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Paint and Bloom Magic Water Elf Kit

Maybe

Buyers convert on 12.1% of searches. But the top 5 products take 80% of clicks, so Paint and Bloom Magic Water Elf Kit is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$304K/yr91K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 13 sellers

Flapen Score

Paint and Bloom Magic Water Elf Kit against its category

The dotted line is the Toys & Games average. Past it, Paint and Bloom Magic Water Elf Kit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint and Bloom Magic Water Elf Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Paint and Bloom Magic Water Elf Kit 91K times last year and spent an estimated $304K. The top 5 brands take 91% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
12.1%
Market size, estimated
$304Ka year
Top search term
paint and bloom kit19K searches a year

02 · Price

A sale here is worth $27.73.

Listings sell for $27.73 on average, from $14.16 to $34.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $27.73 that is $7K to $14K a year per listing.

Average price
$27.73inside the $15 to $100 sweet spot
Price range
$14.16–$34.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #73 within Craft Kits. It carries 469 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#73in Craft Kits
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
469per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Paint and Bloom Magic Water Elf Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 130%
  • Brand 227%
  • Brand 320%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Paint and Bloom Magic Water Elf Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 231.2× · 9 of 12 months tracked

Search terms

Top Paint and Bloom Magic Water Elf Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint and bloom kit19K/yr
  • paint and bloom67K/yr
  • paint and bloom kid kits5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint and Bloom Magic Water Elf Kit

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Durability”
1.1%of orders come back
“Breaks easily”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paint and Bloom Magic Water Elf Kit questions

Answered from the same tracked data.