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Overlord Figure

weak search conversion (1.5%) — Overlord Figure doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 30Growth 34Conversion 19Competition 69Returns 96Price range 32Avg price 94Brand share 32Review moat 97Quality gap 19
This niche Category average · 3,143 niches

Is Overlord Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Overlord Figure is a $136K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 48/100.

Overlord Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.0% over the last 90 days and 1.5% of searches end in a purchase.

$136K

revenue / yr

Units sold / yr2K
Search volume / yr+7.0%189K
Conversion rate1.5%
Avg price$48.57

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 90
Top-5 product click share44%
Open market14%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement12%
New entrants (1y)11· 4 succeeded
Avg rating4.7★
Avg reviews55

Top Overlord Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$11K$16K$22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

90

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

9%

  • Banpresto44%
  • Taito16%
  • Good Smile Company10%
  • Thunder Tech9%
  • Furyu7%
  • generic5%
  • Open — no brand owns it (6 brands, 9%)

Overlord Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR1.5%Products34Brands12Top 5 Brands86%OOS Rate5.3%Rating4.7★Reviews55Avg BSR#7,457
35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 6.5×

Top Overlord Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • albedo figure71K/yr
  • overlord figure52K/yr
  • albedo32K/yr
  • albedo overlord figure14K/yr
  • esdeath figure8K/yr
  • overlord albedo figure7K/yr
  • overlord albedo6K/yr

What reviews say buyers love and hate about Overlord Figure

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall31%

overall it is a good figure

Value For Money18%

Nice Budget Piece. Ainz

Advertised Vs Actual Product11%

As advertised

Collectibles7%

A beautiful addition to my collection

Design-Overall5%

Beautifully crafted

What buyers complain about

57% of reviews
Size-Overall21%

the ears dont like to fit in very well

Value For Money8%

Not worth over $100 dollars

Design-Overall8%

Great Design Terrible Experience

Strength6%

there is packing material around some the more fragile bits

Balance/Stability4%

It barely balances on its own

Overlord Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
32%
2Defective Material/Parts
21%
3Size-Overall
16%
4Value For Money
11%
5Material Quality
5%

Common Overlord Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Overlord Figure 48/100 on Amazon United States — Skip it. The niche generates $136K/yr across 34 tracked products. 4 of 11 products launched in the last 360 days are still selling. Search demand moved +7.0% over the last 90 days.
Search demand for Overlord Figure on Amazon United States peaks in Jan–Aug–Sep–Oct, where the busiest month runs 6.5× the quietest.