Frame Wooden Easel Easy Paint by Number Kids Sports DIY Acrylic Oil Football Painting by Numbers for Home Wall Decor 8x8 Inch
bleihum$17.3564 rev
4 Pack Framed Paint by Numbers Kit for Kids & Adults Beginners Easy Sunset Landscape Paint by Numbers Kits with Canvas Paints Brushes Acrylic Oil Painting Arts and Crafts for Wall Decor 8 x 8 Inch
Fotasmua$15.89384 rev
6 Pack Framed Paint by Numbers Kit for Kids Horse Color By Number Painting Kits for Kids Ages 4-8-12 Cat Giraffe Paint by Numbers Canvas Children DIY Paints by Number Kits for Beginners 8x8Inch
MXCFZX$19.8040 rev
Trending
90-day click momentumbleihum 4 Pack Paint by Numbers Kit for Kids with Frame Wooden Easel Easy Paint by Number Kids Sports DIY Acrylic Oil Football Painting by Numbers for Home Wall Decor 8x8 Inch
bleihum$17.354.1★
Planet First Paint Just Add Water Books for Kids Animals Watercolor Painting Book with Brush Includes 20 Activity Pages & 2 Extra Paint Pages Low-Mess Paint-by-Number Art for Ages 38
Planet First$8.254.3★
cviokrdu Turtles Paint by Numbers Kit for Kids with Frame - Wooden Easel Sea Animals Paint by Numbers for Kids Ages 4 8 12 Easy Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch
cviokrdu$9.874.1★
4 Pack Framed Paint by Numbers Kit for Kids & Adults Beginners Easy Sunset Landscape Paint by Numbers Kits with Canvas Paints Brushes Acrylic Oil Painting Arts and Crafts for Wall Decor 8 x 8 Inch
Fotasmua$15.894.3★
4 Pack Paint by Numbers Kit for Kids Easy Kid Paint by Number Kits Ages 8-12 Beach DIY Painting Kits for Kids Age 4-8 Beginner Paint by Number Canvas with Frame Children Color by Numbers Kit 8x8 Inch
amlivo$25.244.5★
What buyers say about paint by number for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Birthday gift”
“Easy to use”
“Paint worked great”
“has great reviews”
“Worth it”
“Very Creative”
“The colors are vibrant”
“Fun Paint Projects”
“Mess free”
What buyers complain about
“nearly impossible to accurately paint with”
“Rocks are very small”
“No glow”
“Very difficult to figure out what color to use”
“Product not as advertised”
“quality issues make it less enjoyable than it should be”
“This kit was so terrible the print on the canvas was very unreadable and bunched together”
“A little expensive”
“stuff that looks like super cheap gift”
“Too hard”
Top return reasons
Common questions
- Is paint by number for kids profitable to sell on Amazon United States?
- The niche generates $75K/yr across 64 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the paint by number for kids niche?
- 42 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in paint by number for kids?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Brightness/Shine/Glow. The return rate is 1.0%.
- When does demand for paint by number for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the paint by number for kids niche?
- Listings span $7.70–$25.24; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.