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Paint By Number for Kids

Paint By Number for Kids shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46

Market size 19Growth 20Conversion 48Competition 87Returns 94Price range 58Avg price 75Brand share 91Review moat 76Quality gap 50
This niche Category average · 3,143 niches

Is Paint By Number for Kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Paint By Number for Kids is a $75K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Paint By Number for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 3.9% of searches end in a purchase.

$75K

revenue / yr

Units sold / yr5K
Search volume / yr-9.3%129K
Conversion rate3.9%
Avg price$15.06

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers42 · 47
Top-5 product click share28%
Open market56%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 64 products

Sponsored placement98%
New entrants (1y)25· 5 succeeded
Avg rating4.5★
Avg reviews482

Top Paint By Number for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

$0$2K$5K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

47

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

28%

Top 20: 64%

Open market

51%

  • cviokrdu16%
  • goldentime9%
  • KOJEFCV8%
  • Arttoplus7%
  • amlivo5%
  • MXCFZX4%

Paint By Number for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR3.9%Products64Brands42Top 5 Brands44%OOS Rate5.8%Rating4.5★Reviews482Avg BSR#68
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Top Paint By Number for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint by number for kids94K/yr
  • paint by numbers kids25K/yr
  • paint by number for kids ages 8-1210K/yr

What reviews say buyers love and hate about Paint By Number for Kids

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Fun/Entertainment Experience36%

Fun gift

Gifting Purpose10%

Birthday gift

Ease Of Use6%

Easy to use

Engraving/Paint/Sublimation5%

Paint worked great

Quality-Overall4%

has great reviews

What buyers complain about

65% of reviews
Paint Quality17%

nearly impossible to accurately paint with

Size-Overall15%

Rocks are very small

Brightness/Shine/Glow7%

No glow

Color6%

Very difficult to figure out what color to use

Advertised Vs Actual Product5%

Product not as advertised

Paint By Number for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
21%
2Size-Overall
20%
3Advertised Vs Actual Product
13%
4Value For Money
12%
5Gifting Purpose
4%

Common Paint By Number for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint By Number for Kids 58/100 on Amazon United States — Worth a look. The niche generates $75K/yr across 64 tracked products. 5 of 25 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Paint By Number for Kids on Amazon United States peaks in Nov–Dec, where the busiest month runs 5.8× the quietest.