Is overlord figure profitable to sell on Amazon United States?

The niche generates $136K/yr across 34 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (48/100).

How competitive is the overlord figure niche?

12 brands and 90 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in overlord figure?

Top complaints mined from reviews: Size-Overall, Value For Money, Design-Overall. The return rate is 0.9%.

When does demand for overlord figure peak?

Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 6.5× the quietest.

What does it cost to enter the overlord figure niche?

Listings span $6.92–$271.05; the average listing price is $48.57 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.

overlord figure

Skip it

Weak search conversion (1.5%) — this niche doesn't clear our bar today.

Review moat

Incredible55.18

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$48.57

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.92–$271.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$136K

$136K/yr · 189K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, overlord figure is a $136K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

overlord figure market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 1.5%
Avg BSR: #7,457
Page quality: 0%
Prime: 85%
Sponsored: 12%
Out of stock: 5.3%
Avg brand age: 35 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

Banpresto44%
Taito16%
Good Smile Company10%
Thunder Tech9%
Furyu7%
generic5%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 6.5×

Open Trend

Top overlord figure search terms

albedo figure71K/yr -5.1%0.8% conv.
overlord figure52K/yr +8.7%0.4% conv.
albedo32K/yr +31.3%0.4% conv.
albedo overlord figure14K/yr +24.3%1.1% conv.
esdeath figure8K/yr -3.1%0.1% conv.
overlord albedo figure7K/yr +6.2%0.5% conv.
overlord albedo6K/yr -6.8%0.9% conv.

All search terms

Top overlord figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banpresto - Overlord - Empress of Darkness - Albedo Evolve Figure

Banpresto$36.515.0★59 rev

Good Smile Company Pop Up Parade Overlord Albedo Armor Version Large Non-scale Plastic Pre-painted Finished Product

Good Smile Company$146.164.4★42 rev

Taito Overlord IV: Albedo Black Dress ver AMP+ Figure Multiple Colors

Taito$56.324.8★192 rev

Banpresto - Overlord - Albedo (Wedding ver.) Glitter & Glamours Figure

Banpresto$29.754.6★27 rev

Banpresto - Overlord - Albedo (Classical Tuning - Arabian Nights) Figure

Banpresto$30.055.0★8 rev

Newest

by launch date

Overlord Albedo Desktop Cute Figure Negligee Ver. Anime Prize Figure 5.1 Japanese

generic$34.850 rev

1mo ago

Thunder Tech Overlord T-Most Albedo Figure - Pure White Devil ver -

Thunder Tech$37.751 rev

3mo ago

Overlord Albedo Pure White Devil Ver. Figure T-Most Prize Figure Statue Apporox 11.4 Inch Japanese

generic$43.692 rev

4mo ago

Overlord Narberal BiCute Bunnies Figure Statue Apporox 10.6 Inch Japanese

generic$49.453 rev

6mo ago

Banpresto - Overlord - Albedo (Wedding ver.) Glitter & Glamours Figure

Banpresto$29.7527 rev

10mo ago

What buyers say about overlord figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“overall it is a good figure”

Value For Money18%

“Nice Budget Piece. Ainz”

Advertised Vs Actual Product11%

“As advertised”

Collectibles7%

“A beautiful addition to my collection”

Design-Overall5%

“Beautifully crafted”

Assembly/Installation5%

“cleanly assembled”

Size-Overall4%

“Size was perfect”

Weight Heavy3%

“Beautiful figure, heavy and feels nice”

Durability3%

“Durability was great”

Comfort-Overall3%

“it is legitimately super comfortable”

What buyers complain about

Size-Overall21%

“the ears dont like to fit in very well”

Value For Money8%

“Not worth over $100 dollars”

Design-Overall8%

“Great Design Terrible Experience”

Strength6%

“there is packing material around some the more fragile bits”

Balance/Stability4%

“It barely balances on its own”

Assembly/Installation4%

“Little difficult to put together”

Instructions/User Manual/Troubleshooting3%

“You do have to assemble it without instructions”

Defective Material/Parts2%

“one of the parts wasnt doing its job”

Quality-Overall1%

“Feels cheap,”

Top return reasons

Advertised Vs Actual Product32%

Defective Material/Parts21%

Size-Overall16%

Value For Money11%

Material Quality5%

Color5%